John Tackett 81 posts 42 comments

Some tests are diamonds in the rough that provide insights about customers and marketers alike. Read on to learn more about how testing the customer journey increased lead rates 331%

As a medium, video delivers information customers want about businesses on quickly and inexpensively, thanks to ever-evolving technology. But how does video compare when it comes to delivering a dynamic customer experience in a world…

Site navigation is vital to user experience. Read on to learn more about how a tourism commission seeking to enhance visitor interaction with their website content tested their way into a 34% lift in leads.

The New Year gives savvy marketers another chance to push the boundaries of customer theory even further. Read on to learn more about how a mid-sized furniture company selling mattresses online saw a 167% lift using a customer-first…

Discounts can be tempting to use as a tool to increase sales volume, but they also come with their own set of consequences. Read on to learn more about a price point experiment featured in a recent MarketingExperiments Web clinic that…

Friction in a conversion process can significantly impact your efforts to convert. Read on to learn more about a recent experiment that increased clickthrough 173% and what you need to know to help your efforts to reduce resistance.

PPC ads are often a missed opportunity when it comes to utilizing paid search as a channel. Read about how a recent PPC ad experiment can show you how to better use testing and optimization to help you understand your customers’ needs and…

Optimizing to improve your email marketing efforts can be a little overwhelming when you consider all of the moving pieces involved. Read on for three resources to help you optimize your email marketing program.

How can you make your calls-to-action more effective for generating interest and conversion? Check out today's MarketingExperiments Blog post for five traits effective CTAs have in common, along with examples for implementing those traits…

Responsive design, like any new technology or technique, does not necessarily increase conversion. This is because when practicing Web optimization, you are not simply optimizing a design; you are optimizing a customer's thought sequence.…

Customers in today’s market have no tolerance for hype, so your marketing claims should be devoid of any promises your team can’t deliver. Check out this MarketingExperiments Blog post to discover four questions you need to ask about your…

We’ve all seen exhaustive Web forms that tax prospects’ patience far more than they should. Read this MarketingExperiments Blog post to learn more about two vital questions every marketer should ask of lead gen forms to help find an ideal…

The elements on a product page are often one of the most underutilized tools a marketer has at their disposal. In this MarketingExperiments Blog post, learn about three elements you can tweak to help emphasize important products and…

Optimization is not a process without risk when it comes to the subtle dangers in optimizing with no perspective on how the big picture is potentially impacted by changes. Read this MarketingExperiments Blog post to learn about what a…

Optimizing to improve a customer experience can be a little overwhelming when you consider all the nuts and bolts that make up an entire ecommerce property in its entirety. In this MarketingExperiments Blog post, we'll take a look at…

Getting a lift from your testing efforts can be satisfying and rewarding. But is a lift truly a lift, or is it simply a false positive resulting from natural variation? Read on to learn how Emily Emmer Senior, Interactive Marketing…

In this MarketingExperiments Blog post, review a recent experiment where an e-book retailer tested its product pages and achieved an increase in conversion of 78%. You'll learn why mitigating anxiety is so important to ecommerce marketing,…

When it comes to nonprofit marketing, having an effective value proposition is vital. Delivering strong appeal and exclusivity to donors, in some circumstances, can potentially make or break your solvency. Read on to learn about how…

Paid search marketing campaigns can be used as a proving ground for optimization. It can also be a method for discovering more about your customer base. Watch this video to as Jon Powell, Senior Manager of Research and Strategy, MECLABS,…

At Web Optimization Summit 2014, Ryan Hutchings, Director of Marketing, VacationRoost, shared the “nuts and bolts” behind putting together a foundational testing process. Read this MarketingExperiments Blog post for five steps you can…