John Tackett 81 posts 42 comments

Green marketing is a tactic mostly built on the premise that environmental preference will hopefully equal customer preference. But does green marketing truly impact customer purchase behavior? Read on to learn about a recent experiment…

When it comes to lead gen optimization, some marketers will opt to cut the number of required fields. But how can you optimize a lead gen form without making big cuts? Read on to learn from Austin McCraw, Ben Huppertz and Ben Filip, all…

Button copy testing can help you set the tone for conversation with your customers and even possibly deliver a quick lift in the process. Read this MarketingExperiments Blog post to learn from Jacob Baldwin, Digital Marketing Manager,…

In this MarketingExperiments Blog post, we'll look at two tests recently featured in one of our Web clinics on marketing multiple products plus a valuable checklist you can use to aid your own efforts.

Finding the right balance of product and presentation on a landing page that markets multiple products can be a tricky endeavor as products compete for customer attention. In this MarketingExperiments Blog post, let’s look at a recent test…

To discover what works best for generating leads in your organization, you have to wade through enough trial and error until success is the only destination left. Watch this brief video excerpt from Optimization Summit 2013 to hear how…

Small changes can make a big difference in the user experience. Read on to learn more about a simple call-to-action change that increased conversion 77%.

Determining which form layout options are ideal for customer data collection when building form fields can be a little tricky given their low priority in a marketer’s daily deadlines. Read on to learn about a recent Web clinic that…

What is the highest performing number of columns for your webpages? The question is deceptively simple and difficult to determine unless you test your way into the optimal layout for your needs. Read on to learn more about how a large…

According to the experts, users should be able to view your website on their various devices with minimal effort. But is responsive design worth the investment? Read on to learn more about the results of a recent responsive design test that…

One of the most critical elements to test on your product page is “buyability.” But what is buyability? In essence, buyability is a perceived ease of use that exists within the customer’s thought sequence. Buyability is how a customer…

The end of the year is an important moment to stop and reflect on the year that has passed as they seem to come and go now faster than ever before. Read this post for three takeaway lessons from 2013 you can use to aid your own marketing…

One of the most critical elements of copy needed for a product is the “why” factor. It’s the reason a customer needs to consider if your product is right for them before they make a purchase. In this experiment recap, learn how marketers at…

Measuring the performance of your company’s blog is not easy. By design, blogs don’t give up customer behavior secrets as easily or as comfortably as a landing page. Read on for insights from the MECLABS Research Team for metrics you can…

Customer anxiety is essentially a negative element on your landing page that reduces the likelihood that potential customers will take a desired action. It’s no big surprise that experiments with our Research Partners have found that…

The effectiveness of a subject line is crucial to the success of any marketing email. To improve subject line effectiveness and to better understand your customers’ needs, you can test your emails. In this post, see how our marketers at…

Optimizing your landing pages for multiple buyer personas becomes a difficult undertaking when conversion optimization principles often call for a focus on a single customer type. Read on to learn three template design changes you can make…

Category pages play a key role in e-commerce, yet they are often left to the mercy of limited testing and limited, if any, best practices. Read on to learn more about how the MECLABS research team ran a category page test that increased…

Increasing conversion through testing can seem almost indistinguishable from magic when done right. Read on in today’s MarketingExperiments Blog post to learn how a change in color emphasis increased conversion 48%.