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John Tackett 81 posts 42 comments

Homepage Optimization: Further test ideas for a page that converts 4 times higher

John Tackett Jan 2, 2013 1

Live optimization sessions help marketers bridge the gap between customer theory and application. But even after a big lift, the testing (and learning) must continue. Read further to learn more about a real-world example of a homepage that…

Conversion Optimization: The MarketingExperiments year in review

John Tackett Dec 28, 2012 1

In this year's MarketingExperiments year-end review blog post, we share the posts and replays of our Web clinics that our audience found most helpful in 2012. Read further to learn more about conversion optimization and other resources that…

Landing Page Optimization: 3 tools to help you optimize in 2013

John Tackett Dec 21, 2012 6

In the upcoming year, the challenges marketers face in crafting effective value propositions, testing and optimization will likely be greater than ever. Read further to learn more about these challenges and the free tools and resources you…

Webinar Testing: Ask your customers what works best for them

John Tackett Dec 19, 2012 5

If you want to know when the best time to serve your customers is, just ask them. Read more to learn more about our Web clinics and how you can participate in our poll as we try to better serve our audience.

E-commerce Marketing

E-commerce: 6 quick cart changes

John Tackett Dec 17, 2012 4

One of the most underutilized optimization opportunities that can potentially add some serious ROI to your bottom line – the shopping cart. Read further to learn six quick cart changes you can make to aid your shopping cart optimization…

Conversion Marketing

Website Optimization: 5 mistakes marketers and designers make with color

John Tackett Dec 7, 2012 13

Webpage designers often overlook the element of color and the role it plays in a site's performance. Read further to learn more about the five common mistakes designers make with color as presented in one of our recent web clinics

Conversion Marketing

Website Optimization: 3 quick win changes you can test right now

John Tackett Nov 30, 2012 6

Recently, one of our former students leveraged the power of social media to share his frustrations with the results of his optimization efforts. Read further to learn three quick win testing ideas we found to help get our student back on…

Marketing Optimization: 10 resources to help your online testing efforts

John Tackett Nov 19, 2012 2

At MarketingExperiments, we often write blog posts that dig deep into experiments and tests that we share with you to help you do your job better. However, all the test results in the world don't matter if you're new to online testing or…

Value Proposition

Value Prop Testing: 17% increase in open rate from a subject line test

John Tackett Nov 9, 2012 6

Testing segments of your value proposition can give you deeper insights into what appeals to your audience. Read further to learn more about a subject line test that offered promise or intrigue and what we discovered about our audience

E-commerce Marketing

E-commerce: Checkout page test sells 36% more vacations

John Tackett Oct 31, 2012 0

Optimizing a few elements in your sales funnel will give you a quick win, but what about the bigger picture of your sales process and the needs for long-term solutions to fix the revenue leaks existing deeper within your sales funnel? Read…

Value Proposition

Value Proposition Development: 5 insights to help you discover your value prop

John Tackett Oct 29, 2012 3

A highly effective value proposition requires an understanding of your ideal prospect and why they should buy you. Learn five insights you can use to identify and express your value proposition.

Conversion Marketing

Landing Page Optimization: 3 test ideas from a WordPress landing page

John Tackett Oct 19, 2012 4

Content management systems (CMS) have greatly eased the technical aspects of landing page creation, allowing you to more easily create treatments to test…and learn from. In today’s blog post, we’ll provide a few test ideas based on a…

Conversion Marketing

Conversion Rate Optimization: 2 takeaways from a 42% increase in conversion

John Tackett Oct 1, 2012 3

Increasing conversion after a premium trial service has ended can be difficult if your customers can’t see how the benefits outweigh the cost. Learn how one B2C company leveraged incentive and value proposition to increase conversion by…

Digital Subscription Optimization

Landing Page Optimization: 4 test ideas for a free-trial, lead gen form page

John Tackett Sep 19, 2012 0

Even when a free trial is, well, nominally free, you must sell the value of the offer to get potential customers to fill out the lead gen form and “pay” with their personal or company contact information.

Conversion Marketing

Landing Page Optimization: 5 questions to ask for a quick win

John Tackett Sep 10, 2012 5

Headline optimization is one of the simplest ways for a marketing team to achieve a lift. Learn five headline questions that every marketer should be asking.

Lead Generation

Lead Generation: 3 lessons from a 25% decrease in conversion

John Tackett Aug 29, 2012 0

When you’re truly pushing the limit with your tests, you may have a negative outcome. Here are three lessons to help you get value out of even negative test results.

A/B Testing

Landing Page Optimization: Reducing friction results in 266% increase in clickthrough rate

John Tackett Aug 27, 2012 1

Friction is a barrier to conversion that every marketing team faces. Learn three principles you can use to reduce friction elements on your landing pages.

Lead Generation

Social Media Microsite Test: 3 lessons based on a 154% increase in leads

John Tackett Aug 22, 2012 3

Microsites can present marketers with more influence over testing page elements than they would normally have on an organization’s main homepage. Here are three lessons from a social media microsite test that can aid your testing efforts.

Web Analytics: 3 basic insights to get you started

John Tackett Aug 1, 2012 3

Marketers often worry about the performance indicated in their metrics and finding the “right” conversion rate for their industry to see where they stack up. Learn three basic insights into the purpose of your analytics and the ultimate…

Value Proposition

Landing Page Optimization: Identify and express why I should buy from you

John Tackett Jul 23, 2012 1

Identifying and expressing your value proposition are two skills that are necessary to leverage the power of a value proposition for your landing pages. Here are eight points that will help you to identify and express your value proposition…

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