Conversion Rate Optimization: 3 takeaways from 2013


As of tomorrow, 2013 is officially a wrap.

I’m not ready to start singing “Auld Lang Syne” just yet though.

Personally, the end of the year is an important moment to stop and reflect on the year that has passed as they seem to come and go now faster than ever before.


It  feels like only yesterday, Oreo Cookie was setting a new bar in responsive social media by reminding us that we could still dunk in the dark during the Superdome’s blackout during the 2013 Super Bowl in New Orleans.

In today’s MarketingExperiments Blog post, I’d like to reflect on the content our audience found most valuable by sharing some of our most tweeted posts and the lessons they offer as we prepare for another year.


Lesson #1. Small changes can produce big results

Email Optimization: A single word change results in a 90% lift in sign-ups


In this post from David Kirkpatrick, Senior Reporter, MarketingSherpa, Michael Aagaard, Copywriter, ContentVerve, discussed call-to-action (CTA) optimization in his presentation at MarketingSherpa Email Summit 2013, “How to Optimize and Test: Calls-to-Action for Maximum Conversions.”


Lesson #2. It’s not always what you say that matters, but how you say it

Email Copywriting: How a change in tone increased lead inquiry by 349% 


In this blog post, I reviewed how tone can affect the performance of your emails and can aid your email copywriting efforts.

I also shared how one event management software provider was able to increase its lead inquiry rate by 349% using the right voice to speak to potential customers.


Lesson #3. Making the right discoveries about your customers can transform your entire business

Web Usability: Long landing page nets 220% more leads than above the fold call-to-action



In this post, Daniel Burstein, Director of Editorial Content, MECLABS, shared how a below the fold call-to-action led to a 220% increase in leads for Sierra Tucson.


As the countdown to 2014 begins

For some, the new year is a time to celebrate another year of challenges met and experiences gained. For others, it’s a time to absorb the lessons learned from failure as you forge ahead to meet the next challenge.

For all of us, it’s another opportunity to learn more about our customers and how we can better serve them, lest old acquaintances be forgot.

Happy new year from all of us here at MarketingExperiments!


Related Resources

Email Marketing: Promotional vs. letter-style test increases conversion 181%

Email Marketing: 4 tips for testing subject lines to help you win the inbox battle

Copywriting: How long (or short) should your copy be?

Landing Page Optimization: 3 template design changes to help you serve multiple customer types

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  1. Brand Arrows says

    Am really very to start my work in new year with this important article as it helps for the development of the business and for better client satisfaction.Thank you for sharing this and happy new year.

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