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Liva LaMontagne 7 posts 1 comments

E-commerce Marketing

Exploring Online Shopping Behavior: How website characteristics affect likelihood of purchase and…

Liva LaMontagne May 26, 2016 0
How do characteristics of ecommerce websites affect visitor shopping behavior and likelihood to purchase? Despite the multitude of different ecommerce types and website design features available, a recent study finds some general principles…
Copywriting: 5 Proven Discoveries That Strengthen Copy

The Charm of Three: How people process positive claims in persuasion messages

Liva LaMontagne Apr 7, 2016 2
How many positive claims should brands use to produce the most favorable impression of a product or service? Despite the logic that more positive claims about an object should lead to better impressions, a 2014 study found that when people…
Digital Subscription Optimization

Insights from 900 U.S. News Consumers: Millennials’ and older generations’ attitudes toward the news

Liva LaMontagne Mar 10, 2016 0
A recent study by MECLABS Institute, the parent research organization of MarketingExperiments, found that age is one of the factors predicting likelihood to pay for subscription to news sources. Read on to learn from the MECLABS Institute…
Value Proposition

Customer Co-Production: How one furniture company tested self-assembly messaging to enhance value…

Liva LaMontagne Feb 1, 2016 0
Read on to learn from a study by a furniture industry comparing the effects of two marketing communication strategies to mitigate customer frustration with the co-production process.
Digital Advertising

Personality-Matched Ads: How Hilton Worldwide effectively personalized its marketing messages

Liva LaMontagne Dec 10, 2015 0
From previous posts on Big Five personality research in marketing we know that different personalities prefer different images and messages in ads. Personalizing ads based on personality can yield a high return on your marketing investment.…
Conversion Marketing

How Personality Affects Website Preferences

Liva LaMontagne Oct 26, 2015 0
We know that different personalities prefer different images and messages in ads. Personalizing ads based on personality can yield a high return on your marketing investment. Read on to learn the sites that different personalities prefer.
Digital Advertising

Personality Matters: How one company doubled its ROI by customizing ads based on personality

Liva LaMontagne Aug 31, 2015 0
Today's algorithms can reliably predict people's personality traits just by analyzing their Facebook updates. As marketers, we have the ability to use the digital footprint data of your customers to build more effective campaigns. Read on…

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