In today’s Web clinic, “What Your Customers Want: How to predict customer behavior for maximum ROI,” Dr. Flint McGlaughlin will present a recent PPC experiment from our lab in which you, the MarketingExperiments blog reader, helped create the treatment.
But before we do that, we wanted to give you a chance to predict which PPC ad received a higher clickthrough rate.
The marketer with the best answer will win a copy of Kristin Zhivago’s book, Roadmap to Revenue. Kristin is a speaker at the upcoming Optimization Summit 2012 in Denver.
In a recent PPC test for a MECLABS Research Partner (designed in part by Amy Harold), the Partner wanted to see which ad would generate more clicks. The goal here was to learn enough about the audience to be able to plan a content strategy that would pull in more prospects to their offer.
Here are the four treatments we tested:
How to win
To win the book (and the respect of your peers), you need to tell us two things in the comments of this blog post:
- Which treatment won
- Why it won
The marketer who guesses the correct treatment and gives us the best reason why they think that treatment won, will win the contest and be featured on this blog post as having near-psychic levels of marketing intuition.
So go ahead and study the slides embedded above and then leave a comment below. But do it quickly because the deadline is 4:00 EDT today.
P.S. To be among the first to know whether you were right or not, you can tune into today’s Web clinic at 4:00 pm EDT (hence the deadline) where we’ll reveal the results and dive into how you can predict your customers’ behavior.
Congratulations to Tanith, who gave the nearest thing to a correct answer of any of the commenters!
If I wasn’t diagnosed, but wondered if I had the condition, I’d go for T4.
Technically, Luke Thorpe was the only one who gave the absolute correct answer, but because he works in this office, I’m not sure I believed him when he told me he hadn’t seen the winner beforehand. 🙂
So I can’t in good conscience make him the official winner.
Tanith will be receiving a copy of Roadmap to Revenue in the coming week or so.
Thank you to all of our commenters, and thank you especially to Tanith for having great marketing intuition!
What Your Customers Want: How to predict customer behavior for maximum ROI – View the Web clinic replay to learn more about what your customers want