The Marketer as Philosopher
Episode 1: Become a Force for the Good
Improve your marketing skills while applying them to a worthy endeavor to benefit real people, right now.
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The Marketer as Philosopher
The Hidden Opportunity Within the COVID-19 Crisis: Three ways to transform your work and your life
Many people are hurting today. That cannot be understated. However, even COVID-19 has a silver lining. Deeply painful experiences can also be deeply transformational.
The Marketer and Buyer Anxiety: Three ways to counter anxiety in the purchase funnel
See examples of testimonials that can help conversion and also those that hinder it.
Learn how to identify and treat this form of customer anxiety with over-correction methods.
Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus (Pt 3)
Flint McGlaughlin continues to provide free conversion optimization to help businesses during the COVID-19 crisis.
Use Your Value Prop to Pivot: Conversion Optimization to help with marketing amid coronavirus (Pt 2)
Flint McGlaughlin continues to provide live conversion optimization feedback of audience-submitted pages to help marketers create an effective value prop expression and find new opportunity.
Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus
Even with an NYSE and Nasdaq market selloff, with quarantines, with national emergencies, marketers can use their unique skills to help their companies and clients find the opportunity.
Marketers Stand Together: 3 powerful ways your marketing can combat coronavirus COVID-19’s impact
In this special response to the COVID-19 emergency, Flint McGlaughlin held a YouTube Live series to help bring like-minded marketers together and discuss the unique power we have as marketers.
Get to Yes: Three conversion lessons learned from an FBI hostage negotiation
Three lessons that business owners, marketers – and anyone else who needs to negotiate a deal – can learn to increase conversion.
Conclusions Precede Decisions: Two case studies that teach the most effective way to amplify…
Flint McGlaughlin explains how to improve the content and presentation of an observation set to get better conversion results.
150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results (Part 2)
This is part two in our series about effective call-to-action strategies that increase your webpage's performance.
150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results
One of the fastest ways to increase your performance is to improve your call-to-action. We did a meta-analysis of 150 of our experiments to determine 6 cognitive conditions that can hurt conversion.
Unlocking the Power of Incentive: Three keys to mastering perceived value differential
How to find and communicate the ideal incentive that will add bonus value to an offer
The Power of Perceived Value: Discover how a well-marketed banana & roll of tape produced a…
If you are experienced in business, you have heard of using marketing tactics like scarcity, story and influence to increase your sales. But there is a right way and a wrong way to apply these psychological drivers.
The High-Performance Landing Page: 3 ways to maximize conversion with the power of coherence
You can plug a leaky conversion funnel by moving from simply good ideas to strategic messaging. Here are three ways ...
How to Discover Exactly What the Customer Wants to See on the Next Click: 3 critical skills every…
Use these 3 skills to learn what visitors want to see when they're visiting your website and moving toward their next click
Why 80% of the Words on Our Webpages Are Wrong (Part 3): 4 elements that increase funnel momentum
Learn from the example of a brilliant communicator — Ian Fleming, the author of the James Bond novels who used elements of good copy to draw people in and keep their interest throughout.
Why 80% of the Words on Our Webpages Are Wrong (Part 2): Avoid these 6 common but deadly copywriting…
Learn six common but deadly mistakes copywriters make on webpages – and strategies to correct those errors.
Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy
Learn a strategy for creating copy that starts a trust-building conversation with your customers.
Reprioritize Your Marketing Spend and Transform Your Results: Learn a radical new framework
What if you cut your budget 60 percent but achieved four times the profit? Flint McGlaughlin reveals a new heuristic for achieving more performance with less investment.
Pricing Strategy: Leveraging customer psychology to maximize average customer value
Flint McGlaughlin shares two key factors in pricing strategy — timing and intensity.