• Likes
  • Followers
  • Subscribers

Trending

  • The Implied Value Proposition: Three ways to transform your sales copy
  • Accelerating Lead Capture: Four psychological keys that transform conversion rates
  • Design Layout: How to structure your web page or email for maximum conversion
  • Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020
  • The Marketer as Philosopher, Episode 3
    The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap
  • Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin
  • The Marketer as Philosopher Episode 2
    The Data Pattern Analysis: 3 ways to turn info into insight
  • Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion
  • The Marketer as Philosopher
    Episode 1: Become a Force for the Good
  • How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)

MarketingExperiments MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Marketer Vs Machine
  • Quick Win Clinics

    Optimizing Tactics vs. Optimizing Strategy: How choosing the right approach can mean…

    Do Your Pages Talk TO Customers or AT Customers? Why the subtle shift in message…

    The Essential Messaging Component Most Ecommerce Sites Miss and Why It’s…

    Beware of the Power of Brand: How a powerful brand can obscure the (urgent) need for…

    Prev Next
  • Research Briefs

    A/B TESTING SUMMIT 2019 KEYNOTE: Transformative discoveries from 73 marketing…

    Conversion Lifts in 10 Words or Less

    Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads…

    Adding Content Before Subscription Checkout Increases Product Revenue 38%

    Prev Next
  • Analysis

    Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin

    The Marketer as Philosopher Episode 2
    The Data Pattern Analysis: 3 ways to turn info
    …

    Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover…

    The Marketer as Philosopher
    Episode 1: Become a Force for the Good

    Prev Next
  • Research Topics
    • A/B Testing
    • Conversion Marketing
    • Copywriting
    • Digital Advertising
    • Digital Analytics
    • Digital Subscriptions
    • E-commerce Marketing
    • Email Marketing
    • Lead Generation
    • Social Marketing
    • SEO
    • Value Proposition
  • Education
  • Services
    • Quick Win Intensive
  • About
    • About MarketingExperiments
    • MECLABS Research
    • Concepts & Tools
    • Video – Transparent Marketing
    • Video – 15 years of marketing research in 11 minutes
    • Lecture – The Web as a Living Laboratory
    • Contact
    • Newsletter
MarketingExperiments
  • Home
  • Linda Johnson

Author

Linda Johnson 57 posts 7 comments

Copy Editor, MECLABS Institute. Linda oversees the technical integrity of the content for MarketingExperiments, MarketingSherpa and MECLABS Institute. She places special emphasis on clarifying the writer’s intentions while preserving the writer’s voice. But first and foremost, Linda is an educator. Before joining the team, she was an educational consultant, a blogger and a freelance writer for various print and digital magazines. Her focus is on simplifying complex topics for all kinds of learners, including aspiring marketers. Linda believes in living life on purpose.

E-commerce Marketing

The Marketer as Philosopher
Episode 1: Become a Force for the Good

Linda Johnson Jul 1, 2020 0
Improve your marketing skills while applying them to a worthy endeavor to benefit real people, right now.
Value Proposition

The Hidden Opportunity Within the COVID-19 Crisis: Three ways to transform your work and your life

Linda Johnson Apr 9, 2020 2
Many people are hurting today. That cannot be understated. However, even COVID-19 has a silver lining. Deeply painful experiences can also be deeply transformational.
Conversion Marketing

The Marketer and Buyer Anxiety: Three ways to counter anxiety in the purchase funnel

Linda Johnson Apr 7, 2020 1
See examples of testimonials that can help conversion and also those that hinder it. Learn how to identify and treat this form of customer anxiety with over-correction methods.
Conversion Marketing

Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus (Pt 3)

Linda Johnson Mar 20, 2020 0
Flint McGlaughlin continues to provide free conversion optimization to help businesses during the COVID-19 crisis.
Value Proposition

Use Your Value Prop to Pivot: Conversion Optimization to help with marketing amid coronavirus (Pt 2)

Linda Johnson Mar 18, 2020 0
Flint McGlaughlin continues to provide live conversion optimization feedback of audience-submitted pages to help marketers create an effective value prop expression and find new opportunity.
Conversion Marketing

Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus

Linda Johnson Mar 18, 2020 0
Even with an NYSE and Nasdaq market selloff, with quarantines, with national emergencies, marketers can use their unique skills to help their companies and clients find the opportunity.
Conversion Marketing

Marketers Stand Together: 3 powerful ways your marketing can combat coronavirus COVID-19’s impact

Linda Johnson Mar 18, 2020 2
In this special response to the COVID-19 emergency, Flint McGlaughlin held a YouTube Live series to help bring like-minded marketers together and discuss the unique power we have as marketers.
Conversion Marketing

Get to Yes: Three conversion lessons learned from an FBI hostage negotiation

Linda Johnson Feb 25, 2020 0
Three lessons that business owners, marketers – and anyone else who needs to negotiate a deal – can learn to increase conversion.
Conversion Marketing

Conclusions Precede Decisions: Two case studies that teach the most effective way to amplify…

Linda Johnson Feb 17, 2020 0
Flint McGlaughlin explains how to improve the content and presentation of an observation set to get better conversion results.
Conversion Marketing

150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results (Part 2)

Linda Johnson Feb 5, 2020 0
This is part two in our series about effective call-to-action strategies that increase your webpage's performance.
Conversion Marketing

150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results

Linda Johnson Jan 31, 2020 0
One of the fastest ways to increase your performance is to improve your call-to-action. We did a meta-analysis of 150 of our experiments to determine 6 cognitive conditions that can hurt conversion.
Conversion Marketing

Unlocking the Power of Incentive: Three keys to mastering perceived value differential

Linda Johnson Jan 17, 2020 4
How to find and communicate the ideal incentive that will add bonus value to an offer
Value Proposition

The Power of Perceived Value: Discover how a well-marketed banana & roll of tape produced a…

Linda Johnson Jan 10, 2020 1
If you are experienced in business, you have heard of using marketing tactics like scarcity, story and influence to increase your sales. But there is a right way and a wrong way to apply these psychological drivers.
Conversion Marketing

The High-Performance Landing Page: 3 ways to maximize conversion with the power of coherence

Linda Johnson Dec 6, 2019 1
You can plug a leaky conversion funnel by moving from simply good ideas to strategic messaging. Here are three ways ...
A/B Testing

How to Discover Exactly What the Customer Wants to See on the Next Click: 3 critical skills every…

Linda Johnson Nov 15, 2019 2
Use these 3 skills to learn what visitors want to see when they're visiting your website and moving toward their next click
Copywriting

Why 80% of the Words on Our Webpages Are Wrong (Part 3): 4 elements that increase funnel momentum

Linda Johnson Nov 8, 2019 0
Learn from the example of a brilliant communicator — Ian Fleming, the author of the James Bond novels who used elements of good copy to draw people in and keep their interest throughout.
Copywriting

Why 80% of the Words on Our Webpages Are Wrong (Part 2): Avoid these 6 common but deadly copywriting…

Linda Johnson Nov 1, 2019 0
Learn six common but deadly mistakes copywriters make on webpages – and strategies to correct those errors.
Value Proposition

Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy

Linda Johnson Oct 25, 2019 0
Learn a strategy for creating copy that starts a trust-building conversation with your customers.
Conversion Marketing

Reprioritize Your Marketing Spend and Transform Your Results: Learn a radical new framework

Linda Johnson Oct 18, 2019 0
What if you cut your budget 60 percent but achieved four times the profit? Flint McGlaughlin reveals a new heuristic for achieving more performance with less investment.
Value Proposition

Pricing Strategy: Leveraging customer psychology to maximize average customer value

Linda Johnson Oct 11, 2019 1
Flint McGlaughlin shares two key factors in pricing strategy — timing and intensity.
1 2 3 Next

6 Quick Call-to-Action Checklists

Mitigate negative responses to the CTA with these strategic overcorrection methods.

Get the Checkists>>

Marketer Vs Machine

We need to train the marketer to train the machine.

Watch Now >>

Free Marketing Course

Become a Marketer-Philosopher: Create and optimize high-converting webpages.

See Course >>

Infographic: How to Create a Model of Your Customer’s Mind

You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.

Get the Infographic >>

The 21 Psychological Elements that Power Effective Web Design

Get the Tool

To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.

Get the Infographic >>

7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests

Download the Guide

Drive better results when you discover what it is about your business that customers love

Download the Guide >>

Learn More About MarketingExperiments

15 Years of Marketing Research in 11 Minutes

May 21, 2012

Transparent Marketing™

Jun 1, 2003

The Web as a Living Laboratory

Mar 7, 2013
Connect With MarketingExperiments
  • Facebook Join us on Facebook
  • Twitter Join us on Twitter
  • YouTube Join us on YouTube
  • Facebook Join us on Facebook
  • Twitter Join us on Twitter
  • YouTube Join us on YouTube
  • Transparent Marketing™
  • 15 Years of Marketing Research in 11 Minutes
  • The Web as a Living Laboratory
  • Privacy Policy
  • About
  • Contact Us

MarketingExperiments is a publishing branch of MECLABS Institute.

© 2023 - MECLABS Institute. All Rights Reserved.

Sign in
  • Quick Win Clinics
  • Research Briefs
  • Analysis
  • Research Topics
    • A/B Testing
    • Conversion Marketing
    • Copywriting
    • Digital Advertising
    • Digital Analytics
    • Digital Subscriptions
    • E-commerce Marketing
    • Email Marketing
    • Lead Generation
    • Social Marketing
    • SEO
    • Value Proposition
  • Education
  • Research Services
  • About
    • Video – Transparent Marketing
    • Video – 15 years of marketing research in 11 minutes
    • Lecture – The Web as a Living Laboratory
    • Contact
  • Featured Research

Welcome, Login to your account.

Forget password?
Sign in

Recover your password.

A password will be e-mailed to you.