Why 80% of the Words on Our Webpages Are Wrong (Part 2): Avoid these 6 common but deadly copywriting errors

This article was originally published in the MarketingExperiments email newsletter

In Part 2 of our series on high-converting copy, Flint McGlaughlin reminds us that we should avoid using impersonal language with stacked prepositions and modifiers. If you are not familiar with some of these terms, don’t worry; he gives detailed examples to explain what this looks like.

Other common mistakes copywriters make include using an untrustworthy tone, having a me-centric structure and making vague claims. Watch this replay of a YouTube live interactive session to learn all six of these common but deadly mistakes, and discover a step-by-step evaluation process you can apply to your copy before hitting the “publish” button.

(You can view part 1 here.)

Here are some key points in the video:

  • 1:17 Our video producer’s puppy visits the studio
  • 7:48 Transparent Marketing – you can access the free PDF here: https://marketingexperiments.com/valu…
  • 14:13 Several headlines optimized showing quantitative conversion results
  • 23:26 Live optimization – HR website
  • 27:00 Don’t use impersonal language with stacked prepositions and modifiers
  • 32:00 Don’t use an untrustworthy tone
  • 34:18 Don’t have a me-centric structure
  • 37:54 A list of the 6 deadly copywriting errors
  • 42:20 Don’t use qualitative modifiers (use quantitative)
  • 48:20 Don’t make vague claims
  • 50:29 Don’t neglect using transitional words
  • 56:51 How to evaluate copy step-by-step for maximum effectiveness

Related Resources

Email Messaging Online Certification Course – Optimize email messaging and copywriting to achieve maximum clickthrough

Copywriting: 3 tips for optimizing your next direct mail campaign

Email Copywriting: How a change in tone increased lead inquiry by 349%

Why 80% of the Words on Our Webpages Are Wrong: Learn the #1 key to high-converting copy (Part 1)

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