The headline is the molecular unit of optimization. If you can write a good headline, you already have a good understanding of the fundamental principles of marketing. Moreover, a headline represents one of the best ways for the marketer to achieve a major lift with a (dev-free) minor change.
In this interactive YouTube Live replay, McGlaughlin invites his viewers to submit headlines for live, immediate optimization as he demonstrates how to deconstruct a headline into its constituent parts and then intensify the force of its message. Learn the series of micro-yes(s) your headline should elicit from the customer before
We spend too much time working on the call-to-action and not enough time working on the headline. No one gets to the CTA if they don’t get through the top of the page.— Flint McGlaughlin, Managing Director and CEO, MarketingExperiments