• Likes
  • Followers
  • Subscribers

Trending

  • The Implied Value Proposition: Three ways to transform your sales copy
  • Accelerating Lead Capture: Four psychological keys that transform conversion rates
  • Design Layout: How to structure your web page or email for maximum conversion
  • Marketers Stand Together: 8 crucial conversion optimization lessons from MarketingExperiments videos in 2020
  • The Marketer as Philosopher, Episode 3
    The Conversion Heuristic Analysis: Overcoming the prospect’s perception gap
  • Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin
  • The Marketer as Philosopher Episode 2
    The Data Pattern Analysis: 3 ways to turn info into insight
  • Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover Opportunities to Increase Conversion
  • The Marketer as Philosopher
    Episode 1: Become a Force for the Good
  • How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)

MarketingExperiments MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Marketer Vs Machine
  • Quick Win Clinics

    Optimizing Tactics vs. Optimizing Strategy: How choosing the right approach can mean…

    Do Your Pages Talk TO Customers or AT Customers? Why the subtle shift in message…

    The Essential Messaging Component Most Ecommerce Sites Miss and Why It’s…

    Beware of the Power of Brand: How a powerful brand can obscure the (urgent) need for…

    Prev Next
  • Research Briefs

    A/B TESTING SUMMIT 2019 KEYNOTE: Transformative discoveries from 73 marketing…

    Conversion Lifts in 10 Words or Less

    Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads…

    Adding Content Before Subscription Checkout Increases Product Revenue 38%

    Prev Next
  • Analysis

    Data Pattern Analysis: Learn from a coaching session with Flint McGlaughlin

    The Marketer as Philosopher Episode 2
    The Data Pattern Analysis: 3 ways to turn info
    …

    Get Your Free Simplified MECLABS Institute Data Pattern Analysis Tool to Discover…

    The Marketer as Philosopher
    Episode 1: Become a Force for the Good

    Prev Next
  • Research Topics
    • A/B Testing
    • Conversion Marketing
    • Copywriting
    • Digital Advertising
    • Digital Analytics
    • Digital Subscriptions
    • E-commerce Marketing
    • Email Marketing
    • Lead Generation
    • Social Marketing
    • SEO
    • Value Proposition
  • Education
  • Services
    • Quick Win Intensive
  • About
    • About MarketingExperiments
    • MECLABS Research
    • Concepts & Tools
    • Video – Transparent Marketing
    • Video – 15 years of marketing research in 11 minutes
    • Lecture – The Web as a Living Laboratory
    • Contact
    • Newsletter
MarketingExperiments
  • Home
  • Linda Johnson
  • Page 2

Author

Linda Johnson 57 posts 7 comments

Copy Editor, MECLABS Institute. Linda oversees the technical integrity of the content for MarketingExperiments, MarketingSherpa and MECLABS Institute. She places special emphasis on clarifying the writer’s intentions while preserving the writer’s voice. But first and foremost, Linda is an educator. Before joining the team, she was an educational consultant, a blogger and a freelance writer for various print and digital magazines. Her focus is on simplifying complex topics for all kinds of learners, including aspiring marketers. Linda believes in living life on purpose.

Value Proposition

Aligning the Brand with the Value Proposition Is the Most Powerful Way to Create Value Momentum

Linda Johnson Oct 4, 2019 0
Learn a systematic approach for linking the value proposition argument to the execution of the branding strategy.
Conversion Marketing

Optimization Expert Flint McGlaughlin Rapidly Diagnoses Pages LIVE in Real-Time (Part 2)

Linda Johnson Oct 1, 2019 0
Sometimes making a small webpage change – like naming a form or download – can increase conversions dramatically.
Value Proposition

Optimization Expert Flint McGlaughlin Rapidly Diagnoses Pages LIVE in Real-Time

Linda Johnson Sep 27, 2019 0
Flint McGlaughlin works through audience-submitted pages to help live attendees achieve marketing wins.
Conversion Marketing

The Marketer as Philosopher: 3 ways to achieve excellence in yourself and in your marketing

Linda Johnson Aug 28, 2019 0
True marketing helps people make the right decision. So the marketer must escape the negative connotation of the role and embrace the power of marketing as a force for positive change in our world
Conversion Marketing

How to Create a Model of Your Customer’s Mind

Linda Johnson Aug 21, 2019 0
You know you have a good product. In fact, it's exceptional. And you need to get this message out to as many people as possible in the most effective way. Here's how ...
A/B Testing

The 21 Psychological Elements that Power Effective Web Design (Part 3)

Linda Johnson Aug 9, 2019 0
How to get the order, the timing and the weight of your page elements lined up with the psychology of the customer's mind
A/B Testing

The 21 Psychological Elements that Power Effective Web Design (Part 2)

Linda Johnson Aug 2, 2019 4
Watch the teaching session about 3 design elements: flow, personality, connection. Free infographic.
A/B Testing

The 21 Psychological Elements that Power Effective Web Design (Part 1)

Linda Johnson Jul 26, 2019 9
Get insight into important page elements like determining your ideal customer – demographic vs. decision profiling, and the dangers of having more than one objective on your page.
A/B Testing

A/B TESTING SUMMIT 2019 KEYNOTE: Transformative discoveries from 73 marketing experiments to help…

Linda Johnson Jul 23, 2019 1
Watch the replay of Flint McGlaughlin’s A/B Testing Summit keynote to get research-based ideas to help you reconceptualize your marketing and increase conversion in your marketing funnel.
Value Proposition

The Myth of the Brand Promise

Linda Johnson Jun 28, 2019 0
How do you strengthen a struggling brand? Rebranding is a quick fix. But that's like painting a house instead of fixing the wiring or a faulty foundation. Rebranding alone doesn't provide lasting results. Another frequent error is…
Copywriting

Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to…

Linda Johnson Jun 21, 2019 0
How to capture immediate attention with your headlines, convert to interest with sub-headlines & achieve story click
Digital Subscription Optimization

Subscription Marketing Discoveries: 26 marketing experiments to help you boost recurring revenue

Linda Johnson Jun 11, 2019 0
Subscriptions products are growing in popularity. But before you can win the subscription, your marketing team must win the customer’s trust.
E-commerce Marketing

Optimizing Ecommerce Experiences: 25 valid ecommerce experiments to ideate your next A/B test

Linda Johnson Jun 7, 2019 0
A discussion of three pitfalls to avoid when marketing your ecommerce product pages.
A/B Testing

Display Ad Optimization: How to lower your CPA consistently with the right copy and imagery

Linda Johnson May 23, 2019 0
A methodology that can consistently lower your CPA
A/B Testing

Clarity Trumps Persuasion: 5 examples where clarity soundly beat out persuasion tactics

Linda Johnson May 8, 2019 1
Flint McGlaughlin and participants from YouTube Live work together to create a Facebook ad that achieves the one element that is so often missing from our emails and webpages – Clarity.
A/B Testing

Unlock the Power of Your A/B Testing Program

Linda Johnson Apr 30, 2019 0
Flint teaches the Discovery Triad – a three-step process for designing high-impact tests.
A/B Testing

A Behind-the-Scenes Look at Creating an A/B test

Linda Johnson Apr 26, 2019 0
Learn how to use the MECLABS four-step hypothesis framework to test your marketing efforts and determine what brings the greatest conversion lifts.
Lead Generation

The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value

Linda Johnson Apr 24, 2019 0
How to think like a customer so that you can tip the balance in favor of value over cost.
Copywriting

The Zen of Headline Writing

Linda Johnson Apr 12, 2019 2
McGlaughlin invites his viewers to submit headlines for live, immediate optimization as he demonstrates how to deconstruct a headline into its constituent parts and then intensify the force of its message.
A/B Testing

Incoherence: The greatest failure in most testing programs and how to avoid it

Linda Johnson Feb 1, 2019 3
How to achieve the most coherent explanation of the customer's thinking process.
Previous 1 2 3 Next

6 Quick Call-to-Action Checklists

Mitigate negative responses to the CTA with these strategic overcorrection methods.

Get the Checkists>>

Marketer Vs Machine

We need to train the marketer to train the machine.

Watch Now >>

Free Marketing Course

Become a Marketer-Philosopher: Create and optimize high-converting webpages.

See Course >>

Infographic: How to Create a Model of Your Customer’s Mind

You need a repeatable methodology focused on building your organization’s customer wisdom throughout your campaigns and websites. This infographic can get you started.

Get the Infographic >>

The 21 Psychological Elements that Power Effective Web Design

Get the Tool

To build an effective page from scratch, you need to begin with the psychology of your customer. This infographic can get you started.

Get the Infographic >>

7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests

Download the Guide

Drive better results when you discover what it is about your business that customers love

Download the Guide >>

Learn More About MarketingExperiments

15 Years of Marketing Research in 11 Minutes

May 21, 2012

Transparent Marketing™

Jun 1, 2003

The Web as a Living Laboratory

Mar 7, 2013
Connect With MarketingExperiments
  • Facebook Join us on Facebook
  • Twitter Join us on Twitter
  • YouTube Join us on YouTube
  • Facebook Join us on Facebook
  • Twitter Join us on Twitter
  • YouTube Join us on YouTube
  • Transparent Marketing™
  • 15 Years of Marketing Research in 11 Minutes
  • The Web as a Living Laboratory
  • Privacy Policy
  • About
  • Contact Us

MarketingExperiments is a publishing branch of MECLABS Institute.

© 2023 - MECLABS Institute. All Rights Reserved.

Sign in
  • Quick Win Clinics
  • Research Briefs
  • Analysis
  • Research Topics
    • A/B Testing
    • Conversion Marketing
    • Copywriting
    • Digital Advertising
    • Digital Analytics
    • Digital Subscriptions
    • E-commerce Marketing
    • Email Marketing
    • Lead Generation
    • Social Marketing
    • SEO
    • Value Proposition
  • Education
  • Research Services
  • About
    • Video – Transparent Marketing
    • Video – 15 years of marketing research in 11 minutes
    • Lecture – The Web as a Living Laboratory
    • Contact
  • Featured Research

Welcome, Login to your account.

Forget password?
Sign in

Recover your password.

A password will be e-mailed to you.