Aligning the Brand with the Value Proposition Is the Most Powerful Way to Create Value Momentum
Learn a systematic approach for linking the value proposition argument to the execution of the branding strategy.
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Optimization Expert Flint McGlaughlin Rapidly Diagnoses Pages LIVE in Real-Time (Part 2)
Sometimes making a small webpage change – like naming a form or download – can increase conversions dramatically.
Optimization Expert Flint McGlaughlin Rapidly Diagnoses Pages LIVE in Real-Time
Flint McGlaughlin works through audience-submitted pages to help live attendees achieve marketing wins.
The Marketer as Philosopher: 3 ways to achieve excellence in yourself and in your marketing
True marketing helps people make the right decision. So the marketer must escape the negative connotation of the role and embrace the power of marketing as a force for positive change in our world
How to Create a Model of Your Customer’s Mind
You know you have a good product. In fact, it's exceptional. And you need to get this message out to as many people as possible in the most effective way. Here's how ...
The 21 Psychological Elements that Power Effective Web Design (Part 3)
How to get the order, the timing and the weight of your page elements lined up with the psychology of the customer's mind
The 21 Psychological Elements that Power Effective Web Design (Part 2)
Watch the teaching session about 3 design elements: flow, personality, connection. Free infographic.
The 21 Psychological Elements that Power Effective Web Design (Part 1)
Get insight into important page elements like determining your ideal customer – demographic vs. decision profiling, and the dangers of having more than one objective on your page.
A/B TESTING SUMMIT 2019 KEYNOTE: Transformative discoveries from 73 marketing experiments to help…
Watch the replay of Flint McGlaughlin’s A/B Testing Summit keynote to get research-based ideas to help you reconceptualize your marketing and increase conversion in your marketing funnel.
The Myth of the Brand Promise
How do you strengthen a struggling brand?
Rebranding is a quick fix. But that's like painting a house instead of fixing the wiring or a faulty foundation. Rebranding alone doesn't provide lasting results.
Another frequent error is…
Copywriting for Marketing Leaders: Why you should never delegate the marketing message (and how to…
How to capture immediate attention with your headlines, convert to interest with sub-headlines & achieve story click
Subscription Marketing Discoveries: 26 marketing experiments to help you boost recurring revenue
Subscriptions products are growing in popularity. But before you can win the subscription, your marketing team must win the customer’s trust.
Optimizing Ecommerce Experiences: 25 valid ecommerce experiments to ideate your next A/B test
A discussion of three pitfalls to avoid when marketing your ecommerce product pages.
Display Ad Optimization: How to lower your CPA consistently with the right copy and imagery
A methodology that can consistently lower your CPA
Clarity Trumps Persuasion: 5 examples where clarity soundly beat out persuasion tactics
Flint McGlaughlin and participants from YouTube Live work together to create a Facebook ad that achieves the one element that is so often missing from our emails and webpages – Clarity.
Unlock the Power of Your A/B Testing Program
Flint teaches the Discovery Triad – a three-step process for designing high-impact tests.
A Behind-the-Scenes Look at Creating an A/B test
Learn how to use the MECLABS four-step hypothesis framework to test your marketing efforts and determine what brings the greatest conversion lifts.
The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value
How to think like a customer so that you can tip the balance in favor of value over cost.
The Zen of Headline Writing
McGlaughlin invites his viewers to submit headlines for live, immediate optimization as he demonstrates how to deconstruct a headline into its constituent parts and then intensify the force of its message.
Incoherence: The greatest failure in most testing programs and how to avoid it
How to achieve the most coherent explanation of the customer's thinking process.