(This article was originally published in the MarketingExperiments email newsletter.)
Data is about working backward through a customer’s behavioral traces into their decisions. These decisions are based on conclusions customers make from observation sets that we, as marketers, present to them.
In this video, MECLABS Managing Director Flint McGlaughlin shares a deeper understanding of how people make conclusions that impact the choices they make, choices like making a purchase or completing a lead generation form.
To help you apply these principles to your own marketing, McGlaughlin shows case studies about landing page optimization for a mattress brand and pricing strategy for a software as a service. He explains how to improve the content and presentation of an observation set to get better conversion results.
If you would like your own webpage diagnosed on one of our upcoming YouTube Live sessions, you can send your website info through this form, and we’ll try to fit it in.
If you’d like hands-on help improving your calls-to-action, you might want to consider a Quick Win Intensive for your company.
In this session, McGlaughlin also discusses a variable cluster test. You can learn more about here:
- A/B Split Testing: How to use the right test progression to get customer discoveries and results
- Can I Test More Than One Variable at a Time?
McGlaughlin also discusses value proposition, which you can learn more about here: