A/B testing on the Web has become increasingly complex in the last few years.
However, according to the MarketingSherpa 2012 Website Optimization Benchmark Report, using a clear testing and optimization strategy is the least popular method for marketers to determine what to test.
In this Web clinic, Austin McCraw, Senior Editorial Analyst, MECLABS, was joined by a panel of guests — Bob Kemper, Senior Director of Sciences, Ben Filip, Manager of Data Sciences, and Paul Cheney, Editorial Analyst, all of MECLABS — in an open forum to answer some of the most common questions associated with online testing.
Austin also shared five key factors every marketer should consider when evaluating testing platforms.
Here is some feedback from the Web clinic’s live audience:
The conversational format and mix of specific questions and random ones was helpful.
Having better microphones, I could only hear one speaker really well with my speakers turned up all the way! –Sharon
Learning to start with largest variable cluster that the research question supports was very useful. –Jeff
Video Production and Editing