How to Amplify the Power of Your
Value Proposition

This four-part framework represents the number one way to drive results in the next quarter


In this full 50-minute session, you will learn how to measure the force of a value proposition, and how to use this measurement to predict the success of your campaigns and your product launches. We tested more than 10,000 hypotheses to develop this framework to help marketers maximize the power of their value proposition.

Supporting Materials

Value Proposition Worksheet — During the live event, Flint will guide you on how to use a more advanced version of this tool to develop your value proposition.

Value Proposition Flowchart — After the event, you can use this chart to determine the category of value proposition you need on your page.

On the Value Proposition as the Essence of Good Business — How the value proposition applies to overall business ethics