Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus

(This article was originally published in the MarketingExperiments email newsletter.)

Even with an NYSE and Nasdaq market selloff, with quarantines, with national emergencies, marketers can use their unique skills to help their companies and clients find the opportunity. It is, of course, seriously hard.

With marketers across the globe dealing with evolving challenges and working from home, MarketingExperiments and MECLABS Institute are holding this YouTube Live event to bring us all together and spark your thinking on how you can pivot your brand based on its value proposition.

In this replay of a live, interactive YouTube session, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute (parent organization of MarketingExperiments), provides conversion optimization feedback of audience-submitted pages to help marketers create an effective value proposition expression and find new opportunity.

View Part 2 and Part 3.

If you would like your landing page considered for review in a future session, send the link and info to us. Even if your webpage isn’t chosen, you can learn from the optimization of your peers’ pages to get new ideas for improving your marketing.

Key points in the video:

  • 6:41 The origin of Flint’s communication training
  • 11:29 Live optimization – Musictivity Travel site
  • 17:29 Live optimization – Fractal LXP
  • 20:18 MECLABS Conversion heuristic – a quick review
  • 32:19 Live optimization – EasyDITA Technical documentation tool
  • 47:36 Common mistakes marketers make and how to correct them.
  • 53:33 Live optimization – Cecilia’s Plumbing

Related Resources

The economic fallout from the novel coronavirus pandemic necessitates that many companies pivot their value propositions. Join Flint McGlaughlin for a special live version of the MECLABS Value Proposition Development course to learn how to help your company, your clients, and yourself navigate these tricky times.

7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests: Drive better results when you discover what it is about your business that customers love – Here is a free tool to identify the value you deliver customers so you can find new opportunity in the current environment

The 4 Essential Levels of Value Propositions

4 Tools to Help you Evaluate and Craft Your Value Proposition

How to Model Your Customer’s Mind – Get 60 pages of successful case studies, key charts and tools developed through extensive customer research with startups and with organizations as large as The New York Times, Verizon Wireless and Expedia.

Marketers Stand Together: 3 powerful ways your marketing can combat coronavirus COVID-19’s impact –More ideas about how what marketers can do in the face of this global pandemic

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