Maximizing Subscription Revenue

How 3 businesses increased their subscription revenue by discovering the optimal pricing strategy

Satisfying customer expectations in the long run is often at the heart of a successful subscription business model. While reoccurring revenue is alluring, there are some pitfalls and challenges.

Retention, crowded marketplaces and increased saturation thanks to increased popularity from ecommerce can put even the most season marketer’s skills to the test.

With so many variables, how can marketers develop a strategy for attracting new customers while increasing the bottom line?

In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS Institute, will walk you through three recent experiments where marketers tested different price points to find their optimal pricing strategy.



Flint McGlaughlin


Taylor Kennedy
Austin McCraw
Josh Wilson

Video Production and Editing

Dennis Beard
Tara Marotta
Luke Thorpe

Technical Production

Steven Beger
Kayla Cobb
Erin Hogg
Jessica Lorenz
Regina Love
Christine Risberg
Joey Taravella



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