Satisfying customer expectations in the long run is often at the heart of a successful subscription business model. While reoccurring revenue is alluring, there are some pitfalls and challenges.
Retention, crowded marketplaces and increased saturation thanks to increased popularity from ecommerce can put even the most season marketers skills to the test.
With so many variables, how can marketers develop a strategy for attracting new customers while increasing the bottom line?
In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS Institute, will walk you through three recent experiments where marketers tested different price points to find their optimal pricing strategy.
Credits:
Presenter
Flint McGlaughlin
Writers
Taylor Kennedy
Austin McCraw
Josh Wilson
Video Production and Editing
Dennis Beard
Tara Marotta
Luke Thorpe
Technical Production
Steven Beger
Kayla Cobb
Erin Hogg
Jessica Lorenz
Regina Love
Christine Risberg
Joey Taravella