Wrap-up notes from the 2008 Subscription Summit
We all know how hard it can be to get caught up after a conference. Consider me guilty as charged. The 2008 Subscription Summit was packed with activity and information, and it’s been a challenge distilling it into blog-sized chunks.
Fortunately, our colleagues at MarketingSherpa have just posted an outstanding overview of the 2008 Subscription Summit, with plenty of ideas and strategies for Web publishers — including a top-six list with items such as ad sales vs. subscriptions, Web 2.0 and more.
Meanwhile, we’ve been pulling together a series of upcoming blog posts from the landing page and site optimization sessions MarketingExperiments conducted at the summit. The sessions truly ran the gamut. Our live optimization team, led by Dr. Flint McGlaughlin and Director of Channels Research Aaron Rosenthal, critiqued subscription sites ranging from the Financial Times and Wall Street Journal to Weight Watchers and DeviantART.com.
We’ll be blogging the highlights of those reviews, feedback from the site managers, and ideas you can steal for your own website, starting next week. We’re also developing an upcoming Web Clinic on optimizing subscription paths, so if you couldn’t make it to New York you can still get valuable advice right from your office.
And finally, we just opened registration for our next Web Clinic: “Simple Tests, Significant Gains: How our Research Partner Increased Revenue by 130% with Small Changes” on Wednesday, May 21. This Clinic (which includes results featured in an SOS Summit session) will give you a solid framework for testing and optimizing your site pages more effectively. I hope you’ll join us for this free, one-hour session.