Converting Free Trials to Paid Customers

How the right message at the right time generated a 68% lift in free trial conversion

For years, companies have used free trials as a value exchange to draw qualified customers closer to the final point of transaction.

But, when trial customers choose not to transact, marketers are left wondering:

  • Did we give too much away?
  • Is the product too complicated?
  • Is the price set too high?
  • Was the trial period long enough?

In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, revealed the results of a recent experiment with a sports team management software service that increased trial conversion revenue per visit by 68%.

Flint also shared four transferrable key principles to answer some of the tough questions surrounding free trial conversions.

Here is some feedback from the live audience of the Web clinic:

Topic was very relevant to our current needs. –Justin

A little slower pace would help [with] so much to absorb in an accelerated format, I hardly had time to think things through! –Norma

We are setting up a new series of free trials after a bad experience with a prior team. The information that you have provided will be very beneficial to us. –Brett


Flint McGlaughlin

Austin McCraw
Jon Powell

Video Production and Editing
Dennis Beard
Tara Marotta
Luke Thorpe

Technical Production
Steven Beger
Beth Caudell
Paul Cheney
Melissa Elbert
Erin Hogg
Jessica Lorenz
John Tackett
Christine Risberg

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