For years, companies have used free trials as a value exchange to draw qualified customers closer to the final point of transaction.
But, when trial customers choose not to transact, marketers are left wondering:
- Did we give too much away?
- Is the product too complicated?
- Is the price set too high?
- Was the trial period long enough?
In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, revealed the results of a recent experiment with a sports team management software service that increased trial conversion revenue per visit by 68%.
Flint also shared four transferrable key principles to answer some of the tough questions surrounding free trial conversions.
Here is some feedback from the live audience of the Web clinic:
Topic was very relevant to our current needs. –Justin
A little slower pace would help [with] so much to absorb in an accelerated format, I hardly had time to think things through! –Norma
We are setting up a new series of free trials after a bad experience with a prior team. The information that you have provided will be very beneficial to us. –Brett
Video Production and Editing