Optimizing Subscription Paths

Recent research reveals a radical webpage redesign that produced a 173% lift in customer response

Determining the subscription path for your customer is a vital step in defining the checkout process. It’s an opportunity to guide your customer through the delicate last steps of the sales journey.

However, marketers frequently leave the customer to fend for themselves in these moments, leading the customer to define their own direction, which is often out of the sale.

How do you spot the weak points in your subscription path?

In this Web clinic, the MECLABS research team walks through a radical redesign in a recent experiment where one company achieved a 173% increase in conversion by optimizing the subscription process.

The team also provides a content checklist marketers can use to help identify elements that are hurting the customer experience.



Taylor Kennedy
Jon Powell


Austin McCraw
Josh Wilson

Video Production and Editing

Dennis Beard
Tara Marotta
Luke Thorpe

Technical Production

Steven Beger
Kayla Cobb
Troy Grant
Erin Hogg
Daria Horinbein
Jessica Lorenz
Regina Love
Christine Risberg
Joey Taravella



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