Erin Hogg 12 posts 10 comments

This year, we shared a multitude of discoveries achieved in the MarketingExperiments research lab. Read on for the most shared posts of 2014 to help you prepare for 2015.

In a previous MarketingExperiments Blog post, we shared a test that yielded significant results for Felix + Iris, simply by making copy and image changes to a homepage hero unit. In this blog post, we share more insights from Jon Corwin,…

How is your homepage's hero image and copy reflecting your company's products? Read this MarketingExperiments Blog post to discover how Felix + Iris tested its homepage hero unit's image and copy to drive a 72% increase in conversion.

The Portland Trail Blazers optimized its entire purchasing process, implementing personalization every step of the way. One element of that process was testing how prices were displayed. See how by simply changing the order of how ticket…

This week, MarketingSherpa, sister company to MarketingExperiments, has been hosting the official IRCE Media Center. The team has been interviewing IRCE speakers and attendees on the hottest trends in e-commerce. Read on…

Over two days, ROI Revolution's first annual Retail Traffic Summit presented sessions on e-commerce marketing in today's online shopping marketplace. Read this MarketingExperiments Blog post for top takeaways of the event to inspire your…

At Optimization Summit 2013, attendees had a chance to gain a behind-the-scenes look at the one of the biggest marketing efforts ever. The result of this effort alone generated $500 million in donations, just from the email campaign. In…

For Michael Aagaard, Copywriter, ContentVerve.com, optimizing call-to-action copy is one of the most fascinating aspects of improving conversion rates. Watch this video excerpt from his Email Summit 2013 presentation, "How to Optimize and…

At Lead Gen Summit 2013, Jon Ciampi, Vice President of Marketing, CRC Health, revealed how understanding customer motivations, driving traffic, and clearly communicating the value proposition all helped his company capture a higher quality…

To prepare you for Lead Gen Summit 2013 in San Francisco, read this preview of the live test conducted with the help of attendees at Summit. See how the MECLABS research team developed a test to see whether a choice, or lack thereof, of…