Radio Buttons vs. Dropdowns

How knowing the right way to collect customer information led to a 15% lift in orders

The choice between a radio or dropdown format for our shopping carts and lead gen forms is often made quickly, leaving the design of the option presentation as an afterthought.

But what if choosing the right format for a single question in those forms meant seeing a conversion difference of 15%?

In this Web clinic, Austin McCraw, Jon Powell and Lauren Pitchford, all of MECLABS, revealed the results of a recent experiment that tested customer information collection.

Austin, Jon and Lauren also shared three transferable key principles to answer some of the tough questions surrounding form design and optimization.

Here is some feedback from the live audience of the Web clinic:

Thought-provoking with great examples, especially value vs. cost. – Jack

Seemed like the webinar was a little light on actual tests and heavy on principle explanation. One mildly interesting test is tough for a 25-minute webinar. – Robert

I appreciated how the focus was on the big picture and not just on technique. – Stan



Austin McCraw
Lauren Pitchford
Jon Powell


Austin McCraw
Jon Powell

Video Production and Editing

Dennis Beard
Tara Marotta
Luke Thorpe

Technical Production

Steven Beger
Shaney Burnett
Zachary Godfrey
Erin Hogg
Jessica Lorenz
Regina Love
John Tackett



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