The choice between a radio or dropdown format for our shopping carts and lead gen forms is often made quickly, leaving the design of the option presentation as an afterthought.
But what if choosing the right format for a single question in those forms meant seeing a conversion difference of 15%?
In this Web clinic, Austin McCraw, Jon Powell and Lauren Pitchford, all of MECLABS, revealed the results of a recent experiment that tested customer information collection.
Austin, Jon and Lauren also shared three transferable key principles to answer some of the tough questions surrounding form design and optimization.
Here is some feedback from the live audience of the Web clinic:
Thought-provoking with great examples, especially value vs. cost. – Jack
Seemed like the webinar was a little light on actual tests and heavy on principle explanation. One mildly interesting test is tough for a 25-minute webinar. – Robert
I appreciated how the focus was on the big picture and not just on technique. – Stan
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