Can entertaining video clips help build your house subscriber list?
The short answer appears to be — Yes.
In a recent set of tests, in which we distributed 28 short, entertaining video clips through YouTube and Google Video, we converted almost 1.5% of viewers into subscribers.
That may not sound like a huge conversion rate. However, all of these video clips were non-commercial. They were simply entertaining, with no sales message included.
In other words, the video clip was simply part one in a three-step process.
1. Watch the video.
2. Go to the site url featured at the end of the video clip.
3. Sign up for the site’s newsletter.
The use of online video in this way, to drive site traffic and convert visitors to subscribers or buyers, is still in its infancy.
If you would like to know more, and study the full set of data from our recent tests, register for our free webinar, this Wednesday, at 4:00PM EST — Can viral video clips drive targeted traffic to your web site?