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Update: Ezine Promotion Tested
#032001-PSE - Ezine Promotion - We test 36 directories, announcement lists, and review sites...
In the March 20th, RESEARCH EDITION of the Journal, we posed a simple challenge:
"So how many subscribers can you win with a 30-day blitz in…
We Test 6 Yahoo Stores Over 6 Months To Determine The Value Of A Listing In Yahoo Shopping
Word Count: 3000+
Focus: 7 Questions
How much traffic can a retailer expect from a location in the Yahoo Mall (Yahoo Shopping)?
How can you get the highest ranking in Yahoo's Product Search?
How profitable is the traffic…
Update: 5 Pay Search Engines Comparison
#030501-PSE - 5 Pay Search Engines Compared In An 8-Month Study
In the March 5th, Research Edition, we posed a troubling question...
"How can you invest $35 in a pay search engine, advertise for 8 consecutive months, add no additional…
Google’s New Adword Program
Word Count: 2360+
Focus: 6 Questions
How effective is Google's New Adword Program?
How can you calculate your true cost per click?
How can you predict, in advance, your number of impressions?
What is the…
Google’s New Adword Program Tested
How does Google compare to GoTo in terms of advertising effectiveness?
With GoTo you pay by the CLICK, with Google you pay by the IMPRESSION. Each calls for a different strategy.
As an example, on GoTo the term "mortgages" receives…
Ezine Promotion
You cannot measure the true return of the directory sites within a 30-day period. Though our current costs can be calculated at $5 per subscriber. Over time, this number can be significantly reduced. If we maintain a rate of 3 new…
Ezine Promotion
Test Number: #112501-SD
Word Count: 1950+
Focus: 7 Questions
How many subscribers a day can you expect to achieve with a comprehensive directory/announcement listing campaign?
What is the true cost per subscriber?…
5 Pay Search Engines Are Compared In An 8 Month Study
Word Count: 2130+
Focus: 8 Questions
Which pay search engines are most effective?
How important is it to maintain the top position?
Does it pay to advertise on the less popular engines?
Does using a…
5 Pay Search Engines Tested
It is not difficult to establish the comparison search engines can be effective, but which engines work best, and what is the best way to use them?
In SECTION 2 of this report, we move from data to analysis, from the theory to practical.…
5 Pay Search Engines Tested
At the end of the last section, we discussed the need to "carefully develop (and closely) monitor a deliberate strategy". That is worthy advice, but it begs a single one-word question: How? How can we integrate Overture into an effective…