MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Series: This is part of a series of briefs on how to increase your revenue with email. Related briefs are listed at the end of this one.

Series: This is part of a series of briefs on how to increase your revenue with email. Related briefs are listed at the end of this report.

Series: This is part of a series of briefs on winning website awards. Related briefs are listed below:

Series: This is part of a series of briefs on winning website awards. Related briefs are listed at the end of this one.

Mention the phrase "Email Marketing" and you typically elicit two concepts: (a) bulk list purchases/rentals, or (b) ezine publishing. But so often, the marketer overlooks where he can achieve the most LUCRATIVE, immediate results. KEY…

Test Number: #090503-AP Word Count: 6500+ Focus: 8 Questions Can affiliate programs still be effective in the Post-Dot-Com-Crash era? How much can you depend upon affiliates for the growth of your business? What is a good…

In SECTION 2, we move from data to analysis, from theory to practical application. Here is a distillation of more than ten months of research... Section 2 addresses five questions: Why do some programs achieve stellar results, while…

Test Number: #060503-SE Word Count: 4200+ Focus: 9 Questions How important is a high Google PageRank? (We test the impact of PageRank on a website's overall traffic.) How can you use Google PageRank to reduce your overall…

We have reviewed the importance of a high Google PageRank. But the question remains: How do you achieve this lofty goal? If the data from our experiments cannot be applied in a practical and relevant way to your marketing, then it has…

OK, marketing pro, let's take a quick test. The following sales copy is excerpted from the Altoona Tribune. Just how effective do you think it could be? Is it persuasive? What is your instant reaction to the tone of the message? "Modoc…

Test Number: #040502-SE Word Count: 3800+ (16 pages) Focus: 9 Questions How can you lose money even if your basic calculations are correct? (It is easier than you think.) How can you keep from miscalculating the cost of…

In this section, we move from data to analysis, from theory to practice. We focus on just two key spreadsheets, and two key lists. How can you keep from miscalculating your ROI -- and seriously losing money? (6 Common Mistakes) Consider…

MARKETING TRACK - Step 3 Topic: Web Metrics Pt.1 — We test 26 different web metrics tools to determine the simplest, most accurate way to capture the numbers you need. Test Number: #030202-WA Word Count: 6300+ Focus: SECTION 1 (Five…

MARKETING TRACK - Step 3 Test Number: #0120502-SE Word Count: 3000+ Focus: 12 Questions What is DealTime? How is DealTime different from Google and Overture? How has DealTime's advertising program changed? How…

In SECTION 2, we move from data to analysis, from theory to practical application. Here is a distillation of more than six months of research: How can you set up a DealTime campaign? Prepare your product feed. Sign up online. There…

Current DealTime Product Category List Appliances -> Air Conditioners Appliances -> Clothes Dryers Appliances -> Dishwashers Appliances -> Espresso Machines Appliances -> Freezers…

MARKETING TRACK - Step 2 Topic: Google Adwords Select — We test a detailed (46 point) blueprint that achieved an average ROI of 1200%. Test Number: #080502-SE Word Count: 4040+ Focus: 10 Questions How can you use the Google…

In SECTION 2, we move from data to analysis, from theory to practical. Here is a distillation of more than six months of research: How do you setup an effective Google Adwords Select Program? STEP 1: Begin with Google’s basic setup…