Web Metrics Tested

Editorial Staff 0
SECTION 2 is focused on METRICS -- that is how to measure your website activity. The next report is focused on ANALYTICS -- that is how to apply your metrics in a practical way to your marketing. Let's begin with a vital question. What…
Digital Analytics

Web Metrics

Editorial Staff 0
MARKETING TRACK - Step 3 Topic: Web Metrics Pt.1 — We test 26 different web metrics tools to determine the simplest, most accurate way to capture the numbers you need. Test Number: #030202-WA Word Count: 6300+ Focus: SECTION 1 (Five…
Digital Advertising

DealTime

Editorial Staff 0
MARKETING TRACK - Step 3 Test Number: #0120502-SE Word Count: 3000+ Focus: 12 Questions What is DealTime? How is DealTime different from Google and Overture? How has DealTime's advertising program changed? How…
Value Proposition

DealTime Tested

Editorial Staff 0
In SECTION 2, we move from data to analysis, from theory to practical application. Here is a distillation of more than six months of research: How can you set up a DealTime campaign? Prepare your product feed. Sign up online. There…
Value Proposition

Google Adwords Select

Editorial Staff 1
MARKETING TRACK - Step 2 Topic: Google Adwords Select — We test a detailed (46 point) blueprint that achieved an average ROI of 1200%. Test Number: #080502-SE Word Count: 4040+ Focus: 10 Questions How can you use the Google…
SEO

Google Adwords Select Tested

Editorial Staff 0
In SECTION 2, we move from data to analysis, from theory to practical. Here is a distillation of more than six months of research: How do you setup an effective Google Adwords Select Program? STEP 1: Begin with Google’s basic setup…
Digital Advertising

Overture Tested

Editorial Staff 0
MARKETING TRACK - Step 1 Topic: Overture Test Number: #060102-SE Word Count: 4040+ Focus: 6 Questions Is it (really) becoming more difficult to purchase affordable search terms on Overture? Can you still generate revenue…
Lead Generation

Email Capture Popups Tested

Editorial Staff 0
So how can you create an effective email capture popup that is both effective and benign? What should you offer as your primary incentive? How can you write compelling offer copy? Retailers, Publishers, Consultants... here is what we have…
Value Proposition

Site Design

Editorial Staff 0
Test Number: #112501-SD Word Count: 3450+ Focus: 11 Questions How can you study your customer service metrics to learn whether or not your homepage is appealing to the right prospects? How can you keep your home page from…
Conversion Marketing

Site Design 2 Tested

Editorial Staff 0
So we ask (once again) how can you analyze your home page to determine if it is under-performing? How can you be sure to maximize your yield per visit? What can you do to increase the visitor penetration levels of your site? Researchers at…
Conversion Marketing

Site Design

Editorial Staff 0
Test Number: #112501-SD Word Count: 3675+ Focus: 10 Questions How does home page design impact the visitor penetration ratio? How does the visitor penetration ratio affect site revenue? How does featuring a product on…

Marketplace Manager

Editorial Staff 0
We test a new online service that enables a merchant to list their product at more than 1200 URLs and reach more than 200 million unique prospects. In the July Edition of the Journal, we posed a thought provoking question:…

Opt-In List Builder

Editorial Staff 0
Test Number: #100501-EZ Word Count: 3100+ Focus: 14 Questions Why do so many marketers publish an ezine? How does the List Builder Program work? How fast can you expect the The List Builder Program to generate…