MarketingExperiments - Research-driven optimization, testing, and marketing ideas

In this section, we move from data to analysis, from theory to practice. We focus on just two key spreadsheets, and two key lists. How can you keep from miscalculating your ROI -- and seriously losing money? (6 Common Mistakes) Consider…

MARKETING TRACK - Step 3 Topic: Web Metrics Pt.1 — We test 26 different web metrics tools to determine the simplest, most accurate way to capture the numbers you need. Test Number: #030202-WA Word Count: 6300+ Focus: SECTION 1 (Five…

MARKETING TRACK - Step 3 Test Number: #0120502-SE Word Count: 3000+ Focus: 12 Questions What is DealTime? How is DealTime different from Google and Overture? How has DealTime's advertising program changed? How…

In SECTION 2, we move from data to analysis, from theory to practical application. Here is a distillation of more than six months of research: How can you set up a DealTime campaign? Prepare your product feed. Sign up online. There…

Current DealTime Product Category List Appliances -> Air Conditioners Appliances -> Clothes Dryers Appliances -> Dishwashers Appliances -> Espresso Machines Appliances -> Freezers…

MARKETING TRACK - Step 2 Topic: Google Adwords Select — We test a detailed (46 point) blueprint that achieved an average ROI of 1200%. Test Number: #080502-SE Word Count: 4040+ Focus: 10 Questions How can you use the Google…

In SECTION 2, we move from data to analysis, from theory to practical. Here is a distillation of more than six months of research: How do you setup an effective Google Adwords Select Program? STEP 1: Begin with Google’s basic setup…

It is not difficult to establish the comparison search engines can be effective, but which engines work best, and what is the best way to use them? In SECTION 2 of this report, we move from data to analysis, from the theory to practical.…

Test Number: #040102-SE Word Count: 4000+ Focus: 6 Questions Just how effective are comparison search engines? What items can you sell on the comparison search engines? Which comparison search engines have the best…

Test Number: #020102-SD Word Count: 3700+ Focus: 7 Questions Why is it so important for the web marketer to capture the email address of his site visitors? How much impact can a well worded popup have on your email signup…

So how can you create an effective email capture popup that is both effective and benign? What should you offer as your primary incentive? How can you write compelling offer copy? Retailers, Publishers, Consultants... here is what we have…

Test Number: #112501-SD Word Count: 3450+ Focus: 11 Questions How can you study your customer service metrics to learn whether or not your homepage is appealing to the right prospects? How can you keep your home page from…

So we ask (once again) how can you analyze your home page to determine if it is under-performing? How can you be sure to maximize your yield per visit? What can you do to increase the visitor penetration levels of your site? Researchers at…

You can get instant access to all of the data in the Marketing Experiments Journal... to learn more, click here. Learn how we partnered with one of our readers and grew their volume by 750%. You can get real HELP with your…

Test Number: #112501-SD Word Count: 3675+ Focus: 10 Questions How does home page design impact the visitor penetration ratio? How does the visitor penetration ratio affect site revenue? How does featuring a product on…

So how can you analyze your home page to determine if it is under-performing? How can you be sure to maximize your yield per visit? What can you do to increase the visitor penetration levels of your site? Researchers at…