Google’s New Adword Program

Word Count: 2360+ Focus: 6 Questions How effective is Google's New Adword Program? How can you calculate your true cost per click? How can you predict, in advance, your number of impressions? What is the most effective way to select…

Google’s New Adword Program Tested

How does Google compare to GoTo in terms of advertising effectiveness? With GoTo you pay by the CLICK, with Google you pay by the IMPRESSION. Each calls for a different strategy. As an example, on GoTo the term "mortgages" receives 338,444…

5 Pay Search Engines Tested

It is not difficult to establish the comparison search engines can be effective, but which engines work best, and what is the best way to use them? In SECTION 2 of this report, we move from data to analysis, from the theory to practical.…

5 Pay Search Engines Tested

At the end of the last section, we discussed the need to "carefully develop (and closely) monitor a deliberate strategy". That is worthy advice, but it begs a single one-word question: How? How can we integrate Overture into an effective…