Landing Pages

We recently released the recording of our landing pages clinic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?clw RealMedia: http://meclabs.com/cgi-bin/pl/pl.cgi?clr The…

Data Feeds Tested

What is a data feed? How can using them get you exposure on over 15 sources of highly qualified traffic, sources that will often convert at a higher rate than either Google or Overture? The sources in question are comparison search…

Natural Search Engines

We recently released the recording of our search engines clinic. You can listen to a recording of this clinic here: Windows Media Audio RealMedia In a previous report, we looked closely at optimizing sites to achieve a high Google…

eBay Basics

We recently released the recording of our eBay clinic. You can listen to a recording of this clinic here: Windows Media Audio RealMedia In previous reports, we have looked at a variety of pay-per-click (PPC) and comparison…

Online Conferences

In this report, we will focus specifically on online/telephone conferences. How can these conferences create extra value for your site visitors? What are the benefits for publishers and retailers? What is the best way to manage these…

Google Adwords Tested

In SECTION 2, we move from data to analysis, from theory to practical. Here is a distillation of more than six months of research: How do you setup an effective Google Adwords Select Program? STEP 1: Begin with Google’s basic setup…

Google AdWords Tested

We recently released the recording of our Google AdWords clinic. You can listen to a recording of this clinic here: Windows Media Audio RealMedia How has Google AdWords improved? Does it still represent the leading source of high-quality…

Google AdSense

Google usually evokes the words "AdWords" and "PageRank" in the minds of savvy marketers. But what about that third, often-overlooked marketing channel of the Google family, Google AdSense? (For our studies of AdWords and PageRank, see the…

Small PPC Engines

At MEC, we have found that in most cases, the "Two Big Pay-Per-Click (PPC) Engines" (Google Adwords and Overture) produce more traffic than all of the other PPC engines combined. (A series of reports listed at the end of this brief cover…

Yahoo! Stores

At MEC, we have been testing Yahoo! Stores for the past several years. In a previous report, we identified Yahoo! Shopping as one of our lab's Top Performers. In that report, we offered a caveat which seems prophetic in hindsight: A…

Offer Pricing

Related Brief: How to Test and Optimize Your Pricing: You can listen to a recording of a clinic on this subject here: Windows Media Audio RealMedia As part of our research, we have prepared a review of the best Internet resources on…

Offer Pricing

We recently released the recording of our Offer Pricing clinic. You can listen to a recording of this clinic here: Windows Media Audio RealMedia What if you could leverage a few simple tests to optimize the price of your online offer?…