Site Design

Test Number: #112501-SD Word Count: 3675+ Focus: 10 Questions How does home page design impact the visitor penetration ratio? How does the visitor penetration ratio affect site revenue? How does featuring a product on…

Marketplace Manager

We test a new online service that enables a merchant to list their product at more than 1200 URLs and reach more than 200 million unique prospects. In the July Edition of the Journal, we posed a thought provoking question:…

Opt-In List Builder

Test Number: #100501-EZ Word Count: 3100+ Focus: 14 Questions Why do so many marketers publish an ezine? How does the List Builder Program work? How fast can you expect the The List Builder Program to generate…

Google’s New Adword Program

Word Count: 2360+ Focus: 6 Questions How effective is Google's New Adword Program? How can you calculate your true cost per click? How can you predict, in advance, your number of impressions? What is the…

Google’s New Adword Program Tested

How does Google compare to GoTo in terms of advertising effectiveness? With GoTo you pay by the CLICK, with Google you pay by the IMPRESSION. Each calls for a different strategy. As an example, on GoTo the term "mortgages" receives…