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Price Testing
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Price Testing
Which will generate the most revenue? A lower price that drives more traffic and buyers? Or a higher…
Domain/Product Name Testing
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Domain/Product Naming Testing
We conducted two distinct series of tests: One for a product name and the…
Press Releases
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Press Releases
It's tempting to think that press releases are "old media" and have no part to play in the modern…
PPC Search Campaigns
Topic: How to use pay-per-click (PPC) search campaigns to boost website traffic and maximize profits from day one: a 90-day plan.
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…
A/B Split Testing
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
A/B Split Testing
Most of us are familiar with the concept of using A/B split testing to determine which…
Conversion Rate Optimization
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Conversion Rate Optimization
This research brief will answer the following questions:
What is…
Shopping Cart Recovery Tested
This research brief will answer the following questions:
What is the most effective way to handle shopping cart abandonment?
How effective are current cart recovery efforts?
Which cart-recovery email templates are most…
Click Fraud
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Click Fraud (Windows Media Audio)
http://meclabs.com/cgi-bin/pl/pl.cgi?c5w
Click Fraud (RealMedia)…
PPC Ad Copy
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
PPC Ad Copy (Windows Media Audio)
PPC Ad Copy (RealMedia)
This research brief will answer the following questions:…
The Impact of SPAM on Email
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?cvw
RealMedia:
http://meclabs.com/cgi-bin/pl/pl.cgi?cvr…
Free Trial Offers
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?f2w
RealMedia:
http://meclabs.com/cgi-bin/pl/pl.cgi?f2r…
eBay Stores
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?c2w
RealMedia:…
Page Weight
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?cqw
RealMedia:
http://meclabs.com/cgi-bin/pl/pl.cgi?cqr…
Online Competitive Analysis
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?ctw
RealMedia:…
Customer Ratings
We recently released the recording of our Dynamic Web Pages clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?cww
RealMedia:…
Subscription Revenue
This research brief will answer the following questions:
What are the benefits of offering pre-paid or extended-term options for potential paying subscribers?
What is the ideal time frame for a recurring-revenue subscription…
Ezine Advertising
We recently released the recording of our Dynamic Web Pages clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?czw
RealMedia:
http://meclabs.com/cgi-bin/pl/pl.cgi?czr…
Linking Strategies
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d=parent.frames.document; n=n.substring(0,p);}
if(!(x=d)&&d.all) x=d.all; for (i=0;!x&&i<d.forms.length;i++) x=d.forms;…
Avoiding Unprofitable PPC Campaigns
We recently released the recording of our Dynamic Web Pages clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?cuw
RealMedia:…
Dynamic Web Pages
We recently released the recording of our Dynamic Web Pages clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?cdw
RealMedia:…