MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Here’s a question that was sent to us by one of our subcribers: “I listened to your value proposition segment online. I found it very helpful as I have been struggling with my value proposition for quite some time. I have read books on…

One of the problems with Google’s results-found figure is that it includes a vast number of trash content sites. So when you enter the keyword “online marketing” in Google, you can be sure that a huge proportion of the 48,300,000 results…

Benjamin Edelman, a Ph.D. candidate at the Department of Economics at Harvard University, has been doing some interesting work on detecting click fraud. For a while he has been tracking the obvious frauds...clicks by competitors and clicks…

I came across an interesting set of statistics in an article by Jim Barnes. Here’s an excerpt from his article: A study by Bain & Company found that 80 percent of companies surveyed believed that they delivered a "superior experience"…

NOTES: These are the notes from our interactive March 29 teleclinic on Click Fraud. If you missed it, the recording will be posted here a few days after the event. Specifics of these first three tested campaigns included: All three…

There was an interesting article in USA Today a few days back. They quoted, among other points, the following from a study by the Nielsen Norman Group. “Individuals read Web pages in an "F" pattern. They're more inclined to read longer…

This Wednesday at 4:00pm, EST, we'll be conducting our 60-minutes call on how to fight click fraud. You'll learn how to identify click fraud, and how to minimize the chances of being targeted. Reserve you place on our click fraud call…

When you are making a purchase online and come to a page in the shopping cart where they ask you to enter a discount code or coupon code, how do you feel? If you have a code, you probably feel quite good. If you don’t, you’ll likely feel…

One of our subscribers wrote in with this question about page layout: "We are at the early stages of building a new site. Of course, we've looked at all our possible competitors' sites. It seems like most companies follow the same plan.…

An MEC reader wrote in response to The Power of Small Changes: I enjoy reading your newsletter. I'm new to A/B testing (and the math too)...what confidence interval do you accept as reasonable? I wanted to point out that Test #1 is not…

How can one combat click fraud when running PPC campaigns? How can you minimize the chance of being targeted? And how can you find out if you have already been paying for fraudulent clicks? Suspecting we had been a victim of click fraud…

Authentic blogging can bring you extraordinary exposure and rewards. Contrived, sneaky blogging probably won’t. What is authentic blogging? In the case of company blogs, a simple way to picture it is like this: Lock all your PR and…

One of the frustrations of launching a new web site, or blog, is the time it takes to attract serious organic search traffic. When you launch with a new domain, you know it’s going to take a while before the search engines start indexing…

In response to Wednesday’s teleconference call, one of our listeners, Michael Madden, wrote in with an interesting question: “How do new businesses determine their core value proposition since most of that discovery lies ahead? With my…

In today’s Washington Post there is another article on click fraud, pointing to both Google and Yahoo! This quote gets to the heart of it: ”After analyzing where and when each click came from, auditing firm ClickFacts Inc. estimated that…

Each time we complete a teleconference we feel a little nervous, not knowing how our presentation has been received. So from time to time we ask our listeners to let us know how we did. Without some feedback, we feel we are flying blind. We…

NOTES: To view the notes as they are added, please refresh this page when instructed to do so. Business Success Potential: S = 2V + C + P Where: S is the probability that the business will Succeed. V is the Value proposition. C is…

Some things happen online at a dizzying speed and, unless you have the advantage of being the “first-mover”, it will cost you a lot to catch up. However, other things happen quite slowly. One of these slowly emerging trends is people’s…