Are you getting in the way of potential subscribers?
I was reading a blog this morning, saw a linked article title that seemed interesting, and clicked through to the site.
The site, as you can see below, was the Financial Times.
I suppose one should anticipate the likelihood of being confronted with a registration page…instead of the page one was hoping for. But it’s still a disappointed expectation. I was expecting to see the article.
In common with others who encounter registration pages, the chances of my completing them will depend on how badly I want to read the content in question.
In this case, I was either not interested enough to register, or simply didn’t have time.
In any event, I don’t think their headline helps much. Instead of telling of the incredible value of signing up…they take great pains to tell me about the areas of their site I WON’T be able to access.
Nice sales pitch!
One final thing that made me smile. If you can read it, take a look at the url of the FT page. I love the part that reads, “barrier?” (Take a look at the page title too.)
The answer to that question is, “Yes”.