In Search of a Value Proposition


If you had just ten words with which to describe why people should buy your company’s products or services, what would you say?

You probably remember the “elevator speech” concept from back when venture capital companies were pouring billions of dollars into internet start-ups.

And hopefully you heard about our own “Back of a Napkin” contest, in which we offered over $100,000 in services to the best new business idea.

Whether spoken in an elevator or written on the back of a napkin, one of the key indicators of a strong value proposition is that it lends itself to being articulated simply, clearly and very briefly.

But what is a value proposition?

Why is it important to your business?

How can you “find one” for your business?

And can an existing company find a new value proposition?

These are some of the questions we have set out to answer in our free telelconference call on Wednesday March 15th at 4:00PM EST.

Sign up here…

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