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eBay Basics
We recently released the recording of our eBay clinic. You can listen to a recording of this clinic here:
Windows Media Audio
RealMedia
In previous reports, we have looked at a variety of pay-per-click (PPC) and comparison…
Online Conferences
In this report, we will focus specifically on online/telephone conferences. How can these conferences create extra value for your site visitors? What are the benefits for publishers and retailers? What is the best way to manage these…
Google Adwords Tested
In SECTION 2, we move from data to analysis, from theory to practical. Here is a distillation of more than six months of research:
How do you setup an effective Google Adwords Select Program?
STEP 1: Begin with Google’s basic setup…
Google AdWords Tested
We recently released the recording of our Google AdWords clinic. You can listen to a recording of this clinic here:
Windows Media Audio
RealMedia
How has Google AdWords improved? Does it still represent the leading source of high-quality…
Google AdSense
Google usually evokes the words "AdWords" and "PageRank" in the minds of savvy marketers. But what about that third, often-overlooked marketing channel of the Google family, Google AdSense? (For our studies of AdWords and PageRank, see the…
Ideal Subscription Paths
We recently released the recording of our Ideal Subscription Path clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?csw
RealMedia:…
Small PPC Engines
At MEC, we have found that in most cases, the "Two Big Pay-Per-Click (PPC) Engines" (Google Adwords and Overture) produce more traffic than all of the other PPC engines combined. (A series of reports listed at the end of this brief cover…
Yahoo! Stores
At MEC, we have been testing Yahoo! Stores for the past several years. In a previous report, we identified Yahoo! Shopping as one of our lab's Top Performers.
In that report, we offered a caveat which seems prophetic in hindsight:
A…
Effective Email Campaigns for a Pure Retail Operation
At MarketingExperiments.com, we have repeatedly stressed this point: The best publishers are good retailers; the best retailers are good publishers.
However, many pure retail operations lack the in-house talent or the strategic…
Offer Pricing
Related Brief:
How to Test and Optimize Your Pricing:
You can listen to a recording of a clinic on this subject here:
Windows Media Audio
RealMedia
As part of our research, we have prepared a review of the best Internet resources on…
Offer Pricing
We recently released the recording of our Offer Pricing clinic. You can listen to a recording of this clinic here:
Windows Media Audio
RealMedia
What if you could leverage a few simple tests to optimize the price of your online offer?…
Shipping Charges
Series: This is part of a series of briefs on the optimized order process.
Email Capture
Series: This is part of a series of briefs on how to increase your revenue with email. Related briefs are listed at the end of this one.
Email Capture
Series: This is part of a series of briefs on how to increase your revenue with email. Related briefs are listed at the end of this report.
Website Awards Tested
Series: This is part of a series of briefs on winning website awards. Related briefs are listed below:
Website Awards
Series: This is part of a series of briefs on winning website awards. Related briefs are listed at the end of this one.
Abandoned Order Recovery
Mention the phrase "Email Marketing" and you typically elicit two concepts: (a) bulk list purchases/rentals, or (b) ezine publishing. But so often, the marketer overlooks where he can achieve the most LUCRATIVE, immediate results.
KEY…
Affiliate Marketing
Test Number: #090503-AP
Word Count: 6500+
Focus: 8 Questions
Can affiliate programs still be effective in the Post-Dot-Com-Crash era?
How much can you depend upon affiliates for the growth of your business?
What is a good…
Affiliate Marketing Tested
In SECTION 2, we move from data to analysis, from theory to practical application. Here is a distillation of more than ten months of research...
Section 2 addresses five questions:
Why do some programs achieve stellar results, while…
Google PageRank
Test Number: #060503-SE
Word Count: 4200+
Focus: 9 Questions
How important is a high Google PageRank? (We test the impact of PageRank on a website's overall traffic.)
How can you use Google PageRank to reduce your overall…