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- The Marketer as Philosopher
Episode 1: Become a Force for the Good - The Marketer as Philosopher
Episode 2: Using Data as a Force for the Good(plus get a free Data Pattern Analysis tool)
- How to Get Buy-in for Your Projects, Plans and Proposals From the First Pitch to Successful Completion (plus free template)
- The Hidden Opportunity Within the COVID-19 Crisis: Three ways to transform your work and your life
- The Marketer and Buyer Anxiety: Three ways to counter anxiety in the purchase funnel
- Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus (Pt 3)
- Use Your Value Prop to Pivot: Conversion Optimization to help with marketing amid coronavirus (Pt 2)
- Use Your Value Prop to Pivot: Conversion optimization to help with marketing amid coronavirus
- Marketers Stand Together: 3 powerful ways your marketing can combat coronavirus COVID-19’s impact
- Get to Yes: Three conversion lessons learned from an FBI hostage negotiation
eBay Stores
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?c2w
RealMedia:…
Page Weight
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?cqw
RealMedia:
http://meclabs.com/cgi-bin/pl/pl.cgi?cqr…
Online Competitive Analysis
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?ctw
RealMedia:…
Customer Ratings
We recently released the recording of our Dynamic Web Pages clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?cww
RealMedia:…
Subscription Revenue
This research brief will answer the following questions:
What are the benefits of offering pre-paid or extended-term options for potential paying subscribers?
What is the ideal time frame for a recurring-revenue subscription…
Ezine Advertising
We recently released the recording of our Dynamic Web Pages clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?czw
RealMedia:
http://meclabs.com/cgi-bin/pl/pl.cgi?czr…
Linking Strategies
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d=parent.frames.document; n=n.substring(0,p);}
if(!(x=d)&&d.all) x=d.all; for (i=0;!x&&i<d.forms.length;i++) x=d.forms;…
Avoiding Unprofitable PPC Campaigns
We recently released the recording of our Dynamic Web Pages clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?cuw
RealMedia:…
Dynamic Web Pages
We recently released the recording of our Dynamic Web Pages clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?cdw
RealMedia:…
Welcome Message Sequence
This research brief will answer the following questions:
What is an email welcome message sequence?
How many repeat visitors can an email welcome message sequence generate?
What kinds of messages should you use?…
Long Copy vs. Short Copy
We recently released the recording of our Long Copy vs. Short Copy clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?cxw
RealMedia:…
Configurator
We recently released the recording of our Configurator clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?ccw
RealMedia:…
Amazon OLS Stores
We recently released the recording of our Amazon Stores clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?caw
RealMedia:
http://meclabs.com/cgi-bin/pl/pl.cgi?car…
Landing Pages
We recently released the recording of our landing pages clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?clw
RealMedia:
http://meclabs.com/cgi-bin/pl/pl.cgi?clr
The…
PPC for Subscription Sites
Previous MEC reports have focused on pay-per-click (PPC) search engines, both large and small. You will find these reports listed at the end of this brief.
Our focus in most of those articles has been optimizing PPC campaigns in general or…
Data Feeds Tested
What is a data feed? How can using them get you exposure on over 15 sources of highly qualified traffic, sources that will often convert at a higher rate than either Google or Overture?
The sources in question are comparison search…
Natural Search Engines
We recently released the recording of our search engines clinic. You can listen to a recording of this clinic here:
Windows Media Audio
RealMedia
In a previous report, we looked closely at optimizing sites to achieve a high Google…
eBay Basics
We recently released the recording of our eBay clinic. You can listen to a recording of this clinic here:
Windows Media Audio
RealMedia
In previous reports, we have looked at a variety of pay-per-click (PPC) and comparison…
Online Conferences
In this report, we will focus specifically on online/telephone conferences. How can these conferences create extra value for your site visitors? What are the benefits for publishers and retailers? What is the best way to manage these…
Google Adwords Tested
In SECTION 2, we move from data to analysis, from theory to practical. Here is a distillation of more than six months of research:
How do you setup an effective Google Adwords Select Program?
STEP 1: Begin with Google’s basic setup…