MarketingExperiments - Research-driven optimization, testing, and marketing ideas

If you had just ten words with which to describe why people should buy your company’s products or services, what would you say? You probably remember the “elevator speech” concept from back when venture capital companies were pouring…

I was reading a blog this morning, saw a linked article title that seemed interesting, and clicked through to the site. The site, as you can see below, was the Financial Times. I suppose one should anticipate the likelihood of being…

This morning we received an email with a number of questions on PPC tracking. Our resident PPC expert, Aaron Rosenthal, wrote a lengthy reply which you'll see below. Question: I have read many of your research reports on PPC. It seems to…

In a recent article at DMNews.com, this passage really caught my eye... “Toolbarn.com increased the click-through rate on one campaign by moving the word “free” to the first line of the ad from the second line. And Toolbarn.com turned…

This week the media seems to have been alive with articles and posts about click fraud. I can’t recall when the topic was so much “in the news”. Perhaps the high point of the week was when tempers flared and voices were raised at a session…

NOTES: These are the notes from our interactive March 1 teleclinic on The Power of Small Changes. If you missed it, the recording will be posted here approximately 48 hours after the event. Offer Copy Optimization Micro-TestMetricPage…

Over the last few years Marketing Experiments has conducted thousands of tests with dozen of partner companies. We have learned a great deal, and shared much of our research data through our teleconference clinics and written briefs. But…

Making changes to key web pages can sometimes be a major production, involving a number of people, or groups of people. Once everyone is sitting down together, it’s tempting to talk only about making dramatic changes...if only to justify…

As with all good things, one can go too far when it comes to optimization. A friend of mine was telling me how she regularly receives emails from a company offering a free weekly software download. Quite often she clicks through to the…

I have been following various discussions recently on the topic of trash content sites. What are they? These are sites created with the express purpose of generating Google AdSense income or affiliate commissions. Lone webmasters, and…

This is our first post based on a question from one of our subscribers. The question was emailed in and the writer kindly gave us permission to post both his question and our answer here in the blog. The Question: “Nick's point was that a…

What is everyone's opinion of H.R. 3402, which as part of its content, includes a provision to prohibit anonymous "annoying" messages on the Internet? On January 5, President Bush signed into law a "prohibition on posting annoying Web…

Here’s your chance to enter the MarketingExperiments.com First Annual “Back of a Napkin” Business Plan Competition. What we are looking for are strong business ideas which are founded on an exciting and enduring value proposition. Like…

We have created this blog for a number of reasons. But the driving force behind it was the desire to share Q&A from out teleconference clinics. If you have ever taken part in one of our phone clinics, you’ll know that we invite…