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Marketing Blueprint 2006
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Marketing Blueprint 2006
As you look at the year ahead, how do you know which marketing efforts will yield the…
Marketer’s Intuition
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Marketing Intuition
There is no doubt that intuition and moments of great insight can have a profound impact on…
Multivariable Testing
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
MultivariateTesting
Traditional thinking tells us that accurate testing of web pages, email messages, or offline…
The Compounding Effect of Micro-Gains
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Compounding Effect
Does a 5% increase in click-through from a PPC ad sound disappointing?
On its own,…
Profit from Inbound Customer Service
It would almost be amusing if it weren't so damaging. We have all seen web sites where they go to almost any length to discourage a user from picking up the phone to ask a question, or cancel a sale or subscription.
Users are directed to…
Price Testing
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Price Testing
Which will generate the most revenue? A lower price that drives more traffic and buyers? Or a higher…
Domain/Product Name Testing
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Domain/Product Naming Testing
We conducted two distinct series of tests: One for a product name and the…
Press Releases
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Press Releases
It's tempting to think that press releases are "old media" and have no part to play in the modern…
PPC Search Campaigns
Topic: How to use pay-per-click (PPC) search campaigns to boost website traffic and maximize profits from day one: a 90-day plan.
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…
A/B Split Testing
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
A/B Split Testing
Most of us are familiar with the concept of using A/B split testing to determine which…
Conversion Rate Optimization
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Conversion Rate Optimization
This research brief will answer the following questions:
What is…
Shopping Cart Recovery Tested
This research brief will answer the following questions:
What is the most effective way to handle shopping cart abandonment?
How effective are current cart recovery efforts?
Which cart-recovery email templates are most…
Click Fraud
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Click Fraud (Windows Media Audio)
http://meclabs.com/cgi-bin/pl/pl.cgi?c5w
Click Fraud (RealMedia)…
PPC Ad Copy
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
PPC Ad Copy (Windows Media Audio)
PPC Ad Copy (RealMedia)
This research brief will answer the following questions:…
The Impact of SPAM on Email
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?cvw
RealMedia:
http://meclabs.com/cgi-bin/pl/pl.cgi?cvr…
Free Trial Offers
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?f2w
RealMedia:
http://meclabs.com/cgi-bin/pl/pl.cgi?f2r…
eBay Stores
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?c2w
RealMedia:…
Page Weight
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?cqw
RealMedia:
http://meclabs.com/cgi-bin/pl/pl.cgi?cqr…
Online Competitive Analysis
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?ctw
RealMedia:…
Customer Ratings
We recently released the recording of our Dynamic Web Pages clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?cww
RealMedia:…