Internet “Annoyance” Law

MarketingExperiments 1
What is everyone's opinion of H.R. 3402, which as part of its content, includes a provision to prohibit anonymous "annoying" messages on the Internet? On January 5, President Bush signed into law a "prohibition on posting annoying Web…

Business Plan Competition

MarketingExperiments 0
Here’s your chance to enter the MarketingExperiments.com First Annual “Back of a Napkin” Business Plan Competition. What we are looking for are strong business ideas which are founded on an exciting and enduring value proposition. Like…
Value Proposition

Marketer’s Intuition

Editorial Staff 0
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Marketing Intuition There is no doubt that intuition and moments of great insight can have a profound impact on…
A/B Testing

Multivariable Testing

Editorial Staff 0
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: MultivariateTesting Traditional thinking tells us that accurate testing of web pages, email messages, or offline…
A/B Testing

Price Testing

Editorial Staff 0
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Price Testing Which will generate the most revenue? A lower price that drives more traffic and buyers? Or a higher…
Social Marketing

Press Releases

Editorial Staff 0
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Press Releases It's tempting to think that press releases are "old media" and have no part to play in the modern…
Value Proposition

PPC Search Campaigns

Editorial Staff 0
Topic: How to use pay-per-click (PPC) search campaigns to boost website traffic and maximize profits from day one: a 90-day plan. We recently released the audio recording of our clinic on this topic. You can listen to a recording of this…
A/B Testing

A/B Split Testing

Editorial Staff 0
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: A/B Split Testing Most of us are familiar with the concept of using A/B split testing to determine which…
Digital Advertising

Click Fraud

Editorial Staff 0
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Click Fraud (Windows Media Audio) http://meclabs.com/cgi-bin/pl/pl.cgi?c5w Click Fraud (RealMedia)…
Digital Advertising

PPC Ad Copy

Editorial Staff 0
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: PPC Ad Copy (Windows Media Audio) PPC Ad Copy (RealMedia) This research brief will answer the following questions:…
E-commerce Marketing

eBay Stores

Editorial Staff 0
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?c2w RealMedia:…