eBay Basics

We recently released the recording of our eBay clinic. You can listen to a recording of this clinic here: Windows Media Audio RealMedia In previous reports, we have looked at a variety of pay-per-click (PPC) and comparison…

Online Conferences

In this report, we will focus specifically on online/telephone conferences. How can these conferences create extra value for your site visitors? What are the benefits for publishers and retailers? What is the best way to manage these…

Google Adwords Tested

In SECTION 2, we move from data to analysis, from theory to practical. Here is a distillation of more than six months of research: How do you setup an effective Google Adwords Select Program? STEP 1: Begin with Google’s basic setup…

Google AdWords Tested

We recently released the recording of our Google AdWords clinic. You can listen to a recording of this clinic here: Windows Media Audio RealMedia How has Google AdWords improved? Does it still represent the leading source of high-quality…

Google AdSense

Google usually evokes the words "AdWords" and "PageRank" in the minds of savvy marketers. But what about that third, often-overlooked marketing channel of the Google family, Google AdSense? (For our studies of AdWords and PageRank, see the…

Small PPC Engines

At MEC, we have found that in most cases, the "Two Big Pay-Per-Click (PPC) Engines" (Google Adwords and Overture) produce more traffic than all of the other PPC engines combined. (A series of reports listed at the end of this brief cover…

Yahoo! Stores

At MEC, we have been testing Yahoo! Stores for the past several years. In a previous report, we identified Yahoo! Shopping as one of our lab's Top Performers. In that report, we offered a caveat which seems prophetic in hindsight: A…

Offer Pricing

Related Brief: How to Test and Optimize Your Pricing: You can listen to a recording of a clinic on this subject here: Windows Media Audio RealMedia As part of our research, we have prepared a review of the best Internet resources on…

Offer Pricing

We recently released the recording of our Offer Pricing clinic. You can listen to a recording of this clinic here: Windows Media Audio RealMedia What if you could leverage a few simple tests to optimize the price of your online offer?…

Affiliate Marketing

Test Number: #090503-AP Word Count: 6500+ Focus: 8 Questions Can affiliate programs still be effective in the Post-Dot-Com-Crash era? How much can you depend upon affiliates for the growth of your business? What is a good…

Google PageRank

Test Number: #060503-SE Word Count: 4200+ Focus: 9 Questions How important is a high Google PageRank? (We test the impact of PageRank on a website's overall traffic.) How can you use Google PageRank to reduce your overall…