MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Google usually evokes the words "AdWords" and "PageRank" in the minds of savvy marketers. But what about that third, often-overlooked marketing channel of the Google family, Google AdSense? (For our studies of AdWords and PageRank, see the…

We recently released the recording of our Ideal Subscription Path clinic. You can listen to a recording of this clinic here: Windows Media Audio: http://meclabs.com/cgi-bin/pl/pl.cgi?csw RealMedia:…

At MEC, we have found that in most cases, the "Two Big Pay-Per-Click (PPC) Engines" (Google Adwords and Overture) produce more traffic than all of the other PPC engines combined. (A series of reports listed at the end of this brief cover…

At MEC, we have been testing Yahoo! Stores for the past several years. In a previous report, we identified Yahoo! Shopping as one of our lab's Top Performers. In that report, we offered a caveat which seems prophetic in hindsight: A…

At MarketingExperiments.com, we have repeatedly stressed this point: The best publishers are good retailers; the best retailers are good publishers. However, many pure retail operations lack the in-house talent or the strategic…

Related Brief: How to Test and Optimize Your Pricing: You can listen to a recording of a clinic on this subject here: Windows Media Audio RealMedia As part of our research, we have prepared a review of the best Internet resources on…

We recently released the recording of our Offer Pricing clinic. You can listen to a recording of this clinic here: Windows Media Audio RealMedia What if you could leverage a few simple tests to optimize the price of your online offer?…

Series: This is part of a series of briefs on the optimized order process.

Series: This is part of a series of briefs on how to increase your revenue with email. Related briefs are listed at the end of this one.

Series: This is part of a series of briefs on how to increase your revenue with email. Related briefs are listed at the end of this report.

Series: This is part of a series of briefs on winning website awards. Related briefs are listed below:

Series: This is part of a series of briefs on winning website awards. Related briefs are listed at the end of this one.

Mention the phrase "Email Marketing" and you typically elicit two concepts: (a) bulk list purchases/rentals, or (b) ezine publishing. But so often, the marketer overlooks where he can achieve the most LUCRATIVE, immediate results. KEY…

Test Number: #090503-AP Word Count: 6500+ Focus: 8 Questions Can affiliate programs still be effective in the Post-Dot-Com-Crash era? How much can you depend upon affiliates for the growth of your business? What is a good…

In SECTION 2, we move from data to analysis, from theory to practical application. Here is a distillation of more than ten months of research... Section 2 addresses five questions: Why do some programs achieve stellar results, while…

Test Number: #060503-SE Word Count: 4200+ Focus: 9 Questions How important is a high Google PageRank? (We test the impact of PageRank on a website's overall traffic.) How can you use Google PageRank to reduce your overall…

We have reviewed the importance of a high Google PageRank. But the question remains: How do you achieve this lofty goal? If the data from our experiments cannot be applied in a practical and relevant way to your marketing, then it has…

OK, marketing pro, let's take a quick test. The following sales copy is excerpted from the Altoona Tribune. Just how effective do you think it could be? Is it persuasive? What is your instant reaction to the tone of the message? "Modoc…

Test Number: #040502-SE Word Count: 3800+ (16 pages) Focus: 9 Questions How can you lose money even if your basic calculations are correct? (It is easier than you think.) How can you keep from miscalculating the cost of…