Affiliate Marketing

Test Number: #090503-AP Word Count: 6500+ Focus: 8 Questions Can affiliate programs still be effective in the Post-Dot-Com-Crash era? How much can you depend upon affiliates for the growth of your business? What is a good…

Google PageRank

Test Number: #060503-SE Word Count: 4200+ Focus: 9 Questions How important is a high Google PageRank? (We test the impact of PageRank on a website's overall traffic.) How can you use Google PageRank to reduce your overall…

Google PageRank Tested

We have reviewed the importance of a high Google PageRank. But the question remains: How do you achieve this lofty goal? If the data from our experiments cannot be applied in a practical and relevant way to your marketing, then it has…

Web Metrics

Test Number: #040502-SE Word Count: 3800+ (16 pages) Focus: 9 Questions How can you lose money even if your basic calculations are correct? (It is easier than you think.) How can you keep from miscalculating the cost of…

Web Metrics Tested

In this section, we move from data to analysis, from theory to practice. We focus on just two key spreadsheets, and two key lists. How can you keep from miscalculating your ROI -- and seriously losing money? (6 Common Mistakes) Consider…

Web Metrics Tested

SECTION 2 is focused on METRICS -- that is how to measure your website activity. The next report is focused on ANALYTICS -- that is how to apply your metrics in a practical way to your marketing. Let's begin with a vital question. What…

Web Metrics

MARKETING TRACK - Step 3 Topic: Web Metrics Pt.1 — We test 26 different web metrics tools to determine the simplest, most accurate way to capture the numbers you need. Test Number: #030202-WA Word Count: 6300+ Focus: SECTION 1 (Five…

DealTime

MARKETING TRACK - Step 3 Test Number: #0120502-SE Word Count: 3000+ Focus: 12 Questions What is DealTime? How is DealTime different from Google and Overture? How has DealTime's advertising program changed? How…

DealTime Tested

In SECTION 2, we move from data to analysis, from theory to practical application. Here is a distillation of more than six months of research: How can you set up a DealTime campaign? Prepare your product feed. Sign up online. There…

Google Adwords Select

MARKETING TRACK - Step 2 Topic: Google Adwords Select — We test a detailed (46 point) blueprint that achieved an average ROI of 1200%. Test Number: #080502-SE Word Count: 4040+ Focus: 10 Questions How can you use the Google…

Google Adwords Select Tested

In SECTION 2, we move from data to analysis, from theory to practical. Here is a distillation of more than six months of research: How do you setup an effective Google Adwords Select Program? STEP 1: Begin with Google’s basic setup…

Overture Tested

MARKETING TRACK - Step 1 Topic: Overture Test Number: #060102-SE Word Count: 4040+ Focus: 6 Questions Is it (really) becoming more difficult to purchase affordable search terms on Overture? Can you still generate revenue…