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Welcome Message Sequence
This research brief will answer the following questions:
What is an email welcome message sequence?
How many repeat visitors can an email welcome message sequence generate?
What kinds of messages should you use?…
Long Copy vs. Short Copy
We recently released the recording of our Long Copy vs. Short Copy clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?cxw
RealMedia:…
Configurator
We recently released the recording of our Configurator clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?ccw
RealMedia:…
Amazon OLS Stores
We recently released the recording of our Amazon Stores clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?caw
RealMedia:
http://meclabs.com/cgi-bin/pl/pl.cgi?car…
Landing Pages
We recently released the recording of our landing pages clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?clw
RealMedia:
http://meclabs.com/cgi-bin/pl/pl.cgi?clr
The…
PPC for Subscription Sites
Previous MEC reports have focused on pay-per-click (PPC) search engines, both large and small. You will find these reports listed at the end of this brief.
Our focus in most of those articles has been optimizing PPC campaigns in general or…
Data Feeds Tested
What is a data feed? How can using them get you exposure on over 15 sources of highly qualified traffic, sources that will often convert at a higher rate than either Google or Overture?
The sources in question are comparison search…
Natural Search Engines
We recently released the recording of our search engines clinic. You can listen to a recording of this clinic here:
Windows Media Audio
RealMedia
In a previous report, we looked closely at optimizing sites to achieve a high Google…
eBay Basics
We recently released the recording of our eBay clinic. You can listen to a recording of this clinic here:
Windows Media Audio
RealMedia
In previous reports, we have looked at a variety of pay-per-click (PPC) and comparison…
Online Conferences
In this report, we will focus specifically on online/telephone conferences. How can these conferences create extra value for your site visitors? What are the benefits for publishers and retailers? What is the best way to manage these…
Google Adwords Tested
In SECTION 2, we move from data to analysis, from theory to practical. Here is a distillation of more than six months of research:
How do you setup an effective Google Adwords Select Program?
STEP 1: Begin with Google’s basic setup…
Google AdWords Tested
We recently released the recording of our Google AdWords clinic. You can listen to a recording of this clinic here:
Windows Media Audio
RealMedia
How has Google AdWords improved? Does it still represent the leading source of high-quality…
Google AdSense
Google usually evokes the words "AdWords" and "PageRank" in the minds of savvy marketers. But what about that third, often-overlooked marketing channel of the Google family, Google AdSense? (For our studies of AdWords and PageRank, see the…
Ideal Subscription Paths
We recently released the recording of our Ideal Subscription Path clinic. You can listen to a recording of this clinic here:
Windows Media Audio:
http://meclabs.com/cgi-bin/pl/pl.cgi?csw
RealMedia:…
Small PPC Engines
At MEC, we have found that in most cases, the "Two Big Pay-Per-Click (PPC) Engines" (Google Adwords and Overture) produce more traffic than all of the other PPC engines combined. (A series of reports listed at the end of this brief cover…
Yahoo! Stores
At MEC, we have been testing Yahoo! Stores for the past several years. In a previous report, we identified Yahoo! Shopping as one of our lab's Top Performers.
In that report, we offered a caveat which seems prophetic in hindsight:
A…
Effective Email Campaigns for a Pure Retail Operation
At MarketingExperiments.com, we have repeatedly stressed this point: The best publishers are good retailers; the best retailers are good publishers.
However, many pure retail operations lack the in-house talent or the strategic…
Offer Pricing
Related Brief:
How to Test and Optimize Your Pricing:
You can listen to a recording of a clinic on this subject here:
Windows Media Audio
RealMedia
As part of our research, we have prepared a review of the best Internet resources on…
Offer Pricing
We recently released the recording of our Offer Pricing clinic. You can listen to a recording of this clinic here:
Windows Media Audio
RealMedia
What if you could leverage a few simple tests to optimize the price of your online offer?…
Shipping Charges
Series: This is part of a series of briefs on the optimized order process.