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Ezine Promotion
You cannot measure the true return of the directory sites within a 30-day period. Though our current costs can be calculated at $5 per subscriber. Over time, this number can be significantly reduced. If we maintain a rate of 3 new…
Ezine Promotion
Test Number: #112501-SD
Word Count: 1950+
Focus: 7 Questions
How many subscribers a day can you expect to achieve with a comprehensive directory/announcement listing campaign?
What is the true cost per subscriber?…
5 Pay Search Engines Are Compared In An 8 Month Study
Word Count: 2130+
Focus: 8 Questions
Which pay search engines are most effective?
How important is it to maintain the top position?
Does it pay to advertise on the less popular engines?
Does using a…
5 Pay Search Engines Tested
It is not difficult to establish the comparison search engines can be effective, but which engines work best, and what is the best way to use them?
In SECTION 2 of this report, we move from data to analysis, from the theory to practical.…
5 Pay Search Engines Tested
At the end of the last section, we discussed the need to "carefully develop (and closely) monitor a deliberate strategy". That is worthy advice, but it begs a single one-word question: How? How can we integrate Overture into an effective…