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Overture Tested
MARKETING TRACK - Step 1
Topic: Overture
Test Number: #060102-SE
Word Count: 4040+
Focus: 6 Questions
Is it (really) becoming more difficult to purchase affordable search terms on Overture?
Can you still generate revenue…
Comparison Search Engines Tested
It is not difficult to establish the comparison search engines can be effective, but which engines work best, and what is the best way to use them?
In SECTION 2 of this report, we move from data to analysis, from the theory to practical.…
Comparison Search Engines Tested
Test Number: #040102-SE
Word Count: 4000+
Focus: 6 Questions
Just how effective are comparison search engines?
What items can you sell on the comparison search engines?
Which comparison search engines have the best…
Email Capture Popups Tested
Test Number: #020102-SD
Word Count: 3700+
Focus: 7 Questions
Why is it so important for the web marketer to capture the email address of his site visitors?
How much impact can a well worded popup have on your email signup…
Email Capture Popups Tested
So how can you create an effective email capture popup that is both effective and benign? What should you offer as your primary incentive? How can you write compelling offer copy?
Retailers, Publishers, Consultants... here is what we have…
Site Design
Test Number: #112501-SD
Word Count: 3450+
Focus: 11 Questions
How can you study your customer service metrics to learn whether or not your homepage is appealing to the right prospects?
How can you keep your home page from…
Site Design 2 Tested
So we ask (once again) how can you analyze your home page to determine if it is under-performing? How can you be sure to maximize your yield per visit? What can you do to increase the visitor penetration levels of your site?
Researchers at…
The Order Process Tested
You can get instant access to all of the data in the Marketing Experiments Journal... to learn more, click here.
Learn how we partnered with one of our readers and grew their volume by 750%. You can get real HELP with your…
Site Design
Test Number: #112501-SD
Word Count: 3675+
Focus: 10 Questions
How does home page design impact the visitor penetration ratio?
How does the visitor penetration ratio affect site revenue?
How does featuring a product on…
Site Design 1 Tested
So how can you analyze your home page to determine if it is under-performing? How can you be sure to maximize your yield per visit? What can you do to increase the visitor penetration levels of your site?
Researchers at…
Marketplace Manager
We test a new online service that enables a merchant to list their product at more than 1200 URLs and reach more than 200 million unique prospects.
In the July Edition of the Journal, we posed a thought provoking question:…
Opt-In List Builder
Test Number: #100501-EZ
Word Count: 3100+
Focus: 14 Questions
Why do so many marketers publish an ezine?
How does the List Builder Program work?
How fast can you expect the The List Builder Program to generate…
Opt-In List Builder Tested
So do we recommend the List Builder Program? Is it an effective way to grow your list? We tracked 1082 of our original 1600+ names to determine the following:
The unsubscribe ratio
The undeliverable ratio
The secondary…
The Order Process Tested
Test Number: #090501-SD
Word Count: 3300+
Focus: 17 Questions
What percentage of sales are we losing in the order process?
What is happening to these "almost buyers" after they abandon the shopping cart?
Why are we…
The Order Process Tested
In 1937, retail visionary Sylvan Goldman invented the shopping cart. It was not an instant success. Customers were confused. Just how was a shopper supposed to use this new, state-of-the-art contraption?
Mr. Goldman was not daunted.…
Site Compatibility Tested
Test Number: #080501-SD
Word Count: 3400+
Focus: 12 Questions
How well did our 4 test sites perform?
How important is it for your site to be compatible with the different browsers and operating systems?
How can you use…
Site Compatibility Tested
If you've read this far, then it is time we address solutions. Here are key questions and answers that should help you to apply this experiment's findings:
Which screen resolutions are being used by your site visitors?
This table…
Marketplace Manager
Test Number: #070501-ECO
Word Count: 3400+
Focus: 13 Questions
How does the new online service Marketplace Manager work?
On which sites does Marketplace Manager list your product?
How effective is Marketplace Manager?…
Marketplace Manager Tested
If you have braved the onslaught of data from the previous section, we can only assume that you are interested in the practical aspects of integrating Marketplace Manager with your current strategy.
Here are 7 key questionsthat may help…
Update: Google’s New Adword Program Tested
#040501-PSE - Google's New Adword Program - We test 6891 impressions to determine the true cost per click
In the April Edition of the Journal, we posed a (doubly) provocative question:
How did a belly dancing diva help our research team…