Making changes to key web pages can sometimes be a major production, involving a number of people, or groups of people. Once everyone is sitting down together, it’s tempting to talk only about making dramatic changes…if only to justify everyone’s time and efforts.
That’s a pity, because small changes can make a big difference.
Our own research data has demonstrated that a fairly minor change to a page can increase conversion rates by up to 88%.
This kind of result should impact not only how we think about testing, but also how we organize and authorize the process of making changes to web pages within our companies and organizations.
Making small changes “on the fly”, and testing them, can yield some very significant improvements.
“The Power of Small Changes” is the topic of our teleconference call this Wednesday, March 1st at 4:00PM EST. We’ll be sharing data from recent tests and offering some analysis on the results.
As always, there is no charge for participating in the call. But we do ask you to register in advance. Sign up and reserve your place for the call here…
