Trending
- How To Use a New AI App and AI Agents To Build Your Best Landing Page
- The MECLABS AI Guild in Action: Teamwork in Crafting Their Optimal Landing Page
- How MECLABS AI Is Being Used To Build the AI Guild
- MECLABS AI’s Problem Solver in Action
- MECLABS AI: Harness AI With the Power of Your Voice
- Harnessing MECLABS AI: Transform Your Copywriting and Landing Pages
- MECLABS AI: Overcome the ‘Almost Trap’ and Get Real Answers
- MECLABS AI: A brief glimpse into what is coming!
- Transforming Marketing with MECLABS AI: A New Paradigm
- Creative AI Marketing: Escaping the ‘Vending Machine Mentality’
How good is your customer service “after hours”?
There’s a wonderful post and image over at the Church of the Customer blog.
It points out that the Hilton Hotel online reservations service is not available between 2:00AM and 6:00AM. It seems their computer systems need a little shut-eye…
How to tell if test data is statistically valid…
When testing, the validity of the data is a function of the how much a difference there is between your results, and the sample size.
Simply put, if you have a larger variance between two results, then you will need a smaller sample size…
A cautionary take about Eco-Ads
What are eco-ads? They spring from marketing strategies, often within large corporations, which address the need to present companies as being friendly towards the environment.
Companies recognize that many of their customers are concerned…
Repeat visitors 8 times more likely to make online purchase
Here are some interesting figures from a story on InternetRetailer.com
Visitors returning to a web site are eight times more likely to make an online purchase than new visitors, according to new data from WebSideStory Inc. During the first…
What color should you use for visited links?
Here’s another question that came in a few days ago. Someone wanted to know what the best practice is for changing the color or appearance of a text link after it has been clicked.
Our Director Optimization, Jimmy Ellis, wrote up this…
Should the call-to-action button be above or below the fold?
This is another question raised during our teleconference call on Wednesday.
We were looking at before and after versions of an offer page we had optimized. On both versions the “buy now” button appeared only at the end of the sales…
Click Fraud Detection
We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Click Fraud 2006
Are there ways to combat click fraud when running PPC campaigns? Is it possible to…
What’s the best text to use on your “Buy Now” buttons?
This question was raised during our teleconference call on landing pages yesterday.
It’s a good question.
There are times when simply saying “Add to Cart” on the button works just fine. But this is the case only with very simple and…
May 10 Clinic Notes
NOTES:
These are the notes for our interactive May 10 clinic on Landing Pages. The recording of the event will be posted here in a few days.
If you are participating in the live teleclinic, we will ask you to refresh your page several…
A quick update on credibility indicators…
In a previous post I mentioned that we would be featuring the use of the Hacker Safe seal as part of our Landing Page teleconference call today.
During our final edit we decided instead to run a separate call on credibility indicators.
As…
Will the online ad boom continue?
According to an article on CNET today, the current boom in online ad spending is well protected from the kind of bust we saw back in 2001.
The author argues that the presence and commitment of mainstream advertisers like Ford and Procter…
Show your subscribers how to whitelist your emails and newsletters…
Recently we received an email from one of our subscribers who is looking for ways to encourage his own subscribers to whitelist his company’s emails and newsletters.
He touches on an important topic. Email delivery is a ticklish issue and…
A nice award for this blog…and the issue of credibility indicators.
First, a thank you to the editors of 60SecondIdeas.com.
They selected the Marketing Experiments Blog as one of their Top 10 Small Business Blogs for the first quarter of 2006.
The recognition is much appreciated.
Which brings us to the…
How to increase landing page conversion by 40% and more…
As you may already know, every couple of weeks we hold a 60 minute teleconference call during which we share some of our most recent research results.
Our next call is on the topic of optimizing landing pages.
We have quite a bit of new…
Control over your brand online? What control?
In yesterday's issue of USA Today there is an article about the “risks” marketers take when they try to emulate MySpace.com and open up their sites to include comments and feedback from their visitors.
Here is an excerpt from that article:…
Perhaps trash content sites are not a thing of the past after all
In a previous post we had talked about trash content sites and how they publish cheap or syndicated content simply to attract search engine traffic and make money from PPC ads.
In that post we anticipated that Google, Yahoo! and others…
Marketing is a System, not an Event.
So says John Jantsch of Duct Tape Marketing in a recent interview with Business Week.
We agree.
All too often marketers stagger from one marketing “event” to the next, without having a clear plan, or integrated system in place.
This is…
When is an A/B Split Test valid?
In response to our teleconference clinic on headline testing yesterday we received numerous emails asking questions about how to determine the validity of test results.
(The audio for the clinic is now available here. When listening to it,…
April 26 Clinic Notes
NOTES:
These are the notes for our interactive April 26 teleclinic on Headline Testing. The recording of the event will be posted here in a few days.
If you are participating in the live teleclinic, we will ask that you refresh your page…
Your Brand is What You are. Not What You Say.
Martin Lindstrom has written an interesting piece on branding.
He talks about three rocks, of similar appearance...one from his garden, one from the Berlin Wall and one from the moon.
Same looking rocks...very different cash values. I…