MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Following is a PDF of the Presentation from yesterday's research call: Video for the Web 3.0 - Research Project Overview It will give you an overview of what we went over, in case anyone missed it. Also, you can click here for the audio:…

We do not know exactly how many times these videos have been viewed or passed around. They are (in our opinion) great examples of large corporations creating and then using them to market virally over the internet. Making a video, even one…

Here's a test of your online marketing skills… The topic of our free webinar this Wednesday is “Optimizing Free Trial Offers”. We thought it might be interesting to give you a preview of two of the pages. One page is before optimization,…

We recently conducted our first conference call to introduce the upcoming video research project. The goal of this projec is to answer the questions: 1. How can video be best used to sell a product or service? 2. How can video be used as…

In a recent Wall Street Journal article, Lee Gomes describes his search through 2.27 gigabytes of search data from AOL. According to his research, the single word which appeared most frequently in searches on AOL over the period covered…

If you work in the online world you can hardly have missed all the latest talk about using video and video clips to promote products and services. Suddenly, video clips are the way to go. And every marketer’s dream appears to be based on…

NOTES: These are the notes for our interactive August 9 clinic on MEC Merchandising Calendar for the 2006 Fall and Holiday Season. The recording of the event will be posted here in a few days. What are the best ways to prepare for and take…

During a preliminary study of the use of video as a marketing tool, we have found that the use of video to market a product or service may actually help increase conversion. In addition, we are finding that using short video clips to…

One of the students from our Online Split-Testing Certification Program recently asked us for some clarification on the meaning of the term, Selection Effect. If this sounds like a bit of a gray area to you as well, here is the answer we…

We are working right now on our next free teleconference call, scheduled for August 9th at 4:00PM EST. We’ll be presenting a merchandising calendar for the last five months of this year, with particular emphasis on the last eight weeks…

NOTES: These are the notes for our interactive July 26 clinic on The ROI on PPC vs. Affiliate MArketing. The recording of the event will be posted here in a few days. Which gives the best return on your investment - Pay per Click…

During our teleconference call on Wednesday we were talking about how it is becoming harder to maintain a strong ROI with many PPC campaigns. Increased competition is perhaps the major factor in reducing the profitability of campaigns which…

If your company or organization has a large list of email subscribers, you may find yourself struggling to create email and newsletter content that is compelling for each and every reader. Big lists tend to include groups who have varying…

As always, while we prepare for each teleconference call we end up digging deeper and deeper, whatever the topic. In the case of tomorrow’s topic on the relative ROIs of PPC advertising and affiliate marketing, we have been learning a…

In a recent article in the Wall Street Journal it is said... “Most people now search for Web sites using a descriptive word or phrase, or else are introduced to a site by a friend or colleague who emails the URL. So, domains don't need to…

Currently we are working on our next teleconference clinic. Here’s the topic: The ROI on PPC vs. Affiliate Marketing: Which gives the best return on your investment - Pay per Click advertising, or building strong affiliate partnerships?…