Is affiliate marketing a part of your marketing strategy?


Currently we are working on our next teleconference clinic.

Here’s the topic:

The ROI on PPC vs. Affiliate Marketing: Which gives the best return on your investment – Pay per Click advertising, or building strong affiliate partnerships?

As we dig into the data we have collected from a couple of research partners, some interesting patterns are emerging.

For instance, with both partners we have had to work harder and harder to maintain a strong ROI on their PPC campaigns. As the PPC market heats up, it is becoming quite a challenge to find strong keywords that deliver significant profits.

However, both of these partners also have strong affiliate programs. And while their PPC programs have at times contributed less than historical highs to their cash flow and revenues, their affiliate programs are contributing more and more.

Which raises another question: How many companies online are really serious about strategic affiliate partnerships?

Our impression as we conduct our research is that many companies dip their toes into affiliate marketing, are disappointed by the early results and then cancel their programs.

However, a smaller group works very hard in this area. Indeed, one of our research partners generates 80% of its revenues through its affiliates.

It strikes us that a strong affiliate program can be used as an important balancing strategy for companies which find themselves depending perhaps too heavily on their PPC campaigns.

As we refine our analysis of the data, we’ll share some more information on this. And, of course, we’ll be sharing all the data and our conclusions and recommendations during our free teleconference call on Wednesday, July 26th at 4:00PM. Sign up for The ROI on PPC vs. Affiliate Marketing here.

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1 Comment
  1. Peter Koning says

    There is no free lunch.

    Affiliate marketing does have its costs – extra tracking systems, recruiting, management of the affiliates, payout systems, communication, balancing other types of partners. The merchants who have “dipped” their toes into it may not have considered all the extra investments required to make their affiliate programme a success.

    It is possible to have a successful program, as many have shown.

    And it can be done in parallel with PPC – not one OR the other.

    I look forward to your teleconference.

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