As always, while we prepare for each teleconference call we end up digging deeper and deeper, whatever the topic.
In the case of tomorrow’s topic on the relative ROIs of PPC advertising and affiliate marketing, we have been learning a lot about how the affiliate marketplace is evolving.
In particular, there are a growing number of super-affiliates who earn six or seven figures a year in commissions.
As we’ll see during tomorrow’s call, some of their sites and landing pages are at least as sophisticated as the sites they are driving traffic to.
If you run an affiliate program, or plan to, you need to be aware of the needs of these more sophisticated affiliates and treat them more like valued strategic partners.
There is still time to sign up for the clinic here. (It takes place at 4:00PM EST tomorrow, Wednesday 26th.)
