MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Web page designers and writers often struggle between loading a page with plenty of information and choices, or keeping it clean and simple. Which approach works best and gives you the best conversion rates and highest revenues? Should…

This is a big question with serious implications for online retailers in the months before the holiday buying season. A recent article at Clickz throws some light on this topic. Here is an excerpt: The study looks at traffic and…

For those of you who are unaware, our next certification course covers the topic search engine marketing (SEM). In response to that, I have received several emails as to how the curriculum will pertain to Yahoo, in the midst of the Panama…

Thank you to everyone who participated in the small ppc search engine clinic last Wednesday. Following this clinic I received several questions regarding the ways that these search engines are driving their traffic. Specifically, how the…

If you sell products online and are looking for information on which products to feature on the home page of your own site, spend some time on Amazon.com. Amazon is becoming a remarkable and free research resource for other online…

Most marketers understand the importance of online testing. But how can one best convince senior management? While online marketers in large and medium-sized companies and organizations know from case studies and other published data that…

A recent article in BrandWeek goes over some research from Jupiter Research in which the data suggests that people have a very low level of trust in information they find in blogs, forums and social networks. This comes as something of a…

We published a brief on this topic back in 2004 and decided it was time to run a new series of tests to find out what kind of ROI you can expect to achieve with the smaller PPC engines. That is to say, not Google, Yahoo Search Marketing or…

Following is a PDF of the Presentation from yesterday's research call: Video for the Web 3.0 - Research Project Overview It will give you an overview of what we went over, in case anyone missed it. Also, you can click here for the audio:…

We do not know exactly how many times these videos have been viewed or passed around. They are (in our opinion) great examples of large corporations creating and then using them to market virally over the internet. Making a video, even one…

Here's a test of your online marketing skills… The topic of our free webinar this Wednesday is “Optimizing Free Trial Offers”. We thought it might be interesting to give you a preview of two of the pages. One page is before optimization,…

We recently conducted our first conference call to introduce the upcoming video research project. The goal of this projec is to answer the questions: 1. How can video be best used to sell a product or service? 2. How can video be used as…

In a recent Wall Street Journal article, Lee Gomes describes his search through 2.27 gigabytes of search data from AOL. According to his research, the single word which appeared most frequently in searches on AOL over the period covered…

If you work in the online world you can hardly have missed all the latest talk about using video and video clips to promote products and services. Suddenly, video clips are the way to go. And every marketer’s dream appears to be based on…

NOTES: These are the notes for our interactive August 9 clinic on MEC Merchandising Calendar for the 2006 Fall and Holiday Season. The recording of the event will be posted here in a few days. What are the best ways to prepare for and take…

During a preliminary study of the use of video as a marketing tool, we have found that the use of video to market a product or service may actually help increase conversion. In addition, we are finding that using short video clips to…

One of the students from our Online Split-Testing Certification Program recently asked us for some clarification on the meaning of the term, Selection Effect. If this sounds like a bit of a gray area to you as well, here is the answer we…