MarketingExperiments - Research-driven optimization, testing, and marketing ideas

The following inquiry from a subscriber reflects a question that eventually faces everyone who embarks on the journey of Online Marketing / Online Testing. It is the question “How can I decide what to test?”, and the…

A subscriber recently wrote to us with the following question regarding multivariable (a.k.a multivariate) testing and organization structure. Below are our thoughts. What is your organization doing? Question: With…

The day after Thanksgiving is when retailers traditionally are considered to have covered their annual expenses and be operating on profit. Hence the term “Black Friday” in reference to black ink on financial reports. It is also…

We received the following inquiry from a subscriber and the question is one that affects many professional marketers who utilize paid search. Question: Most accounts I am working on use the current website and leave it to the account…

We are pleased to announce that we recently acquired MarketingSherpa. Here is a press release that includes more information: We are getting alot of positive feeback on this acquisition and are glad you are all as excited as we are...…

The short answer appears to be -- Yes. In a recent set of tests, in which we distributed 28 short, entertaining video clips through YouTube and Google Video, we converted almost 1.5% of viewers into subscribers. That may not sound like a…

Your landing page could be a marketing expert’s dream, complete with credibility factors, bold text, and a natural eye path. But what happens when a customer proceeds to checkout and they become suddenly hesitant of their purchase because…

That is to say, if you create a video clip to run on TV, will it be received just as well on the web or on a mobile device? Marketers everywhere might hope that the answer to this question is yes. It would certainly cut down on budgets…

Web page designers and writers often struggle between loading a page with plenty of information and choices, or keeping it clean and simple. Which approach works best and gives you the best conversion rates and highest revenues? Should…

This is a big question with serious implications for online retailers in the months before the holiday buying season. A recent article at Clickz throws some light on this topic. Here is an excerpt: The study looks at traffic and…

For those of you who are unaware, our next certification course covers the topic search engine marketing (SEM). In response to that, I have received several emails as to how the curriculum will pertain to Yahoo, in the midst of the Panama…

Thank you to everyone who participated in the small ppc search engine clinic last Wednesday. Following this clinic I received several questions regarding the ways that these search engines are driving their traffic. Specifically, how the…

If you sell products online and are looking for information on which products to feature on the home page of your own site, spend some time on Amazon.com. Amazon is becoming a remarkable and free research resource for other online…

Most marketers understand the importance of online testing. But how can one best convince senior management? While online marketers in large and medium-sized companies and organizations know from case studies and other published data that…

A recent article in BrandWeek goes over some research from Jupiter Research in which the data suggests that people have a very low level of trust in information they find in blogs, forums and social networks. This comes as something of a…

We published a brief on this topic back in 2004 and decided it was time to run a new series of tests to find out what kind of ROI you can expect to achieve with the smaller PPC engines. That is to say, not Google, Yahoo Search Marketing or…