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PPC Advertising
How important is PPC relevance and how can you manipulate it to your advantage while maintaining a positive ROI?
Anyone who has set up or managed a paid search campaign can testify that there is an art form involved in realizing the…
Affiliate Summit Miami Wrap Up
Eric Stockton, VP of Education at MarketingExperiments, recently flew down to sunny Miami to teach Affiliate Summit attendees how to apply and optimize subtle changes to their landing pages.
The Power of Small Changes Tested was excerpted…
Funnel Analysis – Optimizing Conversion Rate
Monitoring conversion rate for your subscription products is as important as monitoring the subscription path itself. There are two key metrics to use when analyzing your subscription path: unique visitors and click-through rates.
Funnel…
Landing Page Optimization Tested
EDITOR'S NOTE: We recently released the audio recording of our clinic on this topic. You can listen to a recording of this clinic here:
Creating Effective Incentives
We are all familiar with the concept of using incentives,…
Conversion and Incentive
The most underused and powerful incentive is free shipping. People hate to pay shipping and always think you’re making money on those costs. Our upcoming brief on incentives shows you the science, the math, and the art of using incentives.…
Friction: Are your webpages rubbing customers the wrong way?
We’re all familiar with friction as the force that tends to slow down moving objects. The amount of friction an object experiences is a factor of the medium through which it is moving. Well, we can think of the movement of visitors…
Landing Page Optimization Tested
We approached the study of Friction by asking and then answering the following three key questions:
The Questions:
What is sales process Friction?
How does Friction in the sales process affect conversion?
And, most importantly…
Harnessing Social Media
EDITOR’S NOTE: You can listen to a recording of the clinic by using the link below.
Harnessing Social Media
Web 1.0 was the Web in its infancy, its first developmental stage.
“Web 2.0” was coined by O’Reilly Media in 2004.…
Scissors, Grease, Friction & Conversion Rates
Sounds a little scary.
The point is that any online sales page, or sequence of pages, includes some friction.
That is to say, there are elements on every page that will slow down your visitors, make them pause, or maybe even result in a…
Landing Page Confusion
We examine research findings to discover what factors determine the efficacy of online marketing email copy.
Which will perform better, a landing page that has one clear objective or one that has multiple objectives?
As marketers,…
Landing Page Optimization Tested
We examine research findings to discover what factors determine the efficacy of online marketing email copy.
We examine research findings to discover what factors reduce “bounce” rate and keep visitors continuing through the…
Email Marketing Tested
We examine research findings to discover what factors determine the efficacy of online marketing email copy.
EDITOR'S NOTE: The live clinic where this research was presented included practical application of the essential…
Comparison Shopping Gets Granular
If you sell a product online, you already know how shoppers can check out your prices and the quality of your customer service through sites like PriceGrabber, Shopzilla and Google Product Search.
But if you think it’s tough having your…
Home Page Design – Basics
By Gaby DiazStrategy Analyst, Marketing Experiments
The home page is probably one of the most complicated pages of any website. It is the face of your company, the starting point of sales, a way to connect visitors to customer support or…
10 Things you can do TODAY that will improve your Internet Marketing
By Jimmy EllisDirector of Optimization Research, Marketing Experiments
Build a new headline for a high traffic landing page.Build a new ad in a high volume PPC campaign ad group.Take one larger keyword group in a PPC campaign and split it…
Email Marketing Tested
We examine research findings to discover what factors determine the efficacy of online marketing email copy.
EDITOR'S NOTE: The live clinic where this research was presented included practical application of the essential principles…
The Importance of Site Metrics
By Carlos A. Espitia
Analyst, Marketing Experiments
This is a topic that I always thought of as online marketing common sense. Just like in any other marketing effort, we always (or should) want to know who our customers are, what they…
Website Usability Testing
By Bob Kemper
Director of Operations,Marketing Experiments
Usability video testing involves video recording a user going through a specific process for a website (e.g. an order). The aim is to observe how people behave in an actual site…
The Importance of Credentials on the Web
By Mike Clowe
Research Analyst,Marketing Experiments
How important is it to provide credentials on the Web? The Web is an essentially anonymous media. Businesses claim to be whatever they want, many times without any proof at all.
In…
Use “ad nativity” to increase the performance of your Content ads.
By Bob Kemper
Director of Operations,Marketing Experiments
When you visit many websites, contextual advertisements gaudily frame the content that you came to find. They form banner ads at the top or towers along the sides and seem to…