MarketingExperiments - Research-driven optimization, testing, and marketing ideas

I thank all those who have sent emails so far. All the questions have been very good, and I hope our feedback has been helpful for formulating better value propositions. One really good question that has been asked so far is, “What do I…

When’s the last time you read consumer reviews about your company, products, or services? What about your environmental record, or the way you treat your employees and suppliers? Are you making the world a better place every day or are you…

I have some bad news and good news. The bad news is that you probably don’t have a good value proposition. I mean that in the nicest way. But really, the more I learn about value propositions, the more I realize how many companies don’t…

MarketingExperiments’ parent company, MECLABS, has acquired a new sister company, InTouch, Inc. of Minnesota. CEO Brian Carroll’s company is a good fit for our group. MarketingExperiments discovers what really works℠ and InTouch discovers…

The last couple weeks here at MarketingExperiments we have held Web clinics in which our top analysts evaluated landing pages submitted to us from our journal subscribers. If you participated, you might have noticed that with every Website…

So it’s the end of 2007 and your online business is humming. You’ve honed your Value Proposition to a razor-sharp message. You’re always in the top 10 search results, and your Incentives and Friction control make doing business with you as…

You can tell a lot about what’s most important to an industry by what conference organizers offer on day one while attendees are bright-eyed, receptive and hungry for insight, edge, and vision. The Search Engine Strategies Conference in…

We just received confirmation of a 133% increase in conversion for a recently completed test. It's one of hundreds of positive results we’ve seen by testing “calls to action” but only the second time we’ve seen it happen “on accident”…

In a recent Webinar and MarketingExperiments journal issue titled Lead Generation: Is Your Sign-Up Process Costing You Leads or Maximizing Them?, we tackled the problems of online businesses either failing to effectively capture leads or…

Quick now, before the marketing hype subsides: Are most of the widget and gadget apps offered by SocialMedia, Google and Slide.com the new, killer way to reach the upscale audience in social networks who are bailing out of old-school media…

Step one: Set up a free, easily accessible virtual world (VW) where girls can play with virtual dolls. Step two: Purchase a truck-full of rakes and a heavy duty forklift for the cash that’s going to pile up, sit back in your late 18th…

In the Internet world of a billion information fire hoses, where you can drink as much as you want anytime you want or drown trying, media giants NY Times and CNN have both dumped the idea of charging online subscription fees to view their…

Google said this week they are expanding their AdWords service, offering businesses the chance to place ads next to cell phone search results. They are also rolling out a new Adsense for Mobile service, where contextual ads will appear on…

Today the blog's about online search. Searching for aviator Steve Fossett that is. If you’ve been incommunicado for some reason for the past two weeks, aviation pioneer and record holder Steve Fossett disappeared in the Nevada desert 11…

A book called CMO Thought Leaders: The Rise of the Strategic Marketer, published recently by global conglomerate Booz Allen Hamilton, uses interviews with CMOs and other marketing experts to scope the sea-changes successful marketers will…