MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Email is one of the biggest challenges marketers face in 2008: Still capable of generating a stunning ROI, but requiring the analysis and guidance of experts to overcome the problems “success” has created for it in the past 20 years. Just…

According to a New York Times article last Thursday, WalMart’s CEO said the company will start making their suppliers meet strict energy use and ethical standards as well as ensuring their own stores are as energy-efficient as possible.…

It’s true that developing a good Value Proposition is essential for successful online marketing, but having a good Value Proposition alone will not do much for you. A business can spend all of its time and resources on developing a…

Consumers trust what their peers say about your business, your product, your service, more than they trust you. If you haven’t looked at consumer reviews of your product or service lately, better man-up and face your public: Negative…

Anyone who missed the live Webinar presented by Dr. Flint McGlaughlin to members of the American Marketing Association on Thursday 1.17.08 missed a great opportunity to hear him expound on what MarketingExperiments’ analysts and staff named…

As I said in my last blog, while researching MarketingExperiments’ Web clinic, “2008 Internet Marketing Strategy: Are You Prepared?” I accumulated many “fun facts” about Internet marketing in 2007 that didn’t make it into the final deck but…

While researching last week’s MarketingExperiments’ Web clinic, “2008 Internet Marketing Strategy: Are You Prepared?” I accumulated many “fun facts” about Internet marketing in 2007 that didn’t make it into the final deck but that I’d still…

To gather insights for our next free Internet marketing Web clinic, I recently conducted a short poll of MarketingExperiments analysts and managers involved in our science and research activities. I got an excellent response rate (63%). I…

It’s amazing just how much data, just how many test findings we’ve packaged for our subscribers over the past year: 19 free Web clinics were produced, chock full of news everyone can use for Internet marketing —Web page optimization, PPC,…

It seems value propositions are the most misunderstood aspects of Landing Page Optimization. Usually, when we here at MarketingExperiments ask a company to provide a value proposition for a webpage that we are trying to help them optimize,…

The latest data are in and it appears to confirm our previous finding: Marketers just don’t do well at all when using intuition to pick what works best when it comes to Web optimization. Yet the very nature of Web site and email…

One of our students recently asked that great question. Given that different business models can expect different bounce rates (visitors decided to hit the back button or otherwise ignored your Call to Action), what are some of the top…

If you've signed up for our free Web clinic today, you're in for a good one. If you haven't yet, I encourage you to tune in. Dr. Flint McGlaughlin is going to cover a lot of marketing ground, including subscription incentives, retail, ad…

I’ve blogged before about what I call “ultra-personal” marketing and what others call hyper-targeted: using personal information gathered either overtly from millions of social media site profiles or covertly from cookies that track your IP…

If the media are right, many employers many not see as much productive output from their computer-bound employees today, Black Monday. Online shopping today is supposed to be the equivalent of millions of Americans shopping downtown, at…