MarketingExperiments - Research-driven optimization, testing, and marketing ideas

It seems value propositions are the most misunderstood aspects of Landing Page Optimization. Usually, when we here at MarketingExperiments ask a company to provide a value proposition for a webpage that we are trying to help them optimize,…

The latest data are in and it appears to confirm our previous finding: Marketers just don’t do well at all when using intuition to pick what works best when it comes to Web optimization. Yet the very nature of Web site and email…

One of our students recently asked that great question. Given that different business models can expect different bounce rates (visitors decided to hit the back button or otherwise ignored your Call to Action), what are some of the top…

If you've signed up for our free Web clinic today, you're in for a good one. If you haven't yet, I encourage you to tune in. Dr. Flint McGlaughlin is going to cover a lot of marketing ground, including subscription incentives, retail, ad…

I’ve blogged before about what I call “ultra-personal” marketing and what others call hyper-targeted: using personal information gathered either overtly from millions of social media site profiles or covertly from cookies that track your IP…

If the media are right, many employers many not see as much productive output from their computer-bound employees today, Black Monday. Online shopping today is supposed to be the equivalent of millions of Americans shopping downtown, at…

I thank all those who have sent emails so far. All the questions have been very good, and I hope our feedback has been helpful for formulating better value propositions. One really good question that has been asked so far is, “What do I…

When’s the last time you read consumer reviews about your company, products, or services? What about your environmental record, or the way you treat your employees and suppliers? Are you making the world a better place every day or are you…

I have some bad news and good news. The bad news is that you probably don’t have a good value proposition. I mean that in the nicest way. But really, the more I learn about value propositions, the more I realize how many companies don’t…

MarketingExperiments’ parent company, MECLABS, has acquired a new sister company, InTouch, Inc. of Minnesota. CEO Brian Carroll’s company is a good fit for our group. MarketingExperiments discovers what really works℠ and InTouch discovers…

The last couple weeks here at MarketingExperiments we have held Web clinics in which our top analysts evaluated landing pages submitted to us from our journal subscribers. If you participated, you might have noticed that with every Website…

So it’s the end of 2007 and your online business is humming. You’ve honed your Value Proposition to a razor-sharp message. You’re always in the top 10 search results, and your Incentives and Friction control make doing business with you as…

You can tell a lot about what’s most important to an industry by what conference organizers offer on day one while attendees are bright-eyed, receptive and hungry for insight, edge, and vision. The Search Engine Strategies Conference in…

We just received confirmation of a 133% increase in conversion for a recently completed test. It's one of hundreds of positive results we’ve seen by testing “calls to action” but only the second time we’ve seen it happen “on accident”…

In a recent Webinar and MarketingExperiments journal issue titled Lead Generation: Is Your Sign-Up Process Costing You Leads or Maximizing Them?, we tackled the problems of online businesses either failing to effectively capture leads or…