MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Ever tested an optimized landing page that followed all the right tactics, dramatically improved the page’s look and feel, got kudos on all the internal previews – and still got trounced by the ugly duckling control page? All Web…

I got a shiny, snailmail brochure today touting a famous research organization’s upcoming workshop. One track offers expert advice on social marketing to “Generation Y.” According to the blurb, selling to this audience requires a…

According to a new Nielsen Mobile report, 90% of cell phone users with data services think pushing ads to their device is unacceptable. (Of course, irritation with the process didn’t stop half of those who had seen an ad from responding).…

Mission: Take a Web site with multiple domain names, channels, and products, and make it sleek, sexy, and ready for boffo business (in other words, optimized). The twist? This major optimization project has to be completed and live in mere…

At our last free Web clinic Dr. Flint McGlaughlin talked about the value inhibitors of friction and anxiety and how to apply MarketingExperiments’ best practices to overcome them. Unfortunately, our Internet connection failed 15 minutes…

Yesterday I attended an internal training session that Dr. Flint McGlaughlin presented to the MarketingExperiments sciences, partner services, and journal teams. Our session focused on the current conversion path (from a home page, to…

Budgets are tight. Bosses are telling their employees that "nice-to-do" conferences and non-essential training and travel are out until further notice. So here are two things to consider when deciding how best to spend that tight marketing…

Those who regularly attend our Webinars and read our briefs might enjoy seeing pictures of the talented team behind the voices and the research. These pictures were taken last month at the MarketingSherpa email summit in Miami. MECLABS CEO…

Pay-per-click metrics can vary a great deal between seasons. With the economy now slumping, it’s even more important to keep your supply, ad budget, and marketing sides synched with seasonal demand. Need a surefire way to do that? Put…

After our Feb. 20th Webinar where we optimized five Landing Pages submitted by our subscribers (you can read the journal brief here), we got several suggestions like this for future topics: “Linking emails to Landing Pages. What you should…

Millions of households are just saying no to tons of printed catalogues and other direct mail (the average household receives about three catalogues per week according the U.S. Postal Service). According to a Feb. 6, 2008, article in the…

For the past two years, this blog has featured several contributors and a variety of voices. And in the months ahead, we’ll be doing even more -- with the blog, our Research Briefs, and our Web Clinics. You already know the Marketing…

Top marketers presenting their case studies at the MarketingSherpa Email Summit in Miami last week included Matt Griffin of the Boston Celtics. Though the Eastern Conference-leading Celtics probably don’t have this problem right now, the…

Here’s what the top marketing and research directors at MECLabs came up with on Tuesday afternoon, after three intense days of slicing, dissecting, analyzing, and optimizing email and landing pages at the MarketingSherpa eMail Summit in…

Pam McHugh, General Manager, U.S. Operations and Research, Mintel International said this morning at the MarketingSherpa eMail Summit in Miami that 1000 consumers recently surveyed by Mintel found only 26% of personal business email…

Day 2 of the MarketingSherpa Email Summit here in beautiful Miami brought real-live experiences from an impressive range of companies. Bottom line? Better know your customers and what they like and need instead of blasting them with generic…

It was interesting, intense, tough, and at the end of the day, very rewarding. The MarketingExperiments optimization team condensed 7 weeks of email optimization coursework into one day with a one-hour test. Those who started the nine-hour…