MarketingExperiments - Research-driven optimization, testing, and marketing ideas

We received some great feedback today from Eric Stevenson, the editor of co-brandnews.com. Eric increased his site's conversion rate by 69% after he implemented the recommendations from our recent Web Clinic. (See optimized version, right,…

Optimizing your transaction pages is one of the best investments you can make in your website. All too often, these are the pages that stop qualified prospects in their tracks. But while copywriters are focusing on snappy offer language,…

What if every time you visited your favorite store, everything looked exactly the same? Or it was so crammed with stuff you could barely move down the aisles? Would you keep going back? Probably not. So why is this problem so common with…

One of my favorite “Flintisms” is a warning against “unsupervised thinking.” In essence, it means that when a visitor gets to your landing page, it should be easy to find what they really want. Make sure they know they’re on the right…

FADE IN: GENERIC OFFICE CUBICLE — DAY A man, shopping online for a high-end product. We see flash cuts between the man’s face—looking increasingly aggravated—and his computer screen, showing dozens of similar Web sites, each one just as…

Did you catch our free Web Clinic on Wednesday? The topic was Measuring What Matters: How simplifying your metrics can increase Marketing ROI by up to 75% — and if you joined us, chances are you're already implementing new ideas and tools…

Still sifting through plain old text search results? How old school of you. Apparently, “blended” search results are becoming all the rage for GenY, says a new iProspect study. That is, search results containing images, videos, news,…

There’s a mountain of data available from your analysis tools (and you should be using more than one, by the way), but do you know where to find the real ROI gems? Are you creating a solid foundation for measuring your marketing efforts…

So you’ve got your Value Proposition honed like a Puukko knife and your landing page is optimized for a smooth, anxiety-free glide to the checkout. Now comes the scary part. The leap of faith that you, the “customer not present,” his bank,…

Ever tested an optimized landing page that followed all the right tactics, dramatically improved the page’s look and feel, got kudos on all the internal previews – and still got trounced by the ugly duckling control page? All Web…

I got a shiny, snailmail brochure today touting a famous research organization’s upcoming workshop. One track offers expert advice on social marketing to “Generation Y.” According to the blurb, selling to this audience requires a…

According to a new Nielsen Mobile report, 90% of cell phone users with data services think pushing ads to their device is unacceptable. (Of course, irritation with the process didn’t stop half of those who had seen an ad from responding).…

Mission: Take a Web site with multiple domain names, channels, and products, and make it sleek, sexy, and ready for boffo business (in other words, optimized). The twist? This major optimization project has to be completed and live in mere…

At our last free Web clinic Dr. Flint McGlaughlin talked about the value inhibitors of friction and anxiety and how to apply MarketingExperiments’ best practices to overcome them. Unfortunately, our Internet connection failed 15 minutes…

Yesterday I attended an internal training session that Dr. Flint McGlaughlin presented to the MarketingExperiments sciences, partner services, and journal teams. Our session focused on the current conversion path (from a home page, to…

Budgets are tight. Bosses are telling their employees that "nice-to-do" conferences and non-essential training and travel are out until further notice. So here are two things to consider when deciding how best to spend that tight marketing…