MarketingExperiments - Research-driven optimization, testing, and marketing ideas

We received a nice note last week from Eric Stevenson, who runs AXcess News. Eric submitted his co-brandnews.com Landing Page for live optimization at our last Webinar on Feb. 6th, and immediately began implementing our suggestions:…

There was a TV ad that ran years ago. Though the product being flogged has been lost in the sands of time (the sands in my mind, anyway), the tag line was “Always buy the best and you’ll never be disappointed.” Research published last…

The Landing Page optimization advice in our next free brief is too good to save till Monday's email, so I’m going to give you a couple of thousand dollars worth today. Jimmy Ellis’s, Aaron Rosenthal’s, and Flint McGlaughlin’s analysis of…

I was really impressed by both the number of attendees and the quality of the questions and professional opinions we received from our audience yesterday at the “Optimizing Your Landing Pages” Webinar. We had over 1,200 marketers register…

We received several requests for more information on price testing subscriptions after our last Web Clinic on finding ideal price points. Let me start by reviewing the concept of Price Elasticity of Demand (Ed), a measure of how much…

Email is one of the biggest challenges marketers face in 2008: Still capable of generating a stunning ROI, but requiring the analysis and guidance of experts to overcome the problems “success” has created for it in the past 20 years. Just…

According to a New York Times article last Thursday, WalMart’s CEO said the company will start making their suppliers meet strict energy use and ethical standards as well as ensuring their own stores are as energy-efficient as possible.…

It’s true that developing a good Value Proposition is essential for successful online marketing, but having a good Value Proposition alone will not do much for you. A business can spend all of its time and resources on developing a…

Consumers trust what their peers say about your business, your product, your service, more than they trust you. If you haven’t looked at consumer reviews of your product or service lately, better man-up and face your public: Negative…

Anyone who missed the live Webinar presented by Dr. Flint McGlaughlin to members of the American Marketing Association on Thursday 1.17.08 missed a great opportunity to hear him expound on what MarketingExperiments’ analysts and staff named…

As I said in my last blog, while researching MarketingExperiments’ Web clinic, “2008 Internet Marketing Strategy: Are You Prepared?” I accumulated many “fun facts” about Internet marketing in 2007 that didn’t make it into the final deck but…

While researching last week’s MarketingExperiments’ Web clinic, “2008 Internet Marketing Strategy: Are You Prepared?” I accumulated many “fun facts” about Internet marketing in 2007 that didn’t make it into the final deck but that I’d still…

To gather insights for our next free Internet marketing Web clinic, I recently conducted a short poll of MarketingExperiments analysts and managers involved in our science and research activities. I got an excellent response rate (63%). I…

It’s amazing just how much data, just how many test findings we’ve packaged for our subscribers over the past year: 19 free Web clinics were produced, chock full of news everyone can use for Internet marketing —Web page optimization, PPC,…