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A Proven “Playbook” for Growing Your Leads
Ever wonder if you’re approaching lead generation the wrong way?
You may be right. Research shows roughly 80% of leads are regularly squandered.
Good news: By optimizing a few key aspects of your lead management process, you can…
Lead generation playbook: 5 steps to a 375% conversion lift
Want to be a marketing hero? Absorb this clinic and the playbook, then apply the five steps to your own lead generation and nurturing process. Then send us a photo of the view from your new corner office ...
Landing page optimization workshop — from the participants’ perspective
Instead of trying to cram all of the content from our Live Optimization Workshop into a handful of posts (that don't do justice to the full sessions), we wanted to hear from our participants.
Value proposition showdown: Your company vs. your product or service
Expressing an effective value proposition is one of the biggest keys to conversions. Here's a powerful test you can run with your copy in several marketing channels ...
Lead generation “playbook” comes to life, roams free in upcoming clinic
This special clinic featuring Brian Carroll is all about getting more leads into your marketing funnel -- and growing your sales through more effective lead management.
Writing headlines that don’t sell — but get much higher conversions
Here's a paradox of successful headlines: the less they sell, the more they can sell. Our most recent web clinic looked at research, ideas, and methods for optimizing headlines and subject lines ...
Optimizing Headlines
If you’re looking for ROI gains and you’re not sure what areas to test first, start with headlines or subject lines.
The impact of headlines on conversions is no secret, but the ease of testing (no design, coding, etc.) makes them…
New optimization workshops for Web marketers
MarketingExperiments is hosting new Landing Page Optimization Workshops in Florida and California -- and we're extending a special invitation to our blog readers. Here's what you need to know ...
Optimizing PPC Ads
Our August 13, 2008 follow–up clinic on PPC campaigns included a new case study, a review of the two types of relevance, and a live critique of five new campaigns submitted by clinic participants.
The pay–per–click ads and landing…
Optimize your PPC campaigns, eye paths and page copy
Our follow-up live optimization clinic on PPC campaigns drew another great response and several questions from our participants. You can now access the clinic here.
Optimizing PPC Ads
Increasing competition and bid prices are making conversions harder to achieve with paid search campaigns. To maintain a dominant position in PPC, you need to constantly improve your ads and landing pages.
The challenge: How can you…
Optimizing your PPC campaigns, Part II
Our July 30 live optimization clinic on PPC ads and landing pages was our most successful webinar to date. Thank you to everyone who participated, especially those who submitted their campaigns for a real-time review. You can now access the…
Live optimization of PPC landing pages, continued
At our recent clinic on PPC campaigns, our optimization team critiqued actual landing pages and ads submitted by attendees. Here's one that we weren't able to cover in the hour-long session.
How to improve your PPC conversions by 300%
Would you like to quadruple the leads from your PPC ads? What if you could also cut your cost per conversion by 69%?
What you need to know about using video online
We received a lot of questions about testing and using video at our recent Web clinic on testimonials. Some examples:
How do I use video to help my landing page increase sales or subscriptions?Which kind of videos work best? Short or long?…
Using Testimonials Effectively
Are Internet users becoming indifferent to testimonials? Is “testimonial blindness” becoming the new “banner blindness”?
Skepticism toward this marketing tactic, combined with the spread of Web 2.0 style user ratings, has raised the…
Are your testimonials properly optimized?
Our research indicates that most sites don't use credibility indicators to their full advantage. You've probably noticed the same thing when your marketing cap is off and you're visiting sites as a customer.
Clarity Trumps Persuasion
Our June 25 Web Clinic looked beyond our various formulas and heuristics and focused on one vital principle: clarity trumps persuasion.
While we used case studies from three subscription sites to illustrate this deceptively simple…
Halftime at the Testimonials Web Clinic
Today's topic -- Using Testimonials Effectively -- has inspired a lot of great questions from our audience.
I can already tell we won't be able to get to them all, so we'll try to pick some of the best and get our analysts to provide…
Clarity trumps persuasion — and lifts conversions
Our most recent free webinar included case studies and live optimization focused on subscription-path pages. But the underlying principle we covered is just as important to ecommerce, demand and lead generation, email -- across all…