Significant gains from simple tests … the on-demand version


As Managing Editor Hunter Boyle said a couple of weeks ago, we’re test driving a new format that allows on-demand replay of our popular Web Clinics.

Click here for the second installment of that test drive — the complete audio and slide presentation from our May 21, 2008 Clinic entitled “Simple tests, significant gains: How our partner increased revenue by 130% with small changes”.

Screenshot of the May 21 Clinic

We plan to roll out the new format to all of our MarketingExperiments Journal subscribers later this summer, but until then our loyal blog readers will get to test drive it first.

We’d really appreciate your feedback on the new offering. Do you like it? Find it useful? Want more of it? I’d also like to know if you’re passing it along, telling others about it.

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