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Connecting on LinkedIn: Quality or quantity?
Tips for making more quality connections through LinkedIn, whether you're a newbie or a social media veteran.
Update: 2009 Landing Page Optimization Workshops (East & West)
If you're looking for ways to quickly increase revenue and results, work with Dr. Flint McGlaughlin and our analysts to optimize your site at two upcoming workshops in Salt Lake City and Miami.
With New Year’s parties long gone, one “Best of” post is still standing
As 2008 ended, the blogosphere filled up with posts about reflections, predictions, and compilations. It's time to see which of these posts has become a resource to return to again and again.
Email Optimization
How aggressive are your email marketing goals for the year ahead?
Are you optimistic about growing your lists and response rates, or hedging your bets due to the economic downturn?
As marketers face increasing pressure to improve…
Marketing strategies and inspiration for the C-level (and beyond)
Many executives are frantically looking for ways to not only keep their organizations solvent, but growing. Much of that growth potential can be tied back to smart marketing.
Optimizing Offer Page
One of the greatest challenges to developing your offer pages is proving to jaded prospects that the rewards outweigh the risks.
But you can tip the balance in your favor.
The key is creating offer pages that minimize Friction and…
Top 11 free marketing tools and resources
A roundup of 14 of our most popular free MarketingExperiments tools for marketing, testing, optimization and analysis. Includes PPC, price testing, metrics, search, and more.
2009 Marketing Blueprint — What will you do differently this year?
In this economy, most organizations aren't willing to stick their necks out too far. And that's exactly why it makes sense for the bold to do so.
2009 Marketing Blueprint
It's easy to fall into a rut with optimization and testing.
Over time, as you discover which tactics and best practices get results, and then apply them to other channels or pages ad infinitum, you can get lulled into a false sense of…
Research roundup: Our analysts review top testing takeaways from 2008
After a years' worth of optimization experiments, we grilled our team of analysts to find out the most important lessons they learned in 2008 -- and what advice they would impart to marketers.
Lessons Learned
To discover what really works in optimization, our team is constantly
running tests and conducting experiments.
After hundreds of these tests, several wins, some losses and surprises, we asked our analysts to identify the most…
Lessons Learned
To discover what really works in optimization, our team is constantly running tests and conducting experiments.
After hundreds of these tests, several wins, some losses and surprises, we asked our analysts to identify the most…
Is viral marketing predictable?
Is there a way to know what might cause something to go viral or not? Testing over the past few years shows that viral marketing, like other aspects of marketing, can not only be tracked, but also predicted.
Better tests, better results — here’s how
Many marketers still need help with optimization and conversion rate testing methods, so we turned to our research analyst, Andy Mott, for some guidance from the trenches. Here are his suggestions for better marketing tests for bigger…
The last word on value propositions … for now
Our second clinic on value propositions focused on examples and live optimization and is now available online in three formats for your convenience.
Blogging our Landing Page Optimization Workshop — with a twist
For our Landing Page Optimization Workshop here in Santa Monica, we're "testing" a new approach with blogging the sessions. Instead of posting session wrap-ups from our own team, we thought it would be interesting to get a participant's…
Ecommerce Holiday Playbook
There’s been plenty of gloom, doom, and handwringing over this year’s holiday shopping season.
While your best bet is to keep projections grounded, not all hope is lost. Even in a tight economy, the Web has several advantages for…
Clinic Notes: Optimizing your value proposition
Value propositions are still a major source of confusion and frustration for marketers, as our most recent web clinic reaffirmed. Here's help ...
Powerful Value Propositions
Do you think your value proposition is powerful? Would your prospects agree? Most of the time, when we ask companies about their value proposition, we hear a description of their business model. But that’s not what most customers care…
Optimizing your value proposition — resources for today’s clinic and beyond
A roundup of our blog posts and research briefs on optimizing value propositions, plus our value proposition worksheet.