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Is viral marketing predictable?
Is there a way to know what might cause something to go viral or not? Testing over the past few years shows that viral marketing, like other aspects of marketing, can not only be tracked, but also predicted.
Better tests, better results — here’s how
Many marketers still need help with optimization and conversion rate testing methods, so we turned to our research analyst, Andy Mott, for some guidance from the trenches. Here are his suggestions for better marketing tests for bigger…
The last word on value propositions … for now
Our second clinic on value propositions focused on examples and live optimization and is now available online in three formats for your convenience.
Blogging our Landing Page Optimization Workshop — with a twist
For our Landing Page Optimization Workshop here in Santa Monica, we're "testing" a new approach with blogging the sessions. Instead of posting session wrap-ups from our own team, we thought it would be interesting to get a participant's…
Ecommerce Holiday Playbook
There’s been plenty of gloom, doom, and handwringing over this year’s holiday shopping season.
While your best bet is to keep projections grounded, not all hope is lost. Even in a tight economy, the Web has several advantages for…
Clinic Notes: Optimizing your value proposition
Value propositions are still a major source of confusion and frustration for marketers, as our most recent web clinic reaffirmed. Here's help ...
Powerful Value Propositions
Do you think your value proposition is powerful? Would your prospects agree? Most of the time, when we ask companies about their value proposition, we hear a description of their business model. But that’s not what most customers care…
Optimizing your value proposition — resources for today’s clinic and beyond
A roundup of our blog posts and research briefs on optimizing value propositions, plus our value proposition worksheet.
A Proven “Playbook” for Growing Your Leads
Ever wonder if you’re approaching lead generation the wrong way?
You may be right. Research shows roughly 80% of leads are regularly squandered.
Good news: By optimizing a few key aspects of your lead management process, you can…
Lead generation playbook: 5 steps to a 375% conversion lift
Want to be a marketing hero? Absorb this clinic and the playbook, then apply the five steps to your own lead generation and nurturing process. Then send us a photo of the view from your new corner office ...
Landing page optimization workshop — from the participants’ perspective
Instead of trying to cram all of the content from our Live Optimization Workshop into a handful of posts (that don't do justice to the full sessions), we wanted to hear from our participants.
Value proposition showdown: Your company vs. your product or service
Expressing an effective value proposition is one of the biggest keys to conversions. Here's a powerful test you can run with your copy in several marketing channels ...
Lead generation “playbook” comes to life, roams free in upcoming clinic
This special clinic featuring Brian Carroll is all about getting more leads into your marketing funnel -- and growing your sales through more effective lead management.
Writing headlines that don’t sell — but get much higher conversions
Here's a paradox of successful headlines: the less they sell, the more they can sell. Our most recent web clinic looked at research, ideas, and methods for optimizing headlines and subject lines ...
Optimizing Headlines
If you’re looking for ROI gains and you’re not sure what areas to test first, start with headlines or subject lines.
The impact of headlines on conversions is no secret, but the ease of testing (no design, coding, etc.) makes them…
New optimization workshops for Web marketers
MarketingExperiments is hosting new Landing Page Optimization Workshops in Florida and California -- and we're extending a special invitation to our blog readers. Here's what you need to know ...
Optimizing PPC Ads
Our August 13, 2008 follow–up clinic on PPC campaigns included a new case study, a review of the two types of relevance, and a live critique of five new campaigns submitted by clinic participants.
The pay–per–click ads and landing…
Optimize your PPC campaigns, eye paths and page copy
Our follow-up live optimization clinic on PPC campaigns drew another great response and several questions from our participants. You can now access the clinic here.
Optimizing PPC Ads
Increasing competition and bid prices are making conversions harder to achieve with paid search campaigns. To maintain a dominant position in PPC, you need to constantly improve your ads and landing pages.
The challenge: How can you…
Optimizing your PPC campaigns, Part II
Our July 30 live optimization clinic on PPC ads and landing pages was our most successful webinar to date. Thank you to everyone who participated, especially those who submitted their campaigns for a real-time review. You can now access the…