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From conversation to conversion
In our recent webinar for the ADMA, "Optimise Your Online Marketing ROI," we discussed the art of communicating with your customer on your website.
We also optimized a handful of participants' sites to demonstrate how communicating with…
Do videos need a value proposition?
Many marketers assume that putting a video on a landing page is going to automatically lift conversions. As much as I wish that were true, results have shown otherwise. Your video can have the best production value, best talent, best…
B2C Success Stories
Give a man an optimized landing page and he converts for a day.
Teach a man how to optimize his own landing pages and he can plan, make changes, test, analyze and increase conversions for years to come.
With apologies to Lao Tzu,…
What do great viral videos have in common?
It's always fascinating to see smart, unique and, occasionally crazy concepts come to life. Most interesting are those that somehow connect with a brand and really support brand awareness...Here a few of my personal favorites...Besides…
How to turn your media relations into media relationships
Let's face it, social media or not, cultivating relationships is time-consuming, hard work. It's not always fun and there are no guaranteed shortcuts. But there are tools that can help you get and stay organized, and make your media…
And our B2C clinic contest winners are …
For our recent B2C success stories web clinic, we took a new approach with our case studies -- and turned the spotlight on our audience. Now we're pleased to announce the three contest winners ...
Optimization training, online and coming to a city near you …
In addition to our free webinars, the MarketingExperiments team is expanding our online training -- and hitting the road for a number of conferences and live optimization training and certification workshops. Here's a look at where we'll be…
Optimizing lead generation for volume, quality and a 364% gain
Our April 8 web clinic, What's working now in optimization: New tests and a 364% gain, explored how to improve lead generation and conversions by using friction in an intentional way with your site.
Analysts’ answers, part 3: SEO, AdSense and translation tests for Spanish-language sites
The third part of our series of Q&A from our Optimizing Spanish-language landing pages clinic discusses SEO, AdSense and mirror site translations.
What’s working now in optimization
To stay ahead of the curve with optimization, marketers need to know what's working now — and glean strategies that they can quickly apply to their own pages and websites.
In our April 8, 2009 clinic, we took an in-depth look at three…
Analysts’ answers, part 2: Grammar and usage questions for Spanish-language websites
This is the second in a three-part series of posts with answers to some of the most frequently asked and challenging questions from our March 25th clinic on optimizing Spanish-language landing pages.
Analysts’ answers: Spanish-language clinic questions
This is the first in a three-part series of posts with answers to some of the most frequently asked and challenging questions from our March 25th clinic on optimizing Spanish-language landing pages.
Optimizing your website for Spanish-speaking audiences
In our March 25 clinic, we focused on strategies for effectively optimizing Spanish-language landing pages. Supplementing our clinic, the following links offer marketers interested in learning more the opportunity to drill down into the…
A special (relaunch) thank you to friends, followers, and, um, tweeps
Since our relaunched blog gives a lot more prominence to content sharing and our @MktgExperiments Twitter stream, we thought it was a good time to share the love with our growing tribe of, er, tweeps and blog peeps.
Landing Page Optimization: Goldline International
In landing page optimization, improvements can come in two ways, either by baby steps -- fine-tuning landing pages by changing single page elements slightly -- or by radically redesigning the appearance of a page, or even the presentation…
Quantifiable Strategy: Incorporating specifics to stregthen your offers
One concept that gets continually emphasized in our webinars is the importance of supporting your offer with specific, quantifiable information. Yet, which information and in what order?
Special Live Optimization Clinic
Regardless of what the best practices for Spanish-speaking websites might suggest, in order to effectively optimize for Spanish-speaking prospects, you must combine cultural awareness with your customer…
Overcoming friction and anxiety: Suitable optimization suggestions for Men’s Wearhouse
Our analyst Adam Lapp looks at the Men's Wearhouse homepage through the mind of a prospect and determines several ways to optimize an already strong page.
Surprise Winners
Optimization best practices don't come with an iron-clad guarantee.
Enter the "wild card" — the unknown performance factor.
In optimization, wild cards are those outlier treatments that can, and do, surprise us by outperforming all…
A marketer’s guide to optimizing Spanish-language landing pages
In a fast-paced online community where customer loyalty can be sealed or shattered by an inaccurate landing page or a poorly worded email, "Habla espanol?" isn't a simple question. It's a direct challenge for marketers.