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Boris Grinkot 26 posts 18 comments

Landing Page Optimization: Crowdsource my baby

Boris Grinkot May 9, 2011 9

MarketingSherpa asked a few thousand marketers: Which process/transaction is the primary objective of your organization’s website? See the chart that breaks down the answers and help name the categories of website objective for the 2011…

Conversion Marketing

Landing Page Design: Eye-path vs. Thought sequence

Boris Grinkot Mar 23, 2011 14

MECLABS Managing Director/CEO, Dr. Flint McGlaughlin, likes to say that in marketing you're not optimizing landing pages, you're optimizing thought sequences. So, in today's blog post, we use a real-life sample of landing page to show you…

Conversion Marketing

Visitor motivation: Optimizing landing pages for social networking site ads vs. paid search

Boris Grinkot Mar 18, 2011 6

Ads help marketers understand site visitors’ motivations. And, once you get them to click, you must meet those needs through your landing page. In today’s blog post, we explain how to create ad-page pairs that will maximize relevance and…

Copywriting: 5 Proven Discoveries That Strengthen Copy

Landing Page Optimization: Minimizing bounce rate with clarity

Boris Grinkot Mar 11, 2011 14

“Clarity trumps persuasion,” according to MECLABS Managing Director/CEO, Dr. Flint McGlaughlin. On landing pages, you must clearly and immediately express what you’re offering and why it’s valuable to visitors. So, how do you do that and…

Social Marketing

Social Media Marketing: To tweet or to convert, that is the question

Boris Grinkot Feb 25, 2011 9

Social Media continues to grow in popularity in the marketing world, but marketers should be cautious of neglecting proven marketing practices, such as landing page optimization. So, in today’s blog post, we explain how to combine social…

Social Marketing

Social Media Marketing Research: Rolling up my sleeves and getting social

Boris Grinkot Jan 3, 2011 10

Finding out how effective your social media efforts really are may be more difficult than it seems. In today’s blog post, we explain why “marketer’s intuition” is not your most reliable option, and try to find a measurement methodology…

Solving for a Conversion Lift: To get to the right answer, change the question

Boris Grinkot Dec 15, 2010 4

Marketers can often face challenges when trying to lift conversion rates. But sometimes, finding the solution to the problem at hand is as easy as asking yourself a fundamental, yet simple question, “what is your objective?” In today’s blog…

Conversion Marketing

Maximizing Optimization Opportunities: 3 Simple Visitor Types

Boris Grinkot Oct 27, 2010 9

If you expect your site visitors to jump through hoops just to figure out why they should and how they could buy from you, your conversion rate will reflect only the highest-motivated segment. Learn why we typically focus optimization on…

Conversion Marketing

Landing Page Optimization: Takeaways from Entrepreneurship, PR, and Social Media

Boris Grinkot Oct 1, 2010 3

In speaking with business executives and marketing professionals, by far the easiest way to explain landing page optimization in five minutes is to illustrate the three “golden” questions. This post examines three takeaways from BizTechDay…

A/B Testing

Dances with Science: Are you better off not A/B testing?

Boris Grinkot Sep 24, 2010 1

Do you think your A/B tests are providing you with meaningful results? Researchers in England thought their experiments did. We explore validity threats that can make your online testing produce questionable results.

Conversion Marketing

Homepage Optimization: Lessons you can reuse from ReUseIt.com

Boris Grinkot Sep 8, 2010 5

The homepage can be the most difficult part of your site to optimize, but given the amount of traffic it receives, it is well worth the challenge.

Conversion Marketing

Competing With The Big Dogs: How to earn the visitors’ trust

Boris Grinkot Sep 3, 2010 2

Your visitors have heard it all before. Outrageous discounts. A product that does everything under the sun. So how do you earn their trust? 3 key landing page tactics to earn visitor trust for an underdog brand.

Value Proposition

Landing Page Optimization: Clean air or a free backpack? (Which is the bigger incentive for Sierra…

Boris Grinkot Aug 16, 2010 7

When providing an incentive on your landing page, make sure it doesn’t overshadow your main value proposition…

Social Marketing

Debate Team (Part 1): Does the future of media companies, ad agencies, and content marketers lie in…

Boris Grinkot Jul 28, 2010 6

Around the MarketingExperiments labs, we are constantly debating the future of Internet marketing. Unfortunately, for the really big picture stuff, our normal answer of “test it” simply doesn’t work. So we’re taking our latest brawl into…

Conversion Marketing

Multivariate Testing: Can you radically improve marketing ROI by increasing variables you test?

Boris Grinkot Apr 26, 2010 6

Will multivariate testing becoming a commodity in 2010? Or can business leaders leverage the insights from a scientific experimentation plan that uses multivariate testing to inform business decisions and drive ROI.

A/B Testing

Focus Groups Vs. Reality: Would you buy a product that doesn’t exist with pretend money you don’t…

Boris Grinkot Apr 5, 2010 11

Focus groups try to guess at what your potential customers might do. Real-time testing gives you insights into what they are actually doing…

Social Marketing

Social Media Measurement: Are you getting value out of Twitter and its peers?

Boris Grinkot Mar 24, 2010 28

How are your peers measuring the value of social media marketing? And are they looking at the right metrics?

Social Marketing

Please Be My Friend: Taking the first step beyond just being on Facebook

Boris Grinkot Mar 15, 2010 5

Marketers consider getting target audiences to engage and participate as the most important challenge to social marketing effectiveness. Here’s one idea to grow your social media presence...

Email Marketing