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Online marketing roundup: 6 practical posts, from email to PPC
All Microhoo'ed out? Here are some cool, helpful posts from this week that cover the spectrum of online marketing. No matter your focus, start your Friday reading with these goodies...
Marketing tips and tricks: 5 posts packed with ideas
Need a shortcut to your weekend marketing reading? Our favorite articles of the week will get you started on your review of online, search and social media marketing. These made it through our feeds and into the idea bin...
Optimization vs. frustration
Web marketers are running tests every day based on intuition, hunches, and test ideas that have ostensibly worked in the past.
But this all-too-common approach to testing is fraught with hazards – from validity threats and sample…
Friday five-pack: Our favorite marketing posts from the past week
After a full week of pushing ahead on new marketing initiatives, mapping out your plans through the end of the year and into 2010, and brainstorming new tests -- you got through all that this week, right? -- you're probably ready for some…
Optimization frustration – how to cure your ailing tests
With our optimization vs. frustration web clinic, our research team will explore some of the biggest obstacles to conversion testing and how you can overcome them. To get you thinking, check out these resources related to optimization and…
The Compounding ROI of Sequential Conversion Increases
As a marketer, the impact of a single successful test can be very fulfilling. But how valuable is it to run one triumphant test? Or even several tests that are not connected to each other in any meaningful way?
Serious ROI gains can only…
How to improve your SEO clicks and conversions
Organic search results not only attract far more clicks than PPC ads, they're also seen as more credible.
Locking in a top-five spot in Google is where you want your site to be – front and center with targeted prospects. Of course,…
SEO shortlist: 10 search optimization sites and resources
Learning the fundamentals of search engine optimization hours is one thing. But keeping up with the frequent changes, learning and testing the latest best practices, and steering clear of the mountains of misinformation? That's a full-time…
The Twitter #webclinic that broke the interwebs — now with Q&A
With our June 10 web clinic: Twitter Experiments: Getting beyond the "now what?" featuring special guests Jason Breed and Marc Meyer, we knew we had a full house. But we didn't expect to bring down the interwebs -- and break into the top 10…
Twitter for businesses: 7 articles + tools you don’t want to miss
With hundreds of lists of Twitter tips and tools, and dozens more popping up each day, it's getting impossible to keep up unless you work for Mashable.
So in advance of today's Twitter Experiments: Getting beyond the "now what?" web…
Ecommerce optimization research brief, web clinic contest winners
For last Wednesday's web clinic -- Optimizing Your Ecommerce Site -- we packed in a bunch of research, special guest Stefan Tornquist from MarketingSherpa, and two new case studies with gains of up to 56%. You can now access the research…
Optimizing Your Ecommerce Site
Here's a question most marketers are grappling with today: Which marketing strategies are getting the buzz and which ones are getting the real gains?
To find the answers, we teamed up with MarketingSherpa's Research Director,…
From conversation to conversion, part 2
Homepages that must speak simultaneously to multiple audiences are notoriously difficult to optimize. This is the main reason why you are better off driving traffic to channel-specific landing pages whenever possible.
Still, as long as…
Don’t bet on a one-trick pony to win the ecommerce Triple Crown
MarketingSherpa's Ecommerce Benchmark Guide 2009 emphasizes that consistency in message must be accompanied by fluidity in medium. In other words, not only must marketers be prepared to swap steeds midstream, if they want to reach prospects…
Dietician, heal thyself! Lose excess landing pages.
In a typical Landing Page Analysis, I methodically walk through a page identifying problems and providing potential solutions for testing. But for the landing page featured in this post, I'd like to recommend a more radical solution. My…
B2B Success Stories
If we had used "638% gain" in this clinic's title, would you have believed it?
One of our featured B2B marketers actually removed that gain from his website because many prospects didn't buy it. The clients that saw the gains reported no…
Notes from MarketingSherpa’s Email Summit in Germany
I recently spent a day and a half in Munich, Germany, taking part in the MarketingSherpa Email Summit and leading an optimization workshop. Two of the most popular topics of the event were multi-language campaigns and relevant content.
B2B optimization contest winners announced
Last Wednesday's web clinic -- B2B Success Stories: Four tests with gains of 21% to 254% -- was the second in our series featuring case studies and test results from our course and clinic participants. This clinic's three lucky winners are…
Wishing for marketing inspiration? Follow TED
Who hasn’t wished to be a guru? Move one step closer to making it a reality by practicing vicariously while listening to the speakers at TED.
Piñatas, donkeys and … usability? What party games and landing pages have in common
Inspired by a new tool that provides free five-second usability testing, I applied the same technique to reviewing a landing page -- and found some similarities to birthday party games like pin-the-tail-on-the donkey or pinatas. Who knew?