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From conversation to conversion, part 2
Homepages that must speak simultaneously to multiple audiences are notoriously difficult to optimize. This is the main reason why you are better off driving traffic to channel-specific landing pages whenever possible.
Still, as long as…
Don’t bet on a one-trick pony to win the ecommerce Triple Crown
MarketingSherpa's Ecommerce Benchmark Guide 2009 emphasizes that consistency in message must be accompanied by fluidity in medium. In other words, not only must marketers be prepared to swap steeds midstream, if they want to reach prospects…
Dietician, heal thyself! Lose excess landing pages.
In a typical Landing Page Analysis, I methodically walk through a page identifying problems and providing potential solutions for testing. But for the landing page featured in this post, I'd like to recommend a more radical solution. My…
B2B Success Stories
If we had used "638% gain" in this clinic's title, would you have believed it?
One of our featured B2B marketers actually removed that gain from his website because many prospects didn't buy it. The clients that saw the gains reported no…
Notes from MarketingSherpa’s Email Summit in Germany
I recently spent a day and a half in Munich, Germany, taking part in the MarketingSherpa Email Summit and leading an optimization workshop. Two of the most popular topics of the event were multi-language campaigns and relevant content.
B2B optimization contest winners announced
Last Wednesday's web clinic -- B2B Success Stories: Four tests with gains of 21% to 254% -- was the second in our series featuring case studies and test results from our course and clinic participants. This clinic's three lucky winners are…
Wishing for marketing inspiration? Follow TED
Who hasn’t wished to be a guru? Move one step closer to making it a reality by practicing vicariously while listening to the speakers at TED.
Piñatas, donkeys and … usability? What party games and landing pages have in common
Inspired by a new tool that provides free five-second usability testing, I applied the same technique to reviewing a landing page -- and found some similarities to birthday party games like pin-the-tail-on-the donkey or pinatas. Who knew?
From conversation to conversion
In our recent webinar for the ADMA, "Optimise Your Online Marketing ROI," we discussed the art of communicating with your customer on your website.
We also optimized a handful of participants' sites to demonstrate how communicating with…
Do videos need a value proposition?
Many marketers assume that putting a video on a landing page is going to automatically lift conversions. As much as I wish that were true, results have shown otherwise. Your video can have the best production value, best talent, best…
B2C Success Stories
Give a man an optimized landing page and he converts for a day.
Teach a man how to optimize his own landing pages and he can plan, make changes, test, analyze and increase conversions for years to come.
With apologies to Lao Tzu,…
What do great viral videos have in common?
It's always fascinating to see smart, unique and, occasionally crazy concepts come to life. Most interesting are those that somehow connect with a brand and really support brand awareness...Here a few of my personal favorites...Besides…
How to turn your media relations into media relationships
Let's face it, social media or not, cultivating relationships is time-consuming, hard work. It's not always fun and there are no guaranteed shortcuts. But there are tools that can help you get and stay organized, and make your media…
And our B2C clinic contest winners are …
For our recent B2C success stories web clinic, we took a new approach with our case studies -- and turned the spotlight on our audience. Now we're pleased to announce the three contest winners ...
Optimization training, online and coming to a city near you …
In addition to our free webinars, the MarketingExperiments team is expanding our online training -- and hitting the road for a number of conferences and live optimization training and certification workshops. Here's a look at where we'll be…
Optimizing lead generation for volume, quality and a 364% gain
Our April 8 web clinic, What's working now in optimization: New tests and a 364% gain, explored how to improve lead generation and conversions by using friction in an intentional way with your site.
Analysts’ answers, part 3: SEO, AdSense and translation tests for Spanish-language sites
The third part of our series of Q&A from our Optimizing Spanish-language landing pages clinic discusses SEO, AdSense and mirror site translations.
What’s working now in optimization
To stay ahead of the curve with optimization, marketers need to know what's working now — and glean strategies that they can quickly apply to their own pages and websites.
In our April 8, 2009 clinic, we took an in-depth look at three…
Analysts’ answers, part 2: Grammar and usage questions for Spanish-language websites
This is the second in a three-part series of posts with answers to some of the most frequently asked and challenging questions from our March 25th clinic on optimizing Spanish-language landing pages.
Analysts’ answers: Spanish-language clinic questions
This is the first in a three-part series of posts with answers to some of the most frequently asked and challenging questions from our March 25th clinic on optimizing Spanish-language landing pages.