MarketingExperiments - Research-driven optimization, testing, and marketing ideas

KPIs were a major subject at Eloqua Experience 2009. Read on to learn more about choosing the right KPI to increase your ROI...

The challenge: Add the science of conversion to the art of a web design company’s home page. Let's look at the page to diagnose problem areas and provide actionable recommendations...

We conducted hundreds of tests in 2009 to augment the marketing of research partners in a variety of B2B and B2C industries. In our November 11 web clinic, our analysts distilled some of our most valuable lessons of this challenging…

When you emphasize everything on a page, you emphasize nothing. Here is a deeper look at the 1up effect, referenced in our October 28 web clinic, and how to avoid overwhelming your visitors on the path to conversion…

Email marketing is still the more preferred and effective way channel marketers can communicate directly with their customers. Here are eight tactics that you can use or re-visit to increase your email clickthrough rate.

From PPC to offline advertising, you likely invest significantly in driving prospects to your site. But do you put the same amount of resources into guiding them through to conversion? In our October 28 web clinic, we took a detailed…

At the 2009 Partner Summit, Google gave a preview of the new Website Optimizer (GWO) features as well as soon-to-be-launched, feature-packed version 4 of Google Analytics. So what’s new with GWO? Let's take a look ...

In recent web clinics, you've learned how to optimize aspects of your site ranging from landing pages to affiliate marketing. In our October 14 web clinic, we took a step back from optimization tactics to focus on maximizing ROI through…

At our web clinics and optimization training workshops, two of the most frequent questions  are: “What else can I test?” and “Do you have a good example?” To answer these queries with practical test ideas and examples, we’re pleased to…

Optimizing for conversion rates is often linked to landing pages – and for good reason. But we all know landing pages are just the tip of the iceberg. In our September 16 web clinic, our research team explored how you can apply our…

Didn't get all your holiday marketing plans locked in place this summer? Don't panic. You're not alone. We know you've been stretched thin this year, but help for your holiday ecommerce marketing efforts is on the way. On…

The challenge: Improve usability of an ecommerce website's shopping page by making it easier for visitors to quickly find the product they need. Let's look at the page to diagnose problem areas and provide actionable recommendations...

Picture the salespeople who get on your nerves. They're too loud. Too pushy. They try to seem so clever, but that usually backfires. Just like weak headlines. Trying too hard to sell is one of the biggest mistakes we make with headlines…

Lead capture forms can be a powerful business driver -- if they are relevant to the surrounding content and your prospect's motivation, and placed intuitively to meet the prospect's eyepath and sequence of thoughts while viewing your page.…

How can affiliate marketing help you generate more traffic, leads and sales? What steps should merchants, affiliates and networks take to increase their ROI? Inspired by takeaways from Affiliate Summit and past MarketingExperiments…