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Creating a Culture of Testing: How to defeat the tyranny of best practices
Sometimes the most difficult part of testing is finding the right way to get started in your organization. Andy Mott discusses how to get the ball rolling...
The Magical Metrics Tour: Demystifying the secrets behind analytical “tricks” to help you drive ROI
The Magical Metrics Tour is coming to take your measurement challenges away. Today we discuss email metrics tricks...
Web Clinic Extra: Optimize your Email in Three Steps
For answers to email marketing questions from your peers that we did not have time to address on our live web clinic, listen to Web Clinic Extra...
Conversion Diagnosis: Toyota Material Handling Nederland
At the “Sexy” Email Event in Haarlem, The Netherlands, Dr. Flint McGlaughlin discussed how to improve email and landing page conversion and conducted live optimization of audience submissions. Here is a conversion diagnosis of one of those…
Email Marketing: Building Valuable Subscriber Lists on the Cheap
On Wednesday’s web clinic, we explored how to maximize revenue from your house list. Today, let’s look at a strategy for building that list on the cheap…
Optimize your Email in Three Steps
Your peers' biggest email marketing challenge (88% find it very important) is to retain existing customers, according to the MarketingSherpa 2010 Email Marketing Benchmark Report. Cost-conscious organizations are trying to offset the…
Test Your Marketer’s Gut: Email frequency contest
Can your marketer’s gut guess what our scientist’s brains discovered about email frequency? If you can, there’s a prize in it for you...
Translate Holidays into Dollars: How to Structure Your Offer’s Metamorphosis
Thanks to the holiday shopping season, your customers have an external deadline. Here’s how to make the most of that sense of urgency on your ecommerce site...
Face Your Fears: Why visitors really bounce from your site, part 3
If you have bounce rate problems, make sure you’ve clearly telling your visitors what you could like them to do...
Face Your Fears: Why visitors really bounce from your site, part 2
If you truly want to handle a bounce rate problem, you must understand where your visitors are come from and what they want from you...
Face Your Fears: Why visitors really bounce from your site, part 1
Bounce rates keeping you up at night? We cast aside the misleading data that’s giving you unneeded fear from the essential information you need to optimize your site...
Web Clinic Extra: Surprising Wins from 2009
For answers to questions from your peers that we did not have time to address on our live web clinic, listen to Web Clinic Extra…
Eloqua Experience 2009: Why choosing the right KPI is essential to gaining ROI
KPIs were a major subject at Eloqua Experience 2009. Read on to learn more about choosing the right KPI to increase your ROI...
Conversion Diagnosis: ACS Creative – Please Help Me Decide Where to Click!
The challenge: Add the science of conversion to the art of a web design company’s home page. Let's look at the page to diagnose problem areas and provide actionable recommendations...
Surprising Wins from 2009
We conducted hundreds of tests in 2009 to augment the marketing of research partners in a variety of B2B and B2C industries.
In our November 11 web clinic, our analysts distilled some of our most valuable lessons of this challenging…
Study Guide for Today’s Web Clinic: Surprising Wins from 2009
The challenge: On today's web clinic, our research analysts will share the biggest online marketing lessons they've learned in 2009's experiments. Here on the blog, we’re some of our favorite posts…
The 1up Effect: How to undermine yourself by outdoing yourself
When you emphasize everything on a page, you emphasize nothing. Here is a deeper look at the 1up effect, referenced in our October 28 web clinic, and how to avoid overwhelming your visitors on the path to conversion…
Ask an Optimizer: How to guide visitor thinking
At our October 28 web clinic about guiding your visitors to conversion, several participants wanted to know more about using the five elements of directing user eyepath. Here are some additional insights from research analysts Boris…
What else can I test… to increase email clickthrough rate?
Email marketing is still the more preferred and effective way channel marketers can communicate directly with their customers. Here are eight tactics that you can use or re-visit to increase your email clickthrough rate.
No Unsupervised Thinking
From PPC to offline advertising, you likely invest significantly in driving prospects to your site. But do you put the same amount of resources into guiding them through to conversion?
In our October 28 web clinic, we took a detailed…