Trending
- How To Use a New AI App and AI Agents To Build Your Best Landing Page
- The MECLABS AI Guild in Action: Teamwork in Crafting Their Optimal Landing Page
- How MECLABS AI Is Being Used To Build the AI Guild
- MECLABS AI’s Problem Solver in Action
- MECLABS AI: Harness AI With the Power of Your Voice
- Harnessing MECLABS AI: Transform Your Copywriting and Landing Pages
- MECLABS AI: Overcome the ‘Almost Trap’ and Get Real Answers
- MECLABS AI: A brief glimpse into what is coming!
- Transforming Marketing with MECLABS AI: A New Paradigm
- Creative AI Marketing: Escaping the ‘Vending Machine Mentality’
Shopping Cart Abandonment: How not being annoying can get you 67% more cart completions
If shopping at a bricks and mortar store were as difficult as some ecommerce sites, customers would run out screaming. Make the process easier and you could significantly boost sales…
Shall I Compare CNNMoney.com to a Summer’s Day: MarketingExperiments team sends virtual Valentines
This Valentine's Day, we wanted to share the (link) love with some of our favorite advertising and marketing industry news sources. Snuggle up and watch this video, and then let us know your favorite sites and possibly get featured on our…
The Five Best Ways to Optimize Email Response
Where is your greatest opportunity to increase email marketing ROI, and how can you capitalize on it?
Our research has shown that you can often get more response from the same email list (and same marketing spend) by focusing on a few…
The Five Best Ways to Optimize Email Response (Part 2): How to craft effective email messages that…
Email marketing is basically just a conversation. And, like any conversation, a few elements are key…
C’est un Blog: Why appealing to an international audience is no joke
Do you leverage possible customers around the world or treat the global marketplace as an afterthought? Here are a few tips to get you thinking (and testing) about possibilities beyond your own borders...
To Tweet or Not to Tweet: Social media is a great way to get customer feedback…just be wary for…
Twitter is a great way to get customer feedback, just be mindful of the possibility of harmful blowback. We take a look at the right way to use social media (and when to avoid it)...
Today’s Web Clinic: Craft effective emails and get some optimization love
While at the 2010 MarketingSherpa Email Summit in Miami, Dr. Flint McGlaughlin presented the first part of a presentation series on optimizing email response. He will deliver the second installment about crafting effective email messages…
Conversion Diagnosis: Ideas for improving on a 258% conversion rate increase
Response Capture drove a 258% conversion rate increase through two rounds of testing and optimizing a landing page. Let see if Dr. Optimize can come up with some new test ideas for this high-performing landing page to boost conversion even…
Improving Conversion Rates: How a MarketingExperiments optimization training alum generated…
A MarketingExperiments training alum generated triple-digit conversions gains for his client and established an ongoing relationship with that client...
Test Your Marketing Intuition: Which sweepstakes incentive drove the most leads?
Test your marketer’s intuition. Which incentive helped this performance marketing company deliver an improvement for their client...
The Google Slap: Affiliate Marketers must stay in compliance with Google and the FTC
Google and the Federal Trade Commission are cracking down on bad apples in the affiliate marketing industry. How will this affect some of advertising’s fastest-growing companies?
Email Marketing: What’s the biggest buzz at MarketingSherpa Em@il Summit ’10?
Right now, hundreds of the lead email marketing practitioners and thought leaders are gathered in Miami for MarketingSherpa’s Ema@il Summit ’10. To get the inside scoop on the biggest buzz from the event, we pulled MarketingSherpa President…
Web Clinic Extra: How testing email design reveals a 26% gain (and a 52% loss)
Video Post: During our last live web clinic we received many questions that we didn’t have time to answer. Web Clinic Extra is where we pose a few of your key questions to members of the MarketingExperiments team. This week we interview…
Do call us, we won’t call you: How to decide whether to emphasize your phone number
How do you handle your phone number on your website? Don’t just use your best hunch, use this metrics idea to make a data-driven decision. Here are some insights that we can draw from measuring inbound marketing’s cost per acquisition.
2010 Internet Marketing Predictions From Your Peers: Twitter will lick its wounds, think beyond the…
We asked, you answered. Read our ten favorite 2010 Internet marketing predictions from the MarketingExperiments community.
Maximize your Agency ROI
Creative – it's the line item in many marketing budgets that is often the hardest to judge…let alone actually measure.
What are you getting for this spend? How do you know if this investment is having an impact on your bottom line?…
Test Your Marketing Intuition: Pier 1 Imports email design
Which agency-designed email for Pier 1 Imports performed the best? Test your marketer's intuition and then tune in to today’s live web clinic to discover the answer.
2010 Internet Marketing Predictions: Social Media ROI, Gaining Greater Value from Technology…
A few thought leaders from MarketingExperiments share their 2010 Internet marketing predictions in this video...
Super Bowl ROI: What is the value of an ad during the big game? Free in-depth data analysis for…
What is the ROI of a Super Bowl ad? If you are a national network advertiser, we will conduct a FREE analysis to help you discover what you’re getting for your money...
Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain
Much of the complex analysis and formulaic methodologies used by our scientists to arrive at optimized pages that deliver triple-digit conversion improvements can be summed up in this simple truism...