MarketingExperiments - Research-driven optimization, testing, and marketing ideas

According to a recent study, 40% of Twitter posts are pointless babble. How can you navigate the sea of banality to find the treasures that are rumored to lie in the new social media world...

How can you win back inactive email subscribers? Understand their motivations…

Learn how to optimize your email marketing sends by optimizing the thought sequences of your recipients...

Over the past several weeks, the MarketingExperiments team has taught extensively about the principles we've discovered from email marketing experimentation and how marketers can apply them to optimize email response. Part 1 and Part 2…

What potential does the Facebook/Omniture partnership offer for CMOs, marketers, and optimization professionals? Read on...

If you are like many email marketers, you likely test what (images, calls to action, tone, etc.) you send. But do you understand how when you send your messages affects conversion? If not, read on...

Transparent Marketing takes a unique combination of keen insights into your products, a firm understanding of your customers, and the flat out guts to be radically honest…

How do symbols in subject lines affect deliverability, open rate, and click-through rate?

Which email marketing message performed the best? Test your marketer's intuition and then tune in to today’s live web clinic to discover the answer.

Sometimes online testing can be so difficult that it doesn't seem worth it. Andy Mott argues that like his experience at boot camp, the good things in life (and marketing) are the things you have to fight for and online testing is one of…

We asked the MarketingExperiments community for their most creative professions of love to their favorite industry news sources. Those blogs and websites that don’t just help you do your job better, but have truly found a place in your…

How can you create a culture of testing in your organization? Perhaps you should start with some musical stairs.

If shopping at a bricks and mortar store were as difficult as some ecommerce sites, customers would run out screaming. Make the process easier and you could significantly boost sales…

This Valentine's Day, we wanted to share the (link) love with some of our favorite advertising and marketing industry news sources. Snuggle up and watch this video, and then let us know your favorite sites and possibly get featured on our…

Where is your greatest opportunity to increase email marketing ROI, and how can you capitalize on it? Our research has shown that you can often get more response from the same email list (and same marketing spend) by focusing on a few…

Email marketing is basically just a conversation. And, like any conversation, a few elements are key…

Do you leverage possible customers around the world or treat the global marketplace as an afterthought? Here are a few tips to get you thinking (and testing) about possibilities beyond your own borders...

Twitter is a great way to get customer feedback, just be mindful of the possibility of harmful blowback. We take a look at the right way to use social media (and when to avoid it)...

While at the 2010 MarketingSherpa Email Summit in Miami, Dr. Flint McGlaughlin presented the first part of a presentation series on optimizing email response. He will deliver the second installment about crafting effective email messages…

Response Capture drove a 258% conversion rate increase through two rounds of testing and optimizing a landing page. Let see if Dr. Optimize can come up with some new test ideas for this high-performing landing page to boost conversion even…