MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Will multivariate testing becoming a commodity in 2010? Or can business leaders leverage the insights from a scientific experimentation plan that uses multivariate testing to inform business decisions and drive ROI.

Improve your traditional and online marketing with custom optimization advice from our researchers. Send us your pages today for a chance to get a free analysis…

How do you combine traditional and digital marketing to ensure maximum ROI? Before our upcoming web clinic on the subject, we thought we’d take a look at what your peers are doing…

Testing is likely already occurring in your marketing organization, but are you managing it for its full potential or letting it flounder. Here is a quick look into what every CMO must know about the testing-optimization cycle…

Watch the finale of our ROI-increasing/squirrel-slaying video trilogy, as our dynamic marketing duo finally put an end to the squirrel’s revenue-sapping rein on their advertising and marketing…

Search has become a paradox of sorts. It is perhaps the most mature category of Internet marketing, yet is still innovating at a breakneck pace. Don’t just rely on your best practices from two years ago. Take a look at our interview with…

Every business decision is a trade off. To help get the resources you need, it helps to paint that trade off in a stark black and white picture that your business leaders can easily understand – impact on the bottom line.

Everybody is talking about social media, but how many marketers are listening and doing. Read more to discover a process-oriented workflow aimed at helping you listen (and respond) using social media...

Selling anything in an enterprise organization can be a difficult task, especially if you’re not a salesperson. So on today’s web clinic, we’ll help you learn a few key techniques to convince the business-level decision makers in your…

Focus groups try to guess at what your potential customers might do. Real-time testing gives you insights into what they are actually doing…

Social media marketing has been a blazingly hot topic for marketers in every industry this year. But since this technology is so new, there is still a daunting knowledge gap. So we invited special guest Sergio Balegno, the Research…

How can you defeat your boss’s bad ideas and recognize your own? By creating a culture of testing…

Google is well known for its innovation – from cell phones to moon exploration. It is now testing a new way to collect leads from pay-per-click ads that could radically reinvent PPC…

We want to hear about your biggest successes. We’ll even make it worth your while...

How are your peers measuring the value of social media marketing? And are they looking at the right metrics?

South by Southwest is known as a breeding ground of new ideas. In fact, Twitter was launched at this conference way back in 2007. So what was the buzz about this year...

What do you think the chance of picking a perfect bracket is? Get that number in your head, then click the link above to find the answer...and how it can help you become a better marketer.

Successful social media marketing may just lie in putting yourself in your audience’s shoes...

Marketers consider getting target audiences to engage and participate as the most important challenge to social marketing effectiveness. Here’s one idea to grow your social media presence...

How far can we go in testing? Nathan Thompson is going all the way to Austin to find out...