MarketingExperiments - Research-driven optimization, testing, and marketing ideas

Google is well known for its innovation – from cell phones to moon exploration. It is now testing a new way to collect leads from pay-per-click ads that could radically reinvent PPC…

We want to hear about your biggest successes. We’ll even make it worth your while...

How are your peers measuring the value of social media marketing? And are they looking at the right metrics?

South by Southwest is known as a breeding ground of new ideas. In fact, Twitter was launched at this conference way back in 2007. So what was the buzz about this year...

What do you think the chance of picking a perfect bracket is? Get that number in your head, then click the link above to find the answer...and how it can help you become a better marketer.

Successful social media marketing may just lie in putting yourself in your audience’s shoes...

Marketers consider getting target audiences to engage and participate as the most important challenge to social marketing effectiveness. Here’s one idea to grow your social media presence...

How far can we go in testing? Nathan Thompson is going all the way to Austin to find out...

According to a recent study, 40% of Twitter posts are pointless babble. How can you navigate the sea of banality to find the treasures that are rumored to lie in the new social media world...

How can you win back inactive email subscribers? Understand their motivations…

Learn how to optimize your email marketing sends by optimizing the thought sequences of your recipients...

Over the past several weeks, the MarketingExperiments team has taught extensively about the principles we've discovered from email marketing experimentation and how marketers can apply them to optimize email response. Part 1 and Part 2…

What potential does the Facebook/Omniture partnership offer for CMOs, marketers, and optimization professionals? Read on...

If you are like many email marketers, you likely test what (images, calls to action, tone, etc.) you send. But do you understand how when you send your messages affects conversion? If not, read on...

Transparent Marketing takes a unique combination of keen insights into your products, a firm understanding of your customers, and the flat out guts to be radically honest…

How do symbols in subject lines affect deliverability, open rate, and click-through rate?

Which email marketing message performed the best? Test your marketer's intuition and then tune in to today’s live web clinic to discover the answer.

Sometimes online testing can be so difficult that it doesn't seem worth it. Andy Mott argues that like his experience at boot camp, the good things in life (and marketing) are the things you have to fight for and online testing is one of…

We asked the MarketingExperiments community for their most creative professions of love to their favorite industry news sources. Those blogs and websites that don’t just help you do your job better, but have truly found a place in your…

How can you create a culture of testing in your organization? Perhaps you should start with some musical stairs.